Small-town market profile · Arkansas
Pine Bluff, AR area market data
How the Pine Bluff area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 70,211
- −5.6% since 2020
- Households
- 26,948
- Median household income
- $51,605
- Median home value
- $117,000
- Jobs located here
- 25,800
- Highest market score
- 64
- Landscaping and lawn care, #96 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Pine Bluff area by name and distance, and the households and spending within reach. Or open the report at the center of the Pine Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pine Bluff area has an estimated 70,211 people and 26,948 households. Population estimates put the population change in the Pine Bluff area from 2020 to 2025 at −5.6%, against +3.1% for the U.S. Median household income in the Pine Bluff area is $51,605, 36% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Pine Bluff area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in the Pine Bluff area, landscaping and lawn care companies (64); lawn care, cleaning and pest control companies (60); and pet businesses (59) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #96 of 399 scored small-town markets.
The Pine Bluff area takes in 2 counties: Jefferson County and Cleveland County. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate businesses (65% below the U.S. rate).
All 56 business types in the Pine Bluff area
Highest Groundwork market score first. Each score compares the Pine Bluff area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 64 | #96 of 399 | 10 | 3.7 | $3.3M | 114 | 6 |
| Lawn, cleaning and pest control | 60 | #136 of 481 | 15 | 5.6 | $2.2M | 133 | 21 |
| Pet businesses | 59 | #150 of 527 | 18 | 6.7 | $1.1M | 122 | 7 |
| Real estate agents and brokers | 57 | #162 of 533 | 31 | 11.5 | Index only | 208 | 5 |
| Veterinarians | 56 | #151 of 398 | 8 | 3.0 | $2.4M | 89 | 4 |
| Coffee shops and cafes | 56 | #200 of 529 | 14 | 5.2 | $5.9M | 158 | 6 |
| Collision repair and body shops | 55 | #149 of 387 | 6 | 2.2 | $3.7M | 120 | 4 |
| Real estate | 53 | #223 of 536 | 36 | 13.4 | Index only | 226 | 17 |
| Electricians | 52 | #137 of 295 | 6 | 2.2 | $10.8M | 90 | 10 |
| Car washes and detailing | 51 | #213 of 441 | 8 | 3.0 | $2.8M | 111 | 3 |
| Insurance agencies | 51 | #254 of 537 | 37 | 13.7 | $1.7M | 136 | 26 |
| Home repair trades | 51 | #256 of 526 | 23 | 8.5 | $2.8M | 116 | 29 |
| Chiropractors | 49 | #222 of 426 | 9 | 3.3 | $2.8M | 117 | 5 |
| HVAC and plumbing | 49 | #247 of 476 | 13 | 4.8 | $5M | 104 | 16 |
| Bakeries and dessert shops | 49 | #268 of 507 | 16 | 5.9 | $5.1M | 124 | 6 |
| Physical therapy | 43 | #254 of 400 | 9 | 3.3 | $2.8M | 117 | 6 |
| Sit-down restaurants | 41 | #361 of 538 | 128 | 47.5 | $641K | 97 | 21 |
| Restaurants and cafes | 40 | #373 of 538 | 230 | 85.3 | $357K | 96 | 95 |
| Funeral homes | 39 | #250 of 365 | 13 | 4.8 | $314K | 46 | 5 |
| Auto repair and car care | 39 | #388 of 538 | 101 | 37.5 | $220K | 82 | 24 |
| Hair salons | 37 | #413 of 538 | 49 | 18.2 | $406K | 94 | 7 |
| Convenience stores | 36 | #403 of 529 | 26 | 9.6 | $5.5M | 70 | 7 |
| Optometrists and eye care | 35 | #313 of 400 | 9 | 3.3 | $2.8M | 89 | 5 |
| Dentists and orthodontists | 34 | #410 of 526 | 24 | 8.9 | $1.1M | 107 | 12 |
| Laundromats | 33 | #121 of 150 | 5 | 1.9 | $8.5M | 68 | Under 3 |
| Pet stores | 33 | #178 of 220 | 7 | 2.6 | $2.8M | 61 | 3 |
| Nail salons | 33 | #310 of 387 | 13 | 4.8 | $1.5M | 92 | 3 |
| Pizza | 32 | #435 of 520 | 15 | 5.6 | $5.5M | 108 | 65 |
| Auto repair shops | 32 | #451 of 538 | 69 | 25.6 | $323K | 73 | 16 |
| Gyms | 31 | #432 of 506 | 12 | 4.5 | $1.1M | 87 | Under 3 |
| Tire shops | 30 | #354 of 431 | 13 | 4.8 | $1.7M | 68 | 5 |
| Salons, barbers and spas | 24 | #510 of 538 | 115 | 42.7 | $173K | 81 | 12 |
| Clothing and shoe stores | 23 | #484 of 536 | 47 | 17.4 | $902K | 71 | 16 |
| Clothing, shoes and laundry | 22 | #494 of 536 | 60 | 22.3 | $707K | 80 | 19 |
| Grocery and convenience stores | 20 | #492 of 538 | 69 | 25.6 | $2.1M | 61 | 21 |
| Gas stations | 19 | #504 of 536 | 53 | 19.7 | $1.4M | 58 | 52 |
