Small-town market profile · Arkansas
Harrison, AR area market data
How the Harrison area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 45,654
- +2.4% since 2020
- Households
- 18,542
- Median household income
- $54,384
- +22.0% vs. 2015–2019, before inflation
- Median home value
- $185,000
- Jobs located here
- 15,227
- Highest market score
- 77
- Lawn, cleaning and pest control, #32 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Harrison area by name and distance, and the households and spending within reach. Or open the report at the center of the Harrison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Harrison area has an estimated 45,654 people and 18,542 households. Between 2020 and 2025, the population of the Harrison area grew 2.4%, slower than the U.S. (+3.1%). Median household income in the Harrison area is $54,384, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.
Relative to the U.S., household spending in the Harrison area runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in the Harrison area, lawn care, cleaning and pest control companies (77); funeral homes (77); and gas stations (68) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #32 of 481 scored small-town markets.
The Harrison area takes in 2 counties: Boone County and Newton County. Against the U.S., map listings per household run highest for gas stations (78% above the U.S. rate) and lowest for real estate businesses (44% below the U.S. rate).
All 56 business types in the Harrison area
Highest Groundwork market score first. Each score compares the Harrison area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 77 | #32 of 481 | 6 | 3.2 | $3.9M | 235 | 20 |
| Funeral homes | 77 | #37 of 365 | 5 | 2.7 | $623K | 92 | 4 |
| Gas stations | 68 | #94 of 536 | 36 | 19.4 | $1.6M | 68 | 19 |
| Pet businesses | 66 | #87 of 527 | 20 | 10.8 | $675K | 77 | 3 |
| Grocery and convenience stores | 63 | #147 of 538 | 33 | 17.8 | $3.1M | 90 | 9 |
| Insurance agencies | 63 | #161 of 537 | 34 | 18.3 | $1.5M | 119 | 20 |
| Home repair trades | 60 | #139 of 526 | 18 | 9.7 | $2.6M | 105 | 26 |
| Restaurants and cafes | 59 | #177 of 538 | 151 | 81.4 | $385K | 104 | 67 |
| Convenience stores | 59 | #189 of 529 | 14 | 7.6 | $7.2M | 91 | Under 3 |
| Collision repair and body shops | 58 | #123 of 387 | 5 | 2.7 | $3.5M | 115 | 7 |
| Fast food and sandwich shops | 57 | #217 of 537 | 23 | 12.4 | $2.5M | 83 | 26 |
| Tire shops | 55 | #179 of 431 | 8 | 4.3 | $2.2M | 88 | Under 3 |
| Sit-down restaurants | 55 | #215 of 538 | 78 | 42.1 | $745K | 112 | 30 |
| HVAC and plumbing | 54 | #194 of 476 | 12 | 6.5 | $3.8M | 81 | 12 |
| Auto repair and car care | 54 | #231 of 538 | 79 | 42.6 | $224K | 83 | 25 |
| Barbershops | 53 | #173 of 377 | 6 | 3.2 | $2.4M | 125 | Under 3 |
| Bakeries and dessert shops | 53 | #221 of 507 | 12 | 6.5 | $4.8M | 117 | 9 |
| Salons, barbers and spas | 52 | #250 of 538 | 71 | 38.3 | $199K | 93 | 3 |
| Pizza | 51 | #246 of 520 | 17 | 9.2 | $3.4M | 67 | 26 |
| Pet grooming and boarding | 49 | #204 of 387 | 8 | 4.3 | $1.7M | 66 | Under 3 |
| Auto repair shops | 48 | #305 of 538 | 46 | 24.8 | $384K | 86 | 22 |
| Chiropractors | 47 | #235 of 426 | 7 | 3.8 | $2.5M | 106 | 7 |
| Child care and preschools | 44 | #280 of 454 | 8 | 4.3 | $738K | 74 | 11 |
| Nail salons | 43 | #245 of 387 | 8 | 4.3 | $1.8M | 105 | Under 3 |
| Clothing, shoes and laundry | 43 | #331 of 536 | 39 | 21.0 | $762K | 87 | 11 |
| Gyms, studios and classes | 43 | #364 of 535 | 24 | 12.9 | $404K | 61 | 3 |
| Roofing and gutters | 42 | #189 of 288 | 6 | 3.2 | $7.7M | 91 | 7 |
| Spas and skin care | 42 | #347 of 504 | 14 | 7.6 | $1M | 115 | Under 3 |
| Gyms | 42 | #349 of 506 | 14 | 7.6 | $692K | 53 | 3 |
| Real estate | 42 | #365 of 536 | 40 | 21.6 | Index only | 143 | 27 |
| Car washes and detailing | 40 | #308 of 441 | 11 | 5.9 | $1.6M | 64 | Under 3 |
| Clothing and shoe stores | 39 | #371 of 536 | 32 | 17.3 | $928K | 73 | 11 |
| Grocery stores | 38 | #369 of 506 | 15 | 8.1 | $6.7M | 72 | 9 |
| Real estate agents and brokers | 37 | #428 of 533 | 35 | 18.9 | Index only | 130 | 20 |
| Coffee shops and cafes | 36 | #423 of 529 | 22 | 11.9 | $2.6M | 71 | 9 |
| Dentists and orthodontists | 33 | #421 of 526 | 18 | 9.7 | $985K | 100 | 15 |
| Hair salons | 32 | #465 of 538 | 42 | 22.7 | $336K | 78 | Under 3 |
| Doctors, dentists and clinics | 30 | #450 of 538 | 111 | 59.9 | $160K | 105 | 88 |
| Martial arts and dance studios | 25 | #348 of 378 | 9 | 4.9 | $1.1M | 53 | Under 3 |
| Primary care and pediatrics | 24 | #415 of 458 | 17 | 9.2 | $1M | 59 | 39 |
| Physical therapy | 23 | #368 of 400 | 11 | 5.9 | $1.6M | 67 | 20 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.2 | $5.9M | 202 | 14 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.2 | Index only | 158 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.2 | $4.4M | 141 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.2 | $3.4M | 124 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $9.9M | 79 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $14.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $11.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $6.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $17.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.7M | Too few | 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Harrison area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.7M | $953 | 99 |
| Gasoline and other fuels | $58.7M | $3,166 | 122 |
| Food away from home | $58.1M | $3,133 | 77 |
| Groceries | $100.9M | $5,440 | 86 |
| Personal care products and services | $14.1M | $760 | 76 |
| Child care and other personal services | $5.9M | $318 | 55 |
| Memberships, classes and admissions | $9.7M | $522 | 53 |
| Medical and dental services | $17.7M | $956 | 74 |
| Pets | $13.5M | $728 | 80 |
| Clothing, shoes and related services | $29.7M | $1,602 | 78 |
| Vehicle insurance | $50.7M | $2,736 | 140 |
| Home repairs, maintenance and insurance | $46M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $23.6M | $1,275 | 90 |
| Rent and homeowner costs | $247.3M | $13,340 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Harrison area
- Population, 2025 estimate
- 45,654+2.4% since 2020
- Households
- 18,542
- Median age
- 43.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,411 sq. mi.
- People per square mile
- 32
- Median household income
- $54,384+22.0% vs. 2015–2019, before inflation
- Average household income
- $71,341
- Median home value
- $185,000
- Jobs located here
- 15,227
- Daytime population
- 43,011Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Harrison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Harrison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Harrison area 2
- Boone County, AR38,138 people
- Newton County, AR7,112 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
- Batesville, AR area38,175 people
Questions
How fast is the Harrison, AR area growing?
Population estimates put the Harrison area at 45,654 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 18,542 households. Median household income rose 22.0% from the 2015–2019 survey, before inflation.
How much do households in the Harrison, AR area spend?
Households in the Harrison area spend about $247.3M a year on rent and homeowner costs, $100.9M on groceries and $58.7M on gasoline and other fuels. Set against the U.S., households in the Harrison area spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in the Harrison, AR area?
The highest Groundwork market scores in the Harrison area are for lawn care, cleaning and pest control companies (77); funeral homes (77); and gas stations (68). The Harrison area ranks #32 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Harrison, AR area compare with the U.S.?
The median household income in the Harrison area is $54,384 a year, 33% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,000, against $332,700 for the U.S. For its number of households, the Harrison area has the most map listings, relative to the U.S., for gas stations (78% above the U.S. rate) and the fewest for real estate businesses (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Harrison area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Harrison area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Harrison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Harrison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.