County profile · Arkansas
Lonoke County, AR market data
How Lonoke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 76,664
- +3.5% since 2020
- Households
- 28,554
- Median household income
- $72,828
- +23.2% vs. 2015–2019, before inflation
- Median home value
- $193,600
- Jobs located here
- 15,402
- Highest market score
- 81
- Grocery stores, #164 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Lonoke County by name and distance, and the households and spending within reach. Or open the report at the center of Lonoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lonoke County has an estimated 76,664 people and 28,554 households. Population estimates show Lonoke County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Lonoke County is $72,828, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.2%, before inflation.
Relative to the U.S., household spending in Lonoke County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Of the business types scored in Lonoke County, grocery stores (81); lawn care, cleaning and pest control companies (80); and house cleaning businesses (78) have the highest Groundwork market scores. For grocery stores, that ranks #164 of 2,070 scored counties.
Lonoke County is part of the Little Rock-North Little Rock-Conway metro area. Against the U.S., map listings per household run highest for gas stations (58% above the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Lonoke County
Highest Groundwork market score first. Each score compares Lonoke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 81 | #164 of 2,070 | 12 | 4.2 | $14.1M | 152 | 6 |
| Lawn, cleaning and pest control | 80 | #61 of 1,771 | 14 | 4.9 | $2.9M | 174 | 29 |
| House cleaning | 78 | #48 of 847 | 5 | 1.8 | $8.2M | 128 | 6 |
| Veterinarians | 75 | #182 of 1,485 | 8 | 2.8 | $3.1M | 113 | 6 |
| Primary care and pediatrics | 73 | #189 of 1,656 | 9 | 3.2 | $3.4M | 192 | 20 |
| Grocery and convenience stores | 73 | #368 of 2,402 | 50 | 17.5 | $3.4M | 100 | 11 |
| Bakeries and dessert shops | 72 | #219 of 1,889 | 18 | 6.3 | $5.8M | 139 | 10 |
| Restaurants and cafes | 72 | #349 of 2,405 | 214 | 74.9 | $486K | 131 | 90 |
| Sit-down restaurants | 71 | #349 of 2,405 | 121 | 42.4 | $859K | 130 | 32 |
| Pet businesses | 70 | #295 of 2,200 | 35 | 12.3 | $703K | 80 | 6 |
| Convenience stores | 68 | #494 of 2,261 | 25 | 8.8 | $6.8M | 86 | 5 |
| Coffee shops and cafes | 67 | #385 of 2,063 | 23 | 8.1 | $4.5M | 122 | 10 |
| Clothing and shoe stores | 66 | #497 of 2,087 | 29 | 10.2 | $1.8M | 140 | 10 |
| Gyms | 65 | #369 of 1,792 | 15 | 5.3 | $1.3M | 98 | 4 |
| Auto repair shops | 65 | #537 of 2,378 | 58 | 20.3 | $477K | 107 | 18 |
| Roofing and gutters | 64 | #286 of 1,177 | 10 | 3.5 | $8M | 94 | 4 |
| Fast food and sandwich shops | 64 | #582 of 2,222 | 32 | 11.2 | $3.2M | 107 | 47 |
| Collision repair and body shops | 63 | #360 of 1,327 | 6 | 2.1 | $4.6M | 150 | 9 |
| Gas stations | 63 | #635 of 2,358 | 49 | 17.2 | $1.8M | 77 | 28 |
| Optometrists and eye care | 62 | #359 of 1,302 | 7 | 2.5 | $4.4M | 140 | 5 |
| Chiropractors | 62 | #394 of 1,490 | 9 | 3.2 | $3.4M | 143 | 8 |
| Clothing, shoes and laundry | 62 | #634 of 2,210 | 43 | 15.1 | $1.2M | 137 | 13 |
| Dentists and orthodontists | 60 | #575 of 1,886 | 23 | 8.1 | $1.3M | 136 | 15 |
| Doctors, dentists and clinics | 60 | #740 of 2,394 | 107 | 37.5 | $287K | 188 | 66 |
| Electricians | 59 | #380 of 1,160 | 7 | 2.5 | $11.4M | 95 | 19 |
| Spas and skin care | 59 | #564 of 1,769 | 25 | 8.8 | $994K | 113 | 3 |
| Salons, barbers and spas | 59 | #718 of 2,385 | 103 | 36.1 | $241K | 113 | 12 |
| Hair salons | 59 | #751 of 2,339 | 58 | 20.3 | $428K | 100 | 8 |
| Mortgage brokers and lenders | 58 | #275 of 887 | 7 | 2.5 | Index only | 154 | 5 |
| Funeral homes | 58 | #519 of 1,472 | 6 | 2.1 | $603K | 89 | 3 |
| Insurance agencies | 58 | #840 of 2,272 | 42 | 14.7 | $1.8M | 146 | 43 |
| Auto repair and car care | 58 | #858 of 2,401 | 109 | 38.2 | $254K | 95 | 31 |
| Tire shops | 57 | #599 of 1,530 | 10 | 3.5 | $2.8M | 111 | 6 |
| Pizza | 57 | #759 of 2,090 | 25 | 8.8 | $4.2M | 82 | 47 |
| Gyms, studios and classes | 55 | #824 of 2,088 | 32 | 11.2 | $598K | 90 | 7 |
| Pet grooming and boarding | 54 | #639 of 1,461 | 14 | 4.9 | $1.8M | 69 | Under 3 |
| Pest control | 52 | #325 of 699 | 5 | 1.8 | $8.2M | 80 | 4 |
| Car washes and detailing | 52 | #684 of 1,451 | 12 | 4.2 | $2.3M | 92 | 5 |
| Pet stores | 50 | #485 of 974 | 7 | 2.5 | $3.5M | 78 | Under 3 |
| Real estate | 49 | #1,139 of 2,229 | 74 | 25.9 | Index only | 131 | 45 |
| Physical therapy | 47 | #789 of 1,422 | 11 | 3.9 | $2.8M | 116 | 15 |
| Real estate agents and brokers | 46 | #1,283 of 2,176 | 63 | 22.1 | Index only | 123 | 29 |
| Martial arts and dance studios | 45 | #834 of 1,334 | 16 | 5.6 | $1.2M | 59 | 3 |
| Laundromats | 44 | #461 of 785 | 5 | 1.8 | $10.3M | 83 | Under 3 |
| Nail salons | 44 | #868 of 1,328 | 16 | 5.6 | $1.6M | 93 | Under 3 |
| Child care and preschools | 43 | #1,015 of 1,611 | 17 | 6.0 | $691K | 69 | 19 |
| Home repair trades | 41 | #1,449 of 2,057 | 44 | 15.4 | $1.8M | 74 | 61 |
| HVAC and plumbing | 34 | #1,408 of 1,707 | 27 | 9.5 | $2.9M | 62 | 38 |
| Barbershops | Not scored | Not scored | 4 | 1.4 | $6.2M | 329 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.4 | $10.2M | 349 | 19 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $17.2M | 110 | 3 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 253 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $13.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $15.4M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $19.1M | Too few | 4 |
Household spending in Lonoke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.7M | $969 | 101 |
| Gasoline and other fuels | $89.7M | $3,141 | 121 |
| Food away from home | $104M | $3,642 | 89 |
| Groceries | $169.6M | $5,938 | 94 |
| Personal care products and services | $24.8M | $870 | 87 |
| Child care and other personal services | $11.8M | $412 | 71 |
| Memberships, classes and admissions | $19.1M | $670 | 68 |
| Medical and dental services | $30.7M | $1,075 | 83 |
| Pets | $24.6M | $861 | 95 |
| Clothing, shoes and related services | $51.7M | $1,810 | 88 |
| Vehicle insurance | $76.9M | $2,692 | 138 |
| Home repairs, maintenance and insurance | $79.6M | $2,788 | 92 |
| Lawn care, cleaning and other household services | $40.8M | $1,430 | 101 |
| Rent and homeowner costs | $421.2M | $14,751 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lonoke County
- Population, 2025 estimate
- 76,664+3.5% since 2020
- Households
- 28,554
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 772 sq. mi.
- People per square mile
- 98
- Median household income
- $72,828+23.2% vs. 2015–2019, before inflation
- Average household income
- $91,277
- Median home value
- $193,600
- Jobs located here
- 15,402
- Daytime population
- 59,400Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lonoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lonoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Prairie County, AR8,064 people
- White County, AR77,838 people
- Faulkner County, AR127,717 people
- Saline County, AR127,479 people
- Cleburne County, AR25,226 people
- Monroe County, AR6,589 people
- Arkansas County, AR16,515 people
Questions
How fast is Lonoke County, AR growing?
Population estimates put Lonoke County at 76,664 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 28,554 households. Median household income rose 23.2% from the 2015–2019 survey, before inflation.
How much do households in Lonoke County, AR spend?
Households in Lonoke County spend about $421.2M a year on rent and homeowner costs, $169.6M on groceries and $104M on food away from home. Set against the U.S., households in Lonoke County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
Which business types have the highest market scores in Lonoke County, AR?
The highest Groundwork market scores in Lonoke County are for grocery stores (81); lawn care, cleaning and pest control companies (80); and house cleaning businesses (78). Lonoke County ranks #164 of 2,070 scored counties for grocery stores.
How does Lonoke County, AR compare with the U.S.?
The median household income in Lonoke County is $72,828 a year, 10% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,600, against $332,700 for the U.S. For its number of households, Lonoke County has the most map listings, relative to the U.S., for gas stations (58% above the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Lonoke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lonoke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Lonoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lonoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.