Metro area profile · Arkansas
Fayetteville-Springdale-Rogers, AR metro area market data
Population, household spending and competition for 56 business types in the Fayetteville-Springdale-Rogers metro area, each scored against other metro areas.
- Population, 2025
- 622,177
- +13.1% since 2020
- Households
- 215,566
- Median household income
- $81,650
- +41.8% vs. 2015–2019, before inflation
- Median home value
- $307,200
- Jobs located here
- 282,187
- Highest market score
- 91
- Gas stations, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Fayetteville-Springdale-Rogers metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Fayetteville-Springdale-Rogers metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 622,177 people live in the Fayetteville-Springdale-Rogers metro area, in 215,566 households. Population estimates show the Fayetteville-Springdale-Rogers metro area grew 13.1% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Fayetteville-Springdale-Rogers metro area is $81,650 a year, in line with the U.S. median of $80,734. That rose 41.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Fayetteville-Springdale-Rogers metro area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).
The highest Groundwork market scores in the Fayetteville-Springdale-Rogers metro area are for convenience stores (91), gas stations (91) and grocery and convenience stores (84). The Fayetteville-Springdale-Rogers metro area ranks #1 of 387 scored metro areas for convenience stores.
The Fayetteville-Springdale-Rogers metro area takes in 3 counties: Benton County, Washington County and Madison County. For its number of households, the Fayetteville-Springdale-Rogers metro area has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for convenience stores (44% below the U.S. rate).
All 56 business types in the Fayetteville-Springdale-Rogers metro area
Highest Groundwork market score first. Each score compares the Fayetteville-Springdale-Rogers metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 91 | #1 of 387 | 168 | 7.8 | $3.9M | 165 | 144 |
| Convenience stores | 91 | #1 of 387 | 98 | 4.5 | $13.7M | 174 | 11 |
| Grocery and convenience stores | 84 | #12 of 387 | 309 | 14.3 | $4.4M | 129 | 104 |
| Auto repair shops | 77 | #26 of 387 | 415 | 19.3 | $505K | 114 | 169 |
| Laundromats | 76 | #35 of 364 | 24 | 1.1 | $17.9M | 143 | 12 |
| Landscaping and lawn care | 75 | #39 of 385 | 117 | 5.4 | $2.9M | 98 | 193 |
| Pet stores | 70 | #51 of 382 | 35 | 1.6 | $5.9M | 130 | 21 |
| Auto repair and car care | 70 | #55 of 387 | 727 | 33.7 | $288K | 107 | 288 |
| Lawn, cleaning and pest control | 69 | #70 of 387 | 206 | 9.6 | $1.6M | 97 | 382 |
| Insurance agencies | 67 | #98 of 387 | 392 | 18.2 | $1.4M | 115 | 234 |
| House cleaning | 66 | #68 of 375 | 47 | 2.2 | $7.2M | 112 | 164 |
| Dry cleaners | 65 | #50 of 272 | 24 | 1.1 | $17.9M | 114 | 17 |
| Pest control | 65 | #72 of 345 | 42 | 1.9 | $8M | 78 | 25 |
| Mortgage brokers and lenders | 64 | #67 of 373 | 69 | 3.2 | Index only | 127 | 34 |
| Funeral homes | 64 | #101 of 377 | 30 | 1.4 | $839K | 124 | 19 |
| Nail salons | 62 | #85 of 387 | 118 | 5.5 | $1.7M | 104 | 27 |
| Collision repair and body shops | 61 | #125 of 381 | 67 | 3.1 | $3.1M | 101 | 48 |
| Urgent care and walk-in clinics | 60 | #59 of 197 | 10 | 0.5 | $25.3M | 103 | 18 |
| Property management | 60 | #100 of 374 | 61 | 2.8 | Index only | 101 | 102 |
| Pet businesses | 60 | #114 of 387 | 243 | 11.3 | $850K | 97 | 148 |
| HVAC and plumbing | 60 | #114 of 387 | 137 | 6.4 | $4.8M | 101 | 240 |
| Veterinarians | 60 | #122 of 384 | 78 | 3.6 | $2.6M | 97 | 73 |
| Fast food and sandwich shops | 60 | #135 of 387 | 309 | 14.3 | $2.8M | 92 | 452 |
| Electricians | 59 | #121 of 383 | 59 | 2.7 | $11.2M | 93 | 172 |
| Child care and preschools | 59 | #129 of 387 | 126 | 5.8 | $865K | 86 | 120 |
| Home repair trades | 58 | #128 of 387 | 297 | 13.8 | $2.2M | 91 | 459 |
| Pizza | 57 | #136 of 387 | 184 | 8.5 | $4.7M | 92 | 452 |
| Pet grooming and boarding | 57 | #145 of 386 | 94 | 4.4 | $2.2M | 86 | 54 |
| Tire shops | 57 | #158 of 386 | 78 | 3.6 | $2.7M | 107 | 43 |
| Roofing and gutters | 56 | #141 of 381 | 101 | 4.7 | $6.5M | 77 | 47 |
| Sit-down restaurants | 55 | #147 of 387 | 1,302 | 60.4 | $664K | 100 | 420 |
| Grocery stores | 55 | #171 of 387 | 145 | 6.7 | $9.3M | 100 | 93 |
| Oil change and quick lube | 54 | #134 of 290 | 19 | 0.9 | $11M | 80 | 20 |
| Primary care and pediatrics | 54 | #164 of 387 | 146 | 6.8 | $1.7M | 97 | 330 |
| Restaurants and cafes | 54 | #167 of 387 | 2,405 | 111.6 | $360K | 97 | 1,026 |
| Barbershops | 53 | #166 of 387 | 99 | 4.6 | $2.1M | 110 | 18 |
| Dentists and orthodontists | 53 | #173 of 387 | 239 | 11.1 | $1.1M | 108 | 219 |
| Clothing, shoes and laundry | 53 | #189 of 387 | 510 | 23.7 | $843K | 96 | 216 |
| Doctors, dentists and clinics | 52 | #173 of 387 | 1,624 | 75.3 | $156K | 102 | 837 |
