Pets · County · Virginia
Pet businesses in Roanoke city, VA
The pet businesses in Roanoke city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,231 of 2,200 scored counties
#74 of 100 scored counties in Virginia
- Listings
- 41
- 12 chain locations (29%)
- Official establishments
- 23
- +9.5% since 2019
- Household spending a year
- $32.9M
- On pets · $755 a household
- Spending per listing
- $802K
- 9% below the U.S.
- Listings per 10k households
- 9.4
- 10% below the U.S.
- Population, 2025
- 99,111
- −0.8% since 2020
See the pet businesses around any address in Roanoke city
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Roanoke city comes to about $32.9M a year: $755 per household, 17% below the U.S. average. That works out to $802K per business, 9% below the U.S. figure of $878K.
Roanoke city has 41 pet businesses on map listings as of September 2026. Of those, 12 are chain locations, or 29%, against 17% across the U.S. Per 10,000 households, that is 9.4, 10% below the U.S. rate of 10.4.
Official counts show 23 businesses with payroll classed as pet care, veterinarians and pet stores in Roanoke city in 2023, up 9.5% from 2019. That is one for every 1,895 households, against one for every 1,852 across the U.S. Another 46 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $150K have gone to businesses classed as pet care, veterinarians and pet stores in Roanoke city.
Population estimates put the population change in Roanoke city from 2020 to 2025 at −0.8%, against +3.1% for the U.S. For pet businesses, Roanoke city has a Groundwork market score of 47 (lower middle): #1,231 of 2,200 scored counties and #74 of 100 scored counties in Virginia.
How Roanoke city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 10.0 | 10.4 |
| Spending per listing | $802K | $1.1M | $878K |
| Households per official establishment | 1,895 | 1,686 | 1,852 |
| Official establishment growth, 2019–2023 | +9.5% | +10.6% | +11.4% |
| Population growth, 2020–2025 | −0.8% | +2.8% | +3.1% |
| Spending per household on pets | $755 | $1,056 | $909 |
| Median household income | $55,378 | $93,170 | $80,734 |
| Groundwork market score | 47 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 23+9.5% over the period
- Employees, 2023
- 366
- Annual payroll, 2023
- $11.5M
- One-person businesses, 2023
- 46Businesses with no payroll
- Map listings, September 2026
- 4112 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $150K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet businesses, numbered among those based in Virginia, with Roanoke city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arlington County, VA | 85 | 68 | 6.1 | $2.2M | +2.1% | #22 of 2,200 |
| 2Richmond city, VA | 84 | 59 | 5.7 | $1.5M | +4.6% | #37 of 2,200 |
| 3Prince George County, VA | 83 | 7 | 5.4 | $1.8M | +2.0% | #41 of 2,200 |
| 4New Kent County, VA | 82 | 10 | 10.8 | $1.1M | +21.2% | #51 of 2,200 |
| 5Chesterfield County, VA | 81 | 123 | 8.8 | $1.2M | +8.7% | #56 of 2,200 |
| 6Prince William County, VA | 80 | 135 | 8.6 | $1.5M | +4.2% | #66 of 2,200 |
| 7Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,200 |
| 8Suffolk city, VA | 80 | 37 | 9.8 | $1M | +10.4% | #73 of 2,200 |
| 9Spotsylvania County, VA | 78 | 55 | 10.5 | $1.1M | +10.5% | #108 of 2,200 |
| 10Warren County, VA | 78 | 17 | 11.1 | $876K | +4.8% | #112 of 2,200 |
| 74Roanoke city, VA | 47 | 41 | 9.4 | $802K | −0.8% | #1,231 of 2,200 |
Other business types in Roanoke city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses47
- Veterinarians59
- Pet grooming and boarding43
- Pet stores36
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Roanoke city, VA?
Map listings as of September 2026 show 41 pet businesses in Roanoke city. 12 of them (29%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 23 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 9.5% from 2019. Official counts list 46 one-person businesses without payroll.
How much do households in Roanoke city, VA spend on pets?
About $32.9M a year, or $755 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 41 pet businesses on map listings, it comes to $802K per business. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.
How does Roanoke city, VA compare with the U.S. for pet businesses?
Roanoke city has 9.4 pet businesses per 10,000 households, 10% below the U.S. rate of 10.4. Spending per business is $802K, 9% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Roanoke city would have about 37, against 41 on map listings. There is one business with payroll in the industry for every 1,895 households, against one for every 1,852 across the U.S. The official count rose 9.5% from 2019 to 2023, against +11.4% for the U.S.
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 47 for pet businesses (lower middle), #1,231 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Roanoke city
Screening a site or an acquisition in Roanoke city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.