| Doctors, dentists and clinics | 19 | #513 of 538 | 170 | 63.1 | $148K | 97 | 82 |
| Child care and preschools | 18 | #428 of 454 | 18 | 6.7 | $474K | 47 | 16 |
| Spas and skin care | 18 | #489 of 504 | 21 | 7.8 | $947K | 108 | Under 3 |
| Gyms, studios and classes | 16 | #516 of 535 | 26 | 9.6 | $520K | 79 | Under 3 |
| Grocery stores | 14 | #493 of 506 | 29 | 10.8 | $5M | 53 | 14 |
| Fast food and sandwich shops | 12 | #521 of 537 | 41 | 15.2 | $2M | 66 | 65 |
| Primary care and pediatrics | 10 | #449 of 458 | 24 | 8.9 | $1.1M | 59 | 54 |
| Martial arts and dance studios | 4 | #377 of 378 | 14 | 5.2 | $966K | 48 | Under 3 |
| Barbershops | 3 | #375 of 377 | 28 | 10.4 | $710K | 38 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.5 | Index only | 158 | 11 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.5 | $16.2M | 191 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.1 | $11.2M | 109 | 5 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $16.7M | Too few | 10 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $42.4M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.4 | $19.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Pine Bluff area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.3M | $826 | 86 |
| Gasoline and other fuels | $73.9M | $2,743 | 106 |
| Food away from home | $82M | $3,043 | 75 |
| Groceries | $143.7M | $5,334 | 84 |
| Personal care products and services | $19.9M | $738 | 73 |
| Child care and other personal services | $8.5M | $317 | 55 |
| Memberships, classes and admissions | $13.5M | $502 | 51 |
| Medical and dental services | $25.2M | $935 | 73 |
| Pets | $19.3M | $715 | 79 |
| Clothing, shoes and related services | $42.4M | $1,573 | 77 |
| Vehicle insurance | $63.4M | $2,353 | 120 |
| Home repairs, maintenance and insurance | $64.6M | $2,398 | 79 |
| Lawn care, cleaning and other household services | $33.5M | $1,243 | 88 |
| Rent and homeowner costs | $351.9M | $13,057 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pine Bluff area
- Population, 2025 estimate
- 70,211−5.6% since 2020
- Households
- 26,948
- Median age
- 40.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 1,470 sq. mi.
- People per square mile
- 49
- Median household income
- $51,605
- Average household income
- $69,923
- Median home value
- $117,000
- Jobs located here
- 25,800
- Daytime population
- 69,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pine Bluff area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pine Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pine Bluff area 2
- Jefferson County, AR64,802 people
- Cleveland County, AR7,453 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Pine Bluff, AR area growing?
Population estimates put the Pine Bluff area at 70,211 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 26,948 households.
How much do households in the Pine Bluff, AR area spend?
Households in the Pine Bluff area spend about $351.9M a year on rent and homeowner costs, $143.7M on groceries and $82M on food away from home. Set against the U.S., households in the Pine Bluff area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in the Pine Bluff, AR area?
The highest Groundwork market scores in the Pine Bluff area are for landscaping and lawn care companies (64); lawn care, cleaning and pest control companies (60); and pet businesses (59). The Pine Bluff area ranks #96 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Pine Bluff, AR area compare with the U.S.?
The median household income in the Pine Bluff area is $51,605 a year, 36% below the U.S. median of $80,734. The population fell 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $117,000, against $332,700 for the U.S. For its number of households, the Pine Bluff area has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Pine Bluff area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pine Bluff area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Pine Bluff area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pine Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.