| Salons, barbers and spas | 52 | #173 of 387 | 990 | 45.9 | $207K | 97 | 234 |
| Spas and skin care | 52 | #176 of 387 | 231 | 10.7 | $885K | 101 | 51 |
| Coffee shops and cafes | 52 | #180 of 387 | 252 | 11.7 | $3.4M | 93 | 143 |
| Hair salons | 51 | #176 of 387 | 519 | 24.1 | $394K | 92 | 131 |
| Bakeries and dessert shops | 51 | #192 of 387 | 244 | 11.3 | $3.5M | 86 | 153 |
| Clothing and shoe stores | 51 | #205 of 387 | 391 | 18.1 | $1.1M | 87 | 187 |
| Home inspectors | 48 | #140 of 243 | 26 | 1.2 | Index only | 50 | 12 |
| Gyms | 46 | #239 of 387 | 168 | 7.8 | $1M | 81 | 78 |
| Real estate | 44 | #246 of 387 | 871 | 40.4 | Index only | 90 | 623 |
| Yoga, Pilates and fitness studios | 41 | #257 of 347 | 55 | 2.6 | $3.2M | 79 | 78 |
| Car washes and detailing | 41 | #268 of 387 | 106 | 4.9 | $2M | 78 | 50 |
| Real estate agents and brokers | 41 | #274 of 387 | 715 | 33.2 | Index only | 88 | 411 |
| Optometrists and eye care | 41 | #277 of 386 | 89 | 4.1 | $2.8M | 91 | 50 |
| Gyms, studios and classes | 41 | #281 of 387 | 340 | 15.8 | $519K | 78 | 154 |
| Physical therapy | 39 | #276 of 386 | 136 | 6.3 | $1.9M | 78 | 114 |
| Martial arts and dance studios | 39 | #298 of 387 | 117 | 5.4 | $1.5M | 75 | 76 |
| Chiropractors | 34 | #328 of 386 | 161 | 7.5 | $1.6M | 66 | 106 |
Household spending in the Fayetteville-Springdale-Rogers metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $209.6M | $972 | 101 |
| Gasoline and other fuels | $661M | $3,066 | 118 |
| Food away from home | $864.9M | $4,012 | 99 |
| Groceries | $1.3B | $6,244 | 99 |
| Personal care products and services | $204.5M | $949 | 94 |
| Child care and other personal services | $109M | $506 | 87 |
| Memberships, classes and admissions | $176.4M | $818 | 83 |
| Medical and dental services | $253.4M | $1,176 | 91 |
| Pets | $206.6M | $958 | 105 |
| Clothing, shoes and related services | $430M | $1,995 | 97 |
| Vehicle insurance | $564.6M | $2,619 | 134 |
| Home repairs, maintenance and insurance | $658.3M | $3,054 | 101 |
| Lawn care, cleaning and other household services | $336.5M | $1,561 | 110 |
| Rent and homeowner costs | $3.4B | $15,827 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fayetteville-Springdale-Rogers metro area
- Population, 2025 estimate
- 622,177+13.1% since 2020
- Households
- 215,566
- Median age
- 36.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 2,624 sq. mi.
- People per square mile
- 220
- Median household income
- $81,650+41.8% vs. 2015–2019, before inflation
- Average household income
- $112,263
- Median home value
- $307,200
- Jobs located here
- 282,187
- Daytime population
- 595,846Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fayetteville-Springdale-Rogers metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fayetteville-Springdale-Rogers metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fayetteville-Springdale-Rogers metro area 3
- Benton County, AR303,632 people
- Washington County, AR256,765 people
- Madison County, AR17,329 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Fayetteville-Springdale-Rogers, AR metro area growing?
Population estimates put the Fayetteville-Springdale-Rogers metro area at 622,177 people in 2025, up 13.1% since 2020, faster than the U.S. (+3.1%). It has 215,566 households. Against the 2015–2019 survey, median household income rose 41.8%, before inflation.
How much do households in the Fayetteville-Springdale-Rogers, AR metro area spend?
Households in the Fayetteville-Springdale-Rogers metro area spend about $3.4B a year on rent and homeowner costs, $1.3B on groceries and $864.9M on food away from home. Relative to the U.S., household spending in the Fayetteville-Springdale-Rogers metro area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).
Which business types have the highest market scores in the Fayetteville-Springdale-Rogers, AR metro area?
Of the business types scored in the Fayetteville-Springdale-Rogers metro area, convenience stores (91), gas stations (91) and grocery and convenience stores (84) have the highest Groundwork market scores. For convenience stores, that ranks #1 of 387 scored metro areas.
How does the Fayetteville-Springdale-Rogers, AR metro area compare with the U.S.?
Median household income in the Fayetteville-Springdale-Rogers metro area is $81,650, in line with the U.S. median of $80,734. The population rose 13.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $307,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for convenience stores (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Fayetteville-Springdale-Rogers metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fayetteville-Springdale-Rogers metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Fayetteville-Springdale-Rogers metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fayetteville-Springdale-Rogers metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.