Real estate · County · Virginia
Real estate agents and brokers in Roanoke city, VA
Competitor counts, household spending and official business counts for real estate agents and brokers in Roanoke city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,737 of 2,176 scored counties
#69 of 97 scored counties in Virginia
- Listings
- 91
- 4 chain locations (4%)
- Official establishments
- 29
- +26.1% since 2019
- Household spending a year
- $589.1M
- On rent and homeowner costs · $13,518 a household
- Housing spending per listing (U.S. = 100)
- 119
- 19% above the U.S.
- Listings per 10k households
- 20.9
- 32% below the U.S.
- Population, 2025
- 99,111
- −0.8% since 2020
See the real estate agents and brokers around any address in Roanoke city
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Roanoke city has a Groundwork market score of 37 (lower middle): #1,737 of 2,176 scored counties and #69 of 97 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $13,518 per household (19% below the U.S. average), households in Roanoke city spend about $589.1M a year on rent and homeowner costs. Housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Roanoke city has 91 real estate agents and brokers on map listings as of September 2026. Of those, 4 are chain locations, or 4%, against 4% across the U.S. Per 10,000 households, that is 20.9, 32% below the U.S. rate of 30.6.
Official counts show 29 businesses with payroll classed as offices of real estate agents and brokers in Roanoke city in 2023, up 26.1% from 2019. That is one for every 1,503 households, against one for every 788 across the U.S. Population estimates show Roanoke city declined 0.8% from 2020 to 2025, against +3.1% for the U.S.
How Roanoke city compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Roanoke city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.9 | 33.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 119 | 92 | 100 |
| Households per official establishment | 1,503 | 791 | 788 |
| Official establishment growth, 2019–2023 | +26.1% | +21.7% | +20.1% |
| Population growth, 2020–2025 | −0.8% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $13,518 | $16,844 | $16,661 |
| Median household income | $55,378 | $93,170 | $80,734 |
| Groundwork market score | 37 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 29+26.1% over the period
- Employees, 2023
- 84
- Annual payroll, 2023
- $5.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 914 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for real estate agents and brokers, numbered among those based in Virginia, with Roanoke city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Caroline County, VA | 88 | 12 | 10.0 | 291 | +11.3% | #3 of 2,176 |
| 2King William County, VA | 86 | 5 | 6.8 | 423 | +9.5% | #4 of 2,176 |
| 3Frederick County, VA | 79 | 19 | 5.4 | 578 | +8.8% | #30 of 2,176 |
| 4Rockingham County, VA | 79 | 18 | 5.5 | 514 | +6.6% | #32 of 2,176 |
| 5Prince George County, VA | 79 | 8 | 6.2 | 468 | +2.0% | #33 of 2,176 |
| 6New Kent County, VA | 74 | 15 | 16.2 | 203 | +21.2% | #112 of 2,176 |
| 7Culpeper County, VA | 70 | 41 | 21.7 | 142 | +9.3% | #225 of 2,176 |
| 8Pulaski County, VA | 69 | 11 | 7.6 | 338 | −0.6% | #234 of 2,176 |
| 9Fluvanna County, VA | 69 | 11 | 10.6 | 284 | +6.2% | #238 of 2,176 |
| 10Amherst County, VA | 69 | 12 | 9.5 | 278 | +2.1% | #240 of 2,176 |
| 69Roanoke city, VA | 37 | 91 | 20.9 | 119 | −0.8% | #1,737 of 2,176 |
Other business types in Roanoke city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate26
- Real estate agents and brokers37
- Property management21
- Mortgage brokers and lenders40
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Roanoke city, VA?
Map listings as of September 2026 show 91 real estate agents and brokers in Roanoke city. 4 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 29 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 26.1% from 2019.
How much do households in Roanoke city, VA spend on rent and homeowner costs?
About $589.1M a year, or $13,518 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 91 real estate agents and brokers on map listings, housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.
How does Roanoke city, VA compare with the U.S. for real estate agents and brokers?
Roanoke city has 20.9 real estate agents and brokers per 10,000 households, 32% below the U.S. rate of 30.6. The index of housing spending per office is 119, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Roanoke city would have about 108, against 91 on map listings. There is one business with payroll in the industry for every 1,503 households, against one for every 788 across the U.S. The official count rose 26.1% from 2019 to 2023, against +20.1% for the U.S.
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 37 for real estate agents and brokers (lower middle), #1,737 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Roanoke city
Screening a site or an acquisition in Roanoke city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.