Metro area profile · Arkansas
Jonesboro, AR metro area market data
How the Jonesboro metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 139,440
- +3.6% since 2020
- Households
- 53,229
- Median household income
- $56,738
- +23.2% vs. 2015–2019, before inflation
- Median home value
- $192,200
- Jobs located here
- 59,276
- Highest market score
- 71
- Landscaping and lawn care, #65 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the Jonesboro metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Jonesboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Jonesboro metro area has an estimated 139,440 people and 53,229 households. Population estimates put the population change in the Jonesboro metro area from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). Median household income in the Jonesboro metro area is $56,738, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.2%, before inflation.
Relative to the U.S., household spending in the Jonesboro metro area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in the Jonesboro metro area, landscaping and lawn care companies (71); lawn care, cleaning and pest control companies (64); and veterinarians (60) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #65 of 385 scored metro areas.
The Jonesboro metro area takes in 2 counties: Craighead County and Poinsett County. Against the U.S., map listings per household run highest for optometrists and eye clinics (61% above the U.S. rate) and lowest for martial arts and dance studios (22% below the U.S. rate).
All 56 business types in the Jonesboro metro area
Highest Groundwork market score first. Each score compares the Jonesboro metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 71 | #65 of 385 | 22 | 4.1 | $3.2M | 110 | 31 |
| Lawn, cleaning and pest control | 64 | #105 of 387 | 47 | 8.8 | $1.5M | 90 | 52 |
| Veterinarians | 60 | #119 of 384 | 15 | 2.8 | $2.8M | 102 | 11 |
| Roofing and gutters | 57 | #134 of 381 | 17 | 3.2 | $8M | 95 | 6 |
| House cleaning | 54 | #145 of 375 | 15 | 2.8 | $4.7M | 74 | 14 |
| Insurance agencies | 53 | #171 of 387 | 95 | 17.8 | $1.3M | 106 | 59 |
| Yoga, Pilates and fitness studios | 51 | #158 of 347 | 8 | 1.5 | $4M | 97 | 9 |
| Property management | 50 | #190 of 374 | 15 | 2.8 | Index only | 88 | 15 |
| Pet stores | 49 | #202 of 382 | 11 | 2.1 | $3.8M | 84 | 3 |
| Mortgage brokers and lenders | 47 | #208 of 373 | 18 | 3.4 | Index only | 105 | 7 |
| Pet businesses | 47 | #221 of 387 | 59 | 11.1 | $705K | 80 | 24 |
| Convenience stores | 44 | #240 of 387 | 54 | 10.1 | $5.5M | 70 | 5 |
| Pest control | 43 | #226 of 345 | 10 | 1.9 | $7.1M | 69 | 7 |
| Bakeries and dessert shops | 43 | #260 of 387 | 47 | 8.8 | $3.8M | 91 | 27 |
| Grocery and convenience stores | 42 | #252 of 387 | 101 | 19.0 | $2.9M | 87 | 30 |
| Gyms | 39 | #298 of 387 | 40 | 7.5 | $790K | 61 | 9 |
| Barbershops | 38 | #296 of 387 | 24 | 4.5 | $1.8M | 94 | Under 3 |
| Real estate | 38 | #305 of 387 | 219 | 41.1 | Index only | 77 | 74 |
| Hair salons | 38 | #316 of 387 | 143 | 26.9 | $296K | 69 | 13 |
| Auto repair shops | 37 | #290 of 387 | 115 | 21.6 | $394K | 89 | 56 |
| Coffee shops and cafes | 37 | #304 of 387 | 57 | 10.7 | $3.1M | 84 | 27 |
| Gyms, studios and classes | 37 | #313 of 387 | 68 | 12.8 | $465K | 70 | 21 |
| Gas stations | 36 | #288 of 387 | 81 | 15.2 | $1.8M | 77 | 64 |
| Home repair trades | 36 | #308 of 387 | 67 | 12.6 | $2M | 84 | 103 |
| Real estate agents and brokers | 36 | #328 of 387 | 180 | 33.8 | Index only | 75 | 38 |
| Laundromats | 35 | #272 of 364 | 8 | 1.5 | $11.3M | 90 | Under 3 |
| Child care and preschools | 35 | #293 of 387 | 27 | 5.1 | $739K | 74 | 31 |
| Pet grooming and boarding | 35 | #306 of 386 | 28 | 5.3 | $1.5M | 58 | 10 |
| Martial arts and dance studios | 35 | #326 of 387 | 20 | 3.8 | $1.6M | 78 | 12 |
| Collision repair and body shops | 34 | #305 of 381 | 17 | 3.2 | $2.7M | 86 | 14 |
| Electricians | 34 | #320 of 383 | 14 | 2.6 | $9.8M | 81 | 44 |
| HVAC and plumbing | 32 | #333 of 387 | 36 | 6.8 | $3.8M | 80 | 53 |
| Salons, barbers and spas | 32 | #356 of 387 | 278 | 52.2 | $152K | 72 | 44 |
| Clothing, shoes and laundry | 31 | #317 of 387 | 159 | 29.9 | $567K | 64 | 45 |
| Grocery stores | 31 | #317 of 387 | 34 | 6.4 | $8.7M | 94 | 25 |
| Home inspectors | 30 | #215 of 243 | 6 | 1.1 | Index only | 47 | 3 |
| Chiropractors | 30 | #347 of 386 | 33 | 6.2 | $1.6M | 67 | 16 |
| Sit-down restaurants | 30 | #348 of 387 | 345 | 64.8 | $512K | 77 | 93 |
