Groundwork

Child care · County · Virginia

Child care centers and preschools in Roanoke city, VA

The child care centers and preschools in Roanoke city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #1,427 of 1,611 scored counties
#58 of 61 scored counties in Virginia

Listings
27
1 chain location (4%)
Official establishments
30
0.0% since 2019
Household spending a year
$15.5M
On child care and other personal services · $357 a household
Spending per listing
$576K
43% below the U.S.
Listings per 10k households
6.2
7% above the U.S.
Population, 2025
99,111
−0.8% since 2020

See the child care centers and preschools around any address in Roanoke city

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for child care centers and preschools in Roanoke city is 24 (low), #1,427 of 1,611 scored counties and #58 of 61 scored counties in Virginia. That puts it in the bottom quarter of counties.

Household spending on child care and other personal services in Roanoke city comes to about $15.5M a year: $357 per household, 39% below the U.S. average. Spread across 27 child care centers and preschools, that is $576K per center, 43% below the U.S. figure of $1M.

There are 27 child care centers and preschools on map listings in Roanoke city as of September 2026. One of them (4%) is a chain location, against 12% across the U.S. That comes to 6.2 for every 10,000 households, 7% above the U.S. rate of 5.8.

In 2023, official counts showed 30 businesses with payroll in Roanoke city classed as child care services, unchanged from 2019. That is one for every 1,453 households, against one for every 1,573 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $339K has gone to businesses classed as child care services in Roanoke city. Between 2020 and 2025, the population of Roanoke city declined 0.8%, against +3.1% for the U.S.

How Roanoke city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Roanoke city, VA compared with Virginia and the U.S.
MeasureRoanoke cityVirginiaU.S.
Listings per 10k households6.25.95.8
Spending per listing$576K$1M$1M
Households per official establishment1,4531,7021,573
Official establishment growth, 2019–20230.0%+0.4%+5.7%
Population growth, 2020–2025−0.8%+2.8%+3.1%
Spending per household on child care and other personal services$357$602$581
Median household income$55,378$93,170$80,734
Groundwork market score2462

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30 → 300.0% over the period
Employees, 2023
397
Annual payroll, 2023
$10.3M
One-person businesses, 2023
169Businesses with no payroll
Map listings, September 2026
271 chain location
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$339K

SBA-backed loans to businesses classed as child care services in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Roanoke city

Population, 2025 estimate
99,111−0.8% since 2020
Households
43,575
Median age
39.8
Homes lived in by their owners
52%
Vehicles per household
1.6
Land area
43 sq. mi.
People per square mile
2,313
Median household income
$55,378+25.2% vs. 2015–2019, before inflation
Average household income
$80,578
Median home value
$190,500
Jobs located here
69,862
Daytime population
125,030Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Roanoke city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for child care centers and preschools, numbered among those based in Virginia, with Roanoke city marked.

Top counties in Virginia

Counties in Virginia ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frederick County, VA93123.4$1.7M+8.8%#4 of 1,611
2Culpeper County, VA9173.7$1.5M+9.3%#12 of 1,611
3Louisa County, VA8753.2$1.6M+13.6%#25 of 1,611
4Suffolk city, VA86154.0$1.4M+10.4%#34 of 1,611
5Bedford County, VA8551.5$3.1M+4.4%#36 of 1,611
6Orange County, VA8574.7$1.2M+10.1%#42 of 1,611
7Fauquier County, VA82155.6$1.4M+4.8%#64 of 1,611
8James City County, VA78154.7$1.4M+6.2%#114 of 1,611
9Richmond city, VA78413.9$1.1M+4.6%#120 of 1,611
10Franklin County, VA7762.6$1.6M+1.9%#127 of 1,611
58Roanoke city, VA24276.2$576K−0.8%#1,427 of 1,611

Other business types in Roanoke city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in Roanoke city, VA?

As of September 2026, map listings count 27 child care centers and preschools in Roanoke city. One of them (4%) is a chain location. The listings count day care centers and preschools. Official counts show 30 businesses with payroll classed as child care services in 2023, unchanged from 2019. Official counts list 169 one-person businesses without payroll.

How much do households in Roanoke city, VA spend on child care and other personal services?

About $15.5M a year, or $357 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 27 child care centers and preschools on map listings, it comes to $576K per center. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.

How does Roanoke city, VA compare with the U.S. for child care centers and preschools?

Roanoke city has 6.2 child care centers and preschools per 10,000 households, 7% above the U.S. rate of 5.8. Spending per center is $576K, 43% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, Roanoke city would have about 16, against 27 on map listings. There is one business with payroll in the industry for every 1,453 households, against one for every 1,573 across the U.S. The official count held level from 2019 to 2023, against +5.7% for the U.S.

How fast is Roanoke city, VA growing?

Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 24 for child care centers and preschools (low), #1,427 of 1,611 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Roanoke city. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Roanoke city

Screening a site or an acquisition in Roanoke city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.