Metro area profile · Arkansas
Hot Springs, AR metro area market data
How the Hot Springs metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,695
- −0.6% since 2020
- Households
- 43,667
- Median household income
- $57,181
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $194,300
- Jobs located here
- 38,998
- Highest market score
- 54
- Grocery stores, #173 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Hot Springs metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Hot Springs metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hot Springs metro area has an estimated 99,695 people and 43,667 households. Between 2020 and 2025, the population of the Hot Springs metro area declined 0.6%, against +3.1% for the U.S. Median household income in the Hot Springs metro area is $57,181, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.7%, before inflation.
Relative to the U.S., household spending in the Hot Springs metro area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in the Hot Springs metro area, grocery stores (54), funeral homes (51) and child care centers and preschools (47) have the highest Groundwork market scores. For grocery stores, that ranks #173 of 387 scored metro areas.
The Hot Springs metro area is made up of one county, Garland County. Against the U.S., map listings per household run highest for collision repair and body shops (84% above the U.S. rate) and lowest for child care centers and preschools (45% below the U.S. rate).
All 56 business types in the Hot Springs metro area
Highest Groundwork market score first. Each score compares the Hot Springs metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 54 | #173 of 387 | 19 | 4.4 | $12.7M | 137 | 14 |
| Funeral homes | 51 | #165 of 377 | 10 | 2.3 | $713K | 105 | 6 |
| Child care and preschools | 47 | #215 of 387 | 14 | 3.2 | $1.1M | 107 | 21 |
| Mortgage brokers and lenders | 45 | #220 of 373 | 11 | 2.5 | Index only | 138 | 5 |
| Gyms | 40 | #283 of 387 | 23 | 5.3 | $1M | 81 | 6 |
| Gas stations | 39 | #272 of 387 | 56 | 12.8 | $2.2M | 93 | 44 |
| Optometrists and eye care | 38 | #291 of 386 | 11 | 2.5 | $3.9M | 124 | 9 |
| Tire shops | 36 | #282 of 386 | 18 | 4.1 | $2.1M | 83 | 6 |
| Grocery and convenience stores | 34 | #301 of 387 | 76 | 17.4 | $3.2M | 94 | 26 |
| Laundromats | 32 | #285 of 364 | 5 | 1.1 | $14.4M | 115 | 4 |
| Insurance agencies | 32 | #297 of 387 | 94 | 21.5 | $1.1M | 90 | 63 |
| Pest control | 31 | #294 of 345 | 8 | 1.8 | $7.1M | 70 | 6 |
| Gyms, studios and classes | 31 | #351 of 387 | 48 | 11.0 | $503K | 76 | 15 |
| Yoga, Pilates and fitness studios | 30 | #318 of 347 | 10 | 2.3 | $2.4M | 59 | 6 |
| Landscaping and lawn care | 30 | #325 of 385 | 26 | 6.0 | $2.2M | 75 | 50 |
| House cleaning | 30 | #335 of 375 | 13 | 3.0 | $4.4M | 68 | 24 |
| Property management | 30 | #342 of 374 | 10 | 2.3 | Index only | 107 | 28 |
| Pet grooming and boarding | 29 | #333 of 386 | 15 | 3.4 | $2.2M | 87 | 11 |
| Pizza | 28 | #345 of 387 | 29 | 6.6 | $4.9M | 96 | 94 |
| Martial arts and dance studios | 28 | #360 of 387 | 15 | 3.4 | $1.6M | 80 | 9 |
| Pet stores | 27 | #342 of 382 | 11 | 2.5 | $3M | 67 | 3 |
| Convenience stores | 26 | #337 of 387 | 39 | 8.9 | $6.2M | 79 | 12 |
| Lawn, cleaning and pest control | 26 | #358 of 387 | 47 | 10.8 | $1.2M | 72 | 80 |
| Hair salons | 24 | #379 of 387 | 102 | 23.4 | $334K | 78 | 21 |
| Fast food and sandwich shops | 23 | #347 of 387 | 56 | 12.8 | $2.5M | 82 | 94 |
| Dentists and orthodontists | 23 | #371 of 387 | 48 | 11.0 | $890K | 90 | 38 |
| Coffee shops and cafes | 22 | #372 of 387 | 43 | 9.8 | $3.3M | 88 | 28 |
| Auto repair and car care | 20 | #370 of 387 | 175 | 40.1 | $215K | 80 | 71 |
| Chiropractors | 20 | #379 of 386 | 25 | 5.7 | $1.7M | 71 | 14 |
| Car washes and detailing | 19 | #375 of 387 | 22 | 5.0 | $1.7M | 68 | 8 |
| Real estate | 19 | #386 of 387 | 164 | 37.6 | Index only | 84 | 104 |
| Real estate agents and brokers | 18 | #387 of 387 | 136 | 31.1 | Index only | 80 | 60 |
| Bakeries and dessert shops | 17 | #385 of 387 | 53 | 12.1 | $2.7M | 64 | 28 |
| Auto repair shops | 16 | #376 of 387 | 109 | 25.0 | $344K | 77 | 55 |
| Pet businesses | 15 | #381 of 387 | 53 | 12.1 | $626K | 71 | 35 |
| Nail salons | 14 | #380 of 387 | 32 | 7.3 | $1.1M | 64 | 10 |
| Salons, barbers and spas | 14 | #387 of 387 | 239 | 54.7 | $142K | 67 | 48 |
| Clothing, shoes and laundry | 13 | #380 of 387 | 130 | 29.8 | $553K | 63 | 46 |