| Funeral homes | 29 | #317 of 377 | 15 | 2.8 | $443K | 65 | 8 |
| Auto repair and car care | 28 | #339 of 387 | 221 | 41.5 | $205K | 76 | 85 |
| Primary care and pediatrics | 27 | #340 of 387 | 45 | 8.5 | $1.2M | 66 | 91 |
| Restaurants and cafes | 27 | #343 of 387 | 571 | 107.3 | $309K | 83 | 246 |
| Clothing and shoe stores | 25 | #341 of 387 | 129 | 24.2 | $699K | 55 | 45 |
| Car washes and detailing | 25 | #361 of 387 | 29 | 5.4 | $1.6M | 62 | 10 |
| Spas and skin care | 25 | #379 of 387 | 69 | 13.0 | $614K | 70 | 13 |
| Oil change and quick lube | 24 | #264 of 290 | 6 | 1.1 | $7.5M | 55 | 6 |
| Tire shops | 24 | #345 of 386 | 27 | 5.1 | $1.7M | 67 | 13 |
| Pizza | 23 | #365 of 387 | 50 | 9.4 | $3.5M | 70 | 122 |
| Nail salons | 23 | #370 of 387 | 35 | 6.6 | $1.2M | 72 | 17 |
| Fast food and sandwich shops | 20 | #359 of 387 | 93 | 17.5 | $1.9M | 62 | 122 |
| Doctors, dentists and clinics | 20 | #371 of 387 | 591 | 111.0 | $90K | 59 | 213 |
| Dentists and orthodontists | 19 | #379 of 387 | 75 | 14.1 | $710K | 72 | 60 |
| Physical therapy | 17 | #379 of 386 | 40 | 7.5 | $1.3M | 55 | 30 |
| Optometrists and eye care | 16 | #377 of 386 | 35 | 6.6 | $1.5M | 49 | 13 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $30.1M | 192 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Jonesboro metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.3M | $851 | 89 |
| Gasoline and other fuels | $148.1M | $2,781 | 107 |
| Food away from home | $176.7M | $3,320 | 82 |
| Groceries | $296.9M | $5,578 | 88 |
| Personal care products and services | $42.4M | $796 | 79 |
| Child care and other personal services | $19.9M | $375 | 65 |
| Memberships, classes and admissions | $31.6M | $594 | 60 |
| Medical and dental services | $53.3M | $1,001 | 78 |
| Pets | $41.6M | $781 | 86 |
| Clothing, shoes and related services | $90.2M | $1,694 | 82 |
| Vehicle insurance | $126.7M | $2,380 | 122 |
| Home repairs, maintenance and insurance | $136.7M | $2,567 | 85 |
| Lawn care, cleaning and other household services | $70.8M | $1,330 | 94 |
| Rent and homeowner costs | $734.7M | $13,802 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jonesboro metro area
- Population, 2025 estimate
- 139,440+3.6% since 2020
- Households
- 53,229
- Median age
- 36.5
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 1,466 sq. mi.
- People per square mile
- 93
- Median household income
- $56,738+23.2% vs. 2015–2019, before inflation
- Average household income
- $81,333
- Median home value
- $192,200
- Jobs located here
- 59,276
- Daytime population
- 139,762Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jonesboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jonesboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jonesboro metro area 2
- Craighead County, AR113,249 people
- Poinsett County, AR22,543 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Jonesboro, AR metro area growing?
Population estimates put the Jonesboro metro area at 139,440 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 53,229 households. Median household income rose 23.2% from the 2015–2019 survey, before inflation.
How much do households in the Jonesboro, AR metro area spend?
Households in the Jonesboro metro area spend about $734.7M a year on rent and homeowner costs, $296.9M on groceries and $176.7M on food away from home. Set against the U.S., households in the Jonesboro metro area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in the Jonesboro, AR metro area?
The highest Groundwork market scores in the Jonesboro metro area are for landscaping and lawn care companies (71); lawn care, cleaning and pest control companies (64); and veterinarians (60). The Jonesboro metro area ranks #65 of 385 scored metro areas for landscaping and lawn care companies.
How does the Jonesboro, AR metro area compare with the U.S.?
The median household income in the Jonesboro metro area is $56,738 a year, 30% below the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,200, against $332,700 for the U.S. For its number of households, the Jonesboro metro area has the most map listings, relative to the U.S., for optometrists and eye clinics (61% above the U.S. rate) and the fewest for martial arts and dance studios (22% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Jonesboro metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jonesboro metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Jonesboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jonesboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.