Funeral services · Metro area · Arkansas
Funeral homes in the Little Rock-North Little Rock-Conway, AR metro area
Competitor counts, household spending and official business counts for funeral homes in the Little Rock-North Little Rock-Conway, AR metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #248 of 377 scored metro areas
#4 of 5 scored metro areas based in Arkansas
- Listings
- 81
- 16 chain locations (20%)
- Official establishments
- 33
- −13.9% since 2019
- Household spending a year
- $39.3M
- On funerals · $126 a household
- Spending per listing
- $485K
- 29% below the U.S.
- Listings per 10k households
- 2.6
- 24% above the U.S.
- Population, 2025
- 777,607
- +3.8% since 2020
See the funeral homes around any address in the Little Rock-North Little Rock-Conway metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in the Little Rock-North Little Rock-Conway metro area comes to about $39.3M a year: $126 per household, 12% below the U.S. average. Spread across 81 funeral homes, that is $485K per home, 29% below the U.S. figure of $679K.
The Little Rock-North Little Rock-Conway metro area has 81 funeral homes on map listings as of September 2026. Chain locations make up 20% of them, against 10% across the U.S. Per 10,000 households, that is 2.6, 24% above the U.S. rate of 2.1.
Official counts show 33 businesses with payroll classed as funeral homes and funeral services in the Little Rock-North Little Rock-Conway metro area in 2023, down 13.9% from 2019. That is one for every 9,441 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $285K has gone to businesses classed as funeral homes and funeral services in the Little Rock-North Little Rock-Conway metro area.
Population estimates show the Little Rock-North Little Rock-Conway metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Little Rock-North Little Rock-Conway metro area is 40 (lower middle), #248 of 377 scored metro areas and #4 of 5 scored metro areas based in Arkansas.
How the Little Rock-North Little Rock-Conway metro area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Little Rock-North Little Rock-Conway metro area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 3.4 | 2.1 |
| Spending per listing | $485K | $409K | $679K |
| Households per official establishment | 9,441 | 5,716 | 8,510 |
| Official establishment growth, 2019–2023 | −13.9% | −4.5% | −1.7% |
| Population growth, 2020–2025 | +3.8% | +3.3% | +3.1% |
| Spending per household on funerals | $126 | $139 | $143 |
| Median household income | $67,154 | $60,773 | $80,734 |
| Groundwork market score | 40 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33−13.9% over the period
- Employees, 2023
- 245
- Annual payroll, 2023
- $9.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8116 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $285K
SBA-backed loans to businesses classed as funeral homes and funeral services in the Little Rock-North Little Rock-Conway metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Little Rock-North Little Rock-Conway metro area
- Population, 2025 estimate
- 777,607+3.8% since 2020
- Households
- 311,547
- Median age
- 38.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 4,084 sq. mi.
- People per square mile
- 186
- Median household income
- $67,154+22.7% vs. 2015–2019, before inflation
- Average household income
- $92,342
- Median home value
- $214,100
- Jobs located here
- 361,659
- Daytime population
- 794,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Little Rock-North Little Rock-Conway metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Arkansas
Every Arkansas market ranked →The highest-scoring metro areas in Arkansas for funeral homes, numbered among those based in Arkansas (a market based in another state is listed without a number), with the Little Rock-North Little Rock-Conway metro area marked.
Top metro areas in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayetteville-Springdale-Rogers, AR | 64 | 30 | 1.4 | $839K | +13.1% | #101 of 377 |
| 2Hot Springs, AR | 51 | 10 | 2.3 | $713K | −0.6% | #165 of 377 |
| 3Fort Smith, AR-OK | 50 | 18 | 2.0 | $715K | +3.1% | #177 of 377 |
| 4Little Rock-North Little Rock-Conway, AR | 40 | 81 | 2.6 | $485K | +3.8% | #248 of 377 |
| Memphis, TN-MS-AR | 34 | 115 | 2.2 | $552K | −0.3% | #286 of 377 |
| 5Jonesboro, AR | 29 | 15 | 2.8 | $443K | +3.6% | #317 of 377 |
| Texarkana, TX-AR | 18 | 20 | 3.6 | $395K | −0.4% | #369 of 377 |
Other business types in the Little Rock-North Little Rock-Conway metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes40
Questions
How many funeral homes are in the Little Rock-North Little Rock-Conway, AR metro area?
Map listings as of September 2026 show 81 funeral homes in the Little Rock-North Little Rock-Conway metro area. 16 of them (20%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 33 businesses with payroll classed as funeral homes and funeral services in 2023, down 13.9% from 2019.
How much do households in the Little Rock-North Little Rock-Conway, AR metro area spend on funerals?
About $39.3M a year, or $126 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 81 funeral homes on map listings, it comes to $485K per home. It is estimated from the incomes of the 311,547 households in the Little Rock-North Little Rock-Conway metro area and national spending patterns by income.
How does the Little Rock-North Little Rock-Conway, AR metro area compare with the U.S. for funeral homes?
The Little Rock-North Little Rock-Conway metro area has 2.6 funeral homes per 10,000 households, 24% above the U.S. rate of 2.1. Spending per home is $485K, 29% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Little Rock-North Little Rock-Conway metro area would have about 58, against 81 on map listings. There is one business with payroll in the industry for every 9,441 households, against one for every 8,510 across the U.S. The official count fell 13.9% from 2019 to 2023, against −1.7% for the U.S.
How fast is the Little Rock-North Little Rock-Conway, AR metro area growing?
Population estimates put the Little Rock-North Little Rock-Conway metro area at 777,607 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 311,547 households. The median household income in the Little Rock-North Little Rock-Conway metro area is $67,154 a year, 17% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Little Rock-North Little Rock-Conway metro area scores 40 for funeral homes (lower middle), #248 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Little Rock-North Little Rock-Conway metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Little Rock-North Little Rock-Conway metro area
Screening a site or an acquisition in the Little Rock-North Little Rock-Conway metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Little Rock-North Little Rock-Conway metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.