| Doctors, dentists and clinics | 13 | #381 of 387 | 328 | 75.1 | $130K | 85 | 231 |
| Primary care and pediatrics | 13 | #381 of 387 | 30 | 6.9 | $1.4M | 80 | 131 |
| Clothing and shoe stores | 12 | #379 of 387 | 105 | 24.0 | $685K | 54 | 39 |
| Electricians | 11 | #383 of 383 | 15 | 3.4 | $7.3M | 61 | 44 |
| Roofing and gutters | 10 | #380 of 381 | 26 | 6.0 | $4.2M | 50 | 14 |
| Barbershops | 10 | #382 of 387 | 29 | 6.6 | $1.2M | 62 | Under 3 |
| Veterinarians | 9 | #381 of 384 | 21 | 4.8 | $1.6M | 58 | 21 |
| Restaurants and cafes | 9 | #386 of 387 | 504 | 115.4 | $280K | 75 | 234 |
| Collision repair and body shops | 8 | #378 of 381 | 25 | 5.7 | $1.5M | 49 | 21 |
| Sit-down restaurants | 8 | #387 of 387 | 284 | 65.0 | $496K | 75 | 108 |
| Home repair trades | 7 | #387 of 387 | 80 | 18.3 | $1.4M | 57 | 124 |
| HVAC and plumbing | 7 | #387 of 387 | 39 | 8.9 | $2.8M | 59 | 66 |
| Home inspectors | 6 | #241 of 243 | 7 | 1.6 | Index only | 32 | Under 3 |
| Spas and skin care | 6 | #387 of 387 | 70 | 16.0 | $486K | 55 | 16 |
| Physical therapy | 5 | #386 of 386 | 34 | 7.8 | $1.3M | 52 | 36 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $18M | 115 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $9.4M | 68 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $21.4M | Too few | 3 |
Household spending in the Hot Springs metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.5M | $860 | 90 |
| Gasoline and other fuels | $123.6M | $2,831 | 109 |
| Food away from home | $140.9M | $3,226 | 79 |
| Groceries | $241.2M | $5,525 | 87 |
| Personal care products and services | $34M | $779 | 78 |
| Child care and other personal services | $15M | $343 | 59 |
| Memberships, classes and admissions | $24.1M | $553 | 56 |
| Medical and dental services | $42.7M | $978 | 76 |
| Pets | $33.2M | $760 | 84 |
| Clothing, shoes and related services | $71.9M | $1,647 | 80 |
| Vehicle insurance | $106.2M | $2,431 | 124 |
| Home repairs, maintenance and insurance | $110.2M | $2,525 | 84 |
| Lawn care, cleaning and other household services | $56.9M | $1,303 | 92 |
| Rent and homeowner costs | $593.3M | $13,588 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hot Springs metro area
- Population, 2025 estimate
- 99,695−0.6% since 2020
- Households
- 43,667
- Median age
- 46.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 678 sq. mi.
- People per square mile
- 148
- Median household income
- $57,181+27.7% vs. 2015–2019, before inflation
- Average household income
- $77,414
- Median home value
- $194,300
- Jobs located here
- 38,998
- Daytime population
- 100,390Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hot Springs metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hot Springs metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hot Springs metro area 1
- Garland County, AR100,035 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Hot Springs, AR metro area growing?
Population estimates put the Hot Springs metro area at 99,695 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 43,667 households. Median household income rose 27.7% from the 2015–2019 survey, before inflation.
How much do households in the Hot Springs, AR metro area spend?
Households in the Hot Springs metro area spend about $593.3M a year on rent and homeowner costs, $241.2M on groceries and $140.9M on food away from home. Set against the U.S., households in the Hot Springs metro area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in the Hot Springs, AR metro area?
The highest Groundwork market scores in the Hot Springs metro area are for grocery stores (54), funeral homes (51) and child care centers and preschools (47). The Hot Springs metro area ranks #173 of 387 scored metro areas for grocery stores.
How does the Hot Springs, AR metro area compare with the U.S.?
The median household income in the Hot Springs metro area is $57,181 a year, 29% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $194,300, against $332,700 for the U.S. For its number of households, the Hot Springs metro area has the most map listings, relative to the U.S., for collision repair and body shops (84% above the U.S. rate) and the fewest for child care centers and preschools (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Hot Springs metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hot Springs metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Hot Springs metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hot Springs metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.