Small-town market profile · Arkansas
Batesville, AR area market data
Population, household spending and competition for 56 business types in the Batesville area, each scored against other small-town markets.
- Population, 2025
- 38,785
- +2.2% since 2020
- Households
- 14,638
- Median household income
- $56,609
- Median home value
- $142,600
- Jobs located here
- 18,686
- Highest market score
- 78
- Landscaping and lawn care, #29 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Batesville area by name and distance, and the households and spending within reach. Or open the report at the center of the Batesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,785 people live in the Batesville area, in 14,638 households. Population estimates put the population change in the Batesville area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The median household income in the Batesville area is $56,609 a year, 30% below the U.S. median of $80,734.
Set against the U.S., households in the Batesville area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in the Batesville area are for landscaping and lawn care companies (78), insurance agencies (68) and home repair companies (65). The Batesville area ranks #29 of 399 scored small-town markets for landscaping and lawn care companies.
The Batesville area is made up of one county, Independence County. For its number of households, the Batesville area has the most map listings, relative to the U.S., for car washes and detailers (79% above the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
All 56 business types in the Batesville area
Highest Groundwork market score first. Each score compares the Batesville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 78 | #29 of 399 | 6 | 4.1 | $3.2M | 108 | 4 |
| Insurance agencies | 68 | #116 of 537 | 18 | 12.3 | $2.1M | 166 | 17 |
| Home repair trades | 65 | #95 of 526 | 12 | 8.2 | $3M | 125 | 20 |
| Convenience stores | 64 | #138 of 529 | 10 | 6.8 | $8.1M | 102 | Under 3 |
| Real estate | 63 | #105 of 536 | 25 | 17.1 | Index only | 183 | 11 |
| Child care and preschools | 59 | #161 of 454 | 7 | 4.8 | $732K | 73 | 5 |
| Gas stations | 59 | #176 of 536 | 23 | 15.7 | $1.9M | 80 | 21 |
| Real estate agents and brokers | 58 | #155 of 533 | 21 | 14.3 | Index only | 173 | 8 |
| Lawn, cleaning and pest control | 58 | #164 of 481 | 13 | 8.9 | $1.5M | 87 | 15 |
| Grocery and convenience stores | 58 | #195 of 538 | 23 | 15.7 | $3.5M | 103 | 11 |
| Pet businesses | 57 | #186 of 527 | 19 | 13.0 | $583K | 66 | 4 |
| Auto repair shops | 56 | #203 of 538 | 27 | 18.4 | $494K | 111 | 19 |
| Grocery stores | 55 | #216 of 506 | 6 | 4.1 | $13.4M | 144 | 9 |
| Funeral homes | 53 | #161 of 365 | 6 | 4.1 | $363K | 53 | Under 3 |
| HVAC and plumbing | 51 | #219 of 476 | 8 | 5.5 | $4.6M | 96 | 14 |
| Sit-down restaurants | 50 | #268 of 538 | 79 | 54.0 | $597K | 90 | 20 |
| Tire shops | 47 | #240 of 431 | 7 | 4.8 | $1.9M | 76 | Under 3 |
| Restaurants and cafes | 47 | #293 of 538 | 136 | 92.9 | $347K | 94 | 61 |
| Auto repair and car care | 47 | #305 of 538 | 61 | 41.7 | $219K | 81 | 22 |
| Fast food and sandwich shops | 46 | #310 of 537 | 17 | 11.6 | $2.8M | 91 | 31 |
| Veterinarians | 44 | #246 of 398 | 8 | 5.5 | $1.4M | 51 | 4 |
| Pizza | 42 | #331 of 520 | 12 | 8.2 | $3.9M | 77 | 31 |
| Pet stores | 41 | #155 of 220 | 5 | 3.4 | $2.2M | 49 | Under 3 |
| Coffee shops and cafes | 41 | #359 of 529 | 14 | 9.6 | $3.4M | 91 | 9 |
| Hair salons | 40 | #388 of 538 | 38 | 26.0 | $299K | 69 | 4 |
| Clothing, shoes and laundry | 38 | #377 of 536 | 31 | 21.2 | $777K | 88 | 15 |
| Bakeries and dessert shops | 38 | #379 of 507 | 13 | 8.9 | $3.6M | 88 | 9 |
| Nail salons | 36 | #290 of 387 | 8 | 5.5 | $1.4M | 85 | Under 3 |
| Clothing and shoe stores | 35 | #402 of 536 | 24 | 16.4 | $1M | 79 | 15 |
| Salons, barbers and spas | 35 | #449 of 538 | 68 | 46.5 | $167K | 79 | 8 |
| Optometrists and eye care | 33 | #327 of 400 | 9 | 6.1 | $1.6M | 51 | 3 |
| Dentists and orthodontists | 32 | #436 of 526 | 19 | 13.0 | $753K | 77 | 10 |
| Car washes and detailing | 31 | #372 of 441 | 10 | 6.8 | $1.3M | 53 | Under 3 |
| Gyms, studios and classes | 31 | #460 of 535 | 18 | 12.3 | $451K | 68 | Under 3 |
| Spas and skin care | 30 | #447 of 504 | 15 | 10.2 | $757K | 86 | Under 3 |
| Primary care and pediatrics | 29 | #385 of 458 | 15 | 10.2 | $954K | 54 | 21 |
| Gyms | 29 | #446 of 506 | 12 | 8.2 | $677K | 52 | Under 3 |
| Pest control | 26 | #75 of 85 | 6 | 4.1 | $3.2M | 31 | 6 |
| Physical therapy | 26 | #357 of 400 | 11 | 7.5 | $1.3M | 54 | 7 |
| Doctors, dentists and clinics | 25 | #484 of 538 | 130 | 88.8 | $110K | 72 | 50 |
| Chiropractors | 24 | #407 of 426 | 10 | 6.8 | $1.4M | 60 | 9 |
| Barbershops | Not scored | Not scored | 4 | 2.7 | $2.8M | 151 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.7 | $2M | 101 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.7 | $2.8M | 109 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.0 | $4.4M | 144 | 4 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 119 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $12.2M | 144 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $12M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.4 | $6.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $4.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $36.5M | Too few | 6 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $19M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $24.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Batesville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.3M | $912 | 95 |
| Gasoline and other fuels | $43.9M | $2,998 | 116 |
| Food away from home | $47.2M | $3,222 | 79 |
| Groceries | $80.5M | $5,502 | 87 |
| Personal care products and services | $11.4M | $776 | 77 |
| Child care and other personal services | $5.1M | $350 | 60 |
| Memberships, classes and admissions | $8.1M | $555 | 56 |
| Medical and dental services | $14.3M | $978 | 76 |
| Pets | $11.1M | $756 | 83 |
| Clothing, shoes and related services | $24.1M | $1,644 | 80 |
| Vehicle insurance | $37.6M | $2,570 | 131 |
| Home repairs, maintenance and insurance | $36.5M | $2,495 | 83 |
| Lawn care, cleaning and other household services | $19M | $1,296 | 92 |
| Rent and homeowner costs | $198M | $13,524 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Batesville area
- Population, 2025 estimate
- 38,785+2.2% since 2020
- Households
- 14,638
- Median age
- 39.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 764 sq. mi.
- People per square mile
- 50
- Median household income
- $56,609
- Average household income
- $78,952
- Median home value
- $142,600
- Jobs located here
- 18,686
- Daytime population
- 41,118Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Batesville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Batesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Batesville area 1
- Independence County, AR38,175 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
Questions
How fast is the Batesville, AR area growing?
Population estimates put the Batesville area at 38,785 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 14,638 households.
How much do households in the Batesville, AR area spend?
Households in the Batesville area spend about $198M a year on rent and homeowner costs, $80.5M on groceries and $47.2M on food away from home. Relative to the U.S., household spending in the Batesville area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in the Batesville, AR area?
Of the business types scored in the Batesville area, landscaping and lawn care companies (78), insurance agencies (68) and home repair companies (65) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #29 of 399 scored small-town markets.
How does the Batesville, AR area compare with the U.S.?
Median household income in the Batesville area is $56,609, 30% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (79% above the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Batesville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Batesville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Batesville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Batesville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.