County profile · Texas
Liberty County, TX market data
How Liberty County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 121,364
- +31.3% since 2020
- Households
- 31,183
- Median household income
- $68,703
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $181,700
- Jobs located here
- 18,343
- Highest market score
- 89
- Lawn, cleaning and pest control, #9 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Liberty County by name and distance, and the households and spending within reach. Or open the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Liberty County has an estimated 121,364 people and 31,183 households. Between 2020 and 2025, the population of Liberty County grew 31.3%, faster than the U.S. (+3.1%). Median household income in Liberty County is $68,703, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
Relative to the U.S., household spending in Liberty County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in Liberty County, lawn care, cleaning and pest control companies (89); landscaping and lawn care companies (87); and real estate businesses (86) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #9 of 1,771 scored counties.
Liberty County is part of the Houston-Pasadena-The Woodlands metro area. Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
All 56 business types in Liberty County
Highest Groundwork market score first. Each score compares Liberty County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 89 | #9 of 1,771 | 20 | 6.4 | $2.2M | 133 | 14 |
| Landscaping and lawn care | 87 | #24 of 1,493 | 14 | 4.5 | $3.2M | 109 | 7 |
| Real estate | 86 | #4 of 2,229 | 41 | 13.1 | Index only | 258 | 10 |
| Real estate agents and brokers | 85 | #7 of 2,176 | 38 | 12.2 | Index only | 221 | 5 |
| Physical therapy | 85 | #17 of 1,422 | 6 | 1.9 | $5.6M | 233 | 4 |
| Optometrists and eye care | 81 | #45 of 1,302 | 7 | 2.2 | $4.8M | 153 | 3 |
| Chiropractors | 79 | #63 of 1,490 | 5 | 1.6 | $6.7M | 280 | Under 3 |
| Coffee shops and cafes | 78 | #138 of 2,063 | 19 | 6.1 | $5.9M | 160 | 13 |
| Insurance agencies | 78 | #284 of 2,272 | 50 | 16.0 | $1.7M | 139 | 24 |
| Clothing and shoe stores | 75 | #243 of 2,087 | 27 | 8.7 | $2.1M | 165 | 12 |
| Pet grooming and boarding | 74 | #141 of 1,461 | 12 | 3.8 | $2.2M | 88 | Under 3 |
| Pet businesses | 74 | #183 of 2,200 | 40 | 12.8 | $670K | 76 | 7 |
| Veterinarians | 74 | #206 of 1,485 | 11 | 3.5 | $2.4M | 90 | 7 |
| Spas and skin care | 72 | #175 of 1,769 | 18 | 5.8 | $1.5M | 171 | Under 3 |
| Pizza | 72 | #256 of 2,090 | 22 | 7.1 | $5.1M | 101 | 47 |
| Doctors, dentists and clinics | 72 | #292 of 2,394 | 114 | 36.6 | $294K | 193 | 51 |
| Collision repair and body shops | 71 | #200 of 1,327 | 11 | 3.5 | $2.9M | 94 | 5 |
| Dentists and orthodontists | 71 | #251 of 1,886 | 23 | 7.4 | $1.5M | 148 | 15 |
| Electricians | 69 | #179 of 1,160 | 7 | 2.2 | $12.4M | 103 | 20 |
| Clothing, shoes and laundry | 69 | #415 of 2,210 | 45 | 14.4 | $1.3M | 143 | 15 |
| Gyms, studios and classes | 68 | #323 of 2,088 | 29 | 9.3 | $734K | 111 | Under 3 |
| Child care and preschools | 68 | #328 of 1,611 | 16 | 5.1 | $833K | 83 | 12 |
| Hair salons | 67 | #399 of 2,339 | 54 | 17.3 | $498K | 116 | Under 3 |
| Roofing and gutters | 66 | #234 of 1,177 | 12 | 3.8 | $7.2M | 86 | 5 |
| Martial arts and dance studios | 66 | #244 of 1,334 | 10 | 3.2 | $2.1M | 106 | Under 3 |
| HVAC and plumbing | 66 | #313 of 1,707 | 19 | 6.1 | $4.6M | 96 | 27 |
| Salons, barