County profile · Arkansas
Pulaski County, AR market data
How Pulaski County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 404,611
- +1.3% since 2020
- Households
- 172,409
- Median household income
- $62,873
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $214,700
- Jobs located here
- 267,329
- Highest market score
- 67
- Pet grooming and boarding, #298 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Pulaski County by name and distance, and the households and spending within reach. Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pulaski County has an estimated 404,611 people and 172,409 households. Between 2020 and 2025, the population of Pulaski County grew 1.3%, slower than the U.S. (+3.1%). Median household income in Pulaski County is $62,873, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.
Relative to the U.S., household spending in Pulaski County runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in Pulaski County, pet grooming and boarding businesses (67), landscaping and lawn care companies (67) and convenience stores (65) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #298 of 1,461 scored counties.
Pulaski County is part of the Little Rock-North Little Rock-Conway metro area. Against the U.S., map listings per household run highest for barbershops (74% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (50% below the U.S. rate).
All 56 business types in Pulaski County
Highest Groundwork market score first. Each score compares Pulaski County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 67 | #298 of 1,461 | 52 | 3.0 | $2.8M | 110 | 28 |
| Landscaping and lawn care | 67 | #300 of 1,493 | 79 | 4.6 | $3.1M | 105 | 116 |
| Convenience stores | 65 | #586 of 2,261 | 127 | 7.4 | $7.9M | 100 | 31 |
| Grocery stores | 64 | #569 of 2,070 | 93 | 5.4 | $10.7M | 115 | 54 |
| Grocery and convenience stores | 64 | #632 of 2,402 | 284 | 16.5 | $3.5M | 104 | 85 |
| Electricians | 62 | #308 of 1,160 | 36 | 2.1 | $13.1M | 109 | 86 |
| House cleaning | 61 | #216 of 847 | 31 | 1.8 | $7.8M | 123 | 88 |
| Pet businesses | 61 | #611 of 2,200 | 162 | 9.4 | $895K | 102 | 94 |
| Pet stores | 60 | #316 of 974 | 30 | 1.7 | $4.8M | 107 | 13 |
| Lawn, cleaning and pest control | 60 | #500 of 1,771 | 138 | 8.0 | $1.8M | 105 | 228 |
| Yoga, Pilates and fitness studios | 54 | #296 of 777 | 21 | 1.2 | $5.6M | 137 | 47 |
| Home inspectors | 53 | #175 of 415 | 7 | 0.4 | Index only | 136 | 11 |
| Chiropractors | 52 | #671 of 1,490 | 63 | 3.7 | $2.9M | 122 | 50 |
| Coffee shops and cafes | 51 | #970 of 2,063 | 144 | 8.4 | $4.3M | 115 | 94 |
| Pest control | 49 | #364 of 699 | 28 | 1.6 | $8.7M | 85 | 24 |
| Veterinarians | 49 | #775 of 1,485 | 66 | 3.8 | $2.2M | 81 | 53 |
| HVAC and plumbing | 49 | #903 of 1,707 | 124 | 7.2 | $3.8M | 80 | 127 |
| Laundromats | 48 | #398 of 785 | 23 | 1.3 | $13.5M | 108 | 14 |
| Collision repair and body shops | 46 | #756 of 1,327 | 50 | 2.9 | $2.8M | 90 | 34 |
| Funeral homes | 45 | #844 of 1,472 | 51 | 3.0 | $416K | 61 | 20 |
| Home repair trades | 44 | #1,327 of 2,057 | 248 | 14.4 | $1.9M | 78 | 264 |
| Child care and preschools | 42 | #1,037 of 1,611 | 99 | 5.7 | $739K | 74 | 109 |
| Gas stations | 42 | #1,507 of 2,358 | 248 | 14.4 | $1.8M | 76 | 197 |
| Bakeries and dessert shops | 41 | #1,260 of 1,889 | 166 | 9.6 | $3.7M | 89 | 100 |
| Pizza | 41 | #1,395 of 2,090 | 140 | 8.1 | $4.4M | 86 | 407 |
| Nail salons | 40 | #957 of 1,328 | 127 | 7.4 | $1.1M | 69 | 19 |
| Barbershops | 39 | #953 of 1,356 | 158 | 9.2 | $923K | 49 | 6 |
| Property management | 38 | #651 of 910 | 54 | 3.1 | Index only | 83 | 84 |
| Gyms | 38 | #1,299 of 1,792 | 132 | 7.7 | $885K | 68 | 47 |
| Auto repair shops | 38 | #1,748 of 2,378 | 384 | 22.3 | $362K | 81 | 141 |
| Mortgage brokers and lenders | 37 | #672 of 887 | 54 | 3.1 | Index only | 118 | 58 |
| Martial arts and dance studios | 34 | #1,055 of 1,334 | 68 | 3.9 | $1.7M | 85 | 58 |
| Auto repair and car care | 33 | #1,921 of 2,401 | 664 | 38.5 | $210K | 78 | 238 |
| Gyms, studios and classes | 32 | #1,727 of 2,088 | 221 | 12.8 | $529K | 80 | 105 |
| Fast food and sandwich shops | 32 | #1,780 of 2,222 | 272 | 15.8 | $2.3M | 74 | 407 |
| Real estate agents and brokers | 32 | #1,971 of 2,176 | 551 | 32.0 | Index only | 83 | 197 |
| Roofing and gutters | 31 | #976 of 1,177 | 88 | 5.1 | $5.4M | 63 | 51 |
| Optometrists and eye care | 31 | #1,075 of 1,302 | 84 | 4.9 | $2.2M | 70 | 34 |
| Restaurants and cafes | 30 | #2,030 of 2,405 | 1,981 | 114.9 | $309K | 83 | 872 |
| Real estate | 30 | #2,074 of 2,229 | 666 | 38.6 | Index only | 87 | 407 |
| Tire shops | 29 | #1,258 of 1,530 | 82 | 4.8 | $1.7M | 68 | 40 |
| Primary care and pediatrics | 29 | #1,392 of 1,656 | 123 | 7.1 | $1.5M | 84 | 498 |
| Sit-down restaurants | 29 | #2,088 of 2,405 | 1,214 | 70.4 | $504K | 76 | 360 |
| Insurance agencies | 28 | #1,875 of 2,272 | 399 | 23.1 | $959K | 76 | 288 |
| Urgent care and walk-in clinics | 27 | #293 of 325 | 11 | 0.6 | $16.7M | 68 | 19 |
| Hair salons | 27 | #2,103 of 2,339 | 523 | 30.3 | $279K | 65 | 109 |
| Oil change and quick lube | 26 | #424 of 479 | 18 | 1.0 | $7.7M | 56 | 15 |
| Physical therapy | 26 | #1,261 of 1,422 | 102 | 5.9 | $1.8M | 75 | 102 |
| Spas and skin care | 26 | #1,622 of 1,769 | 216 | 12.5 | $675K | 77 | 51 |
| Clothing and shoe stores | 26 | #1,822 of 2,087 | 396 | 23.0 | $784K | 62 | 210 |
| Clothing, shoes and laundry | 25 | #1,978 of 2,210 | 526 | 30.5 | $590K | 67 | 246 |
| Dentists and orthodontists | 24 | #1,776 of 1,886 | 229 | 13.3 | $800K | 81 | 169 |
| Salons, barbers and spas | 24 | #2,249 of 2,385 | 1,043 | 60.5 | $140K | 66 | 190 |
| Car washes and detailing | 23 | #1,338 of 1,451 | 84 | 4.9 | $1.7M | 66 | 39 |
| Dry cleaners | 22 | #476 of 507 | 36 | 2.1 | $8.6M | 55 | 22 |
| Doctors, dentists and clinics | 22 | #2,264 of 2,394 | 1,490 | 86.4 | $123K | 81 | 872 |
Household spending in Pulaski County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $139.1M | $807 | 84 |
| Gasoline and other fuels | $447.3M | $2,595 | 100 |
| Food away from home | $612.1M | $3,550 | 87 |
| Groceries | $997.2M | $5,784 | 92 |
| Personal care products and services | $145.9M | $846 | 84 |
| Child care and other personal services | $73.2M | $424 | 73 |
| Memberships, classes and admissions | $116.9M | $678 | 69 |
| Medical and dental services | $183.3M | $1,063 | 83 |
| Pets | $145M | $841 | 92 |
| Clothing, shoes and related services | $310.5M | $1,801 | 88 |
| Vehicle insurance | $382.6M | $2,219 | 113 |
| Home repairs, maintenance and insurance | $471.1M | $2,732 | 91 |
| Lawn care, cleaning and other household services | $243M | $1,410 | 100 |
| Rent and homeowner costs | $2.5B | $14,478 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pulaski County
- Population, 2025 estimate
- 404,611+1.3% since 2020
- Households
- 172,409
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 758 sq. mi.
- People per square mile
- 527
- Median household income
- $62,873+21.5% vs. 2015–2019, before inflation
- Average household income
- $92,992
- Median home value
- $214,700
- Jobs located here
- 267,329
- Daytime population
- 495,823Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pulaski County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arkansas 8
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- Lonoke County, AR75,272 people
- Faulkner County, AR127,717 people
- Perry County, AR10,101 people
- Grant County, AR18,242 people
- Conway County, AR21,054 people
- Jefferson County, AR64,802 people
- Prairie County, AR8,064 people
Questions
How fast is Pulaski County, AR growing?
Population estimates put Pulaski County at 404,611 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 172,409 households. Median household income rose 21.5% from the 2015–2019 survey, before inflation.
How much do households in Pulaski County, AR spend?
Households in Pulaski County spend about $2.5B a year on rent and homeowner costs, $997.2M on groceries and $612.1M on food away from home. Set against the U.S., households in Pulaski County spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in Pulaski County, AR?
The highest Groundwork market scores in Pulaski County are for pet grooming and boarding businesses (67), landscaping and lawn care companies (67) and convenience stores (65). Pulaski County ranks #298 of 1,461 scored counties for pet grooming and boarding businesses.
How does Pulaski County, AR compare with the U.S.?
The median household income in Pulaski County is $62,873 a year, 22% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $214,700, against $332,700 for the U.S. For its number of households, Pulaski County has the most map listings, relative to the U.S., for barbershops (74% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Pulaski County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pulaski County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Pulaski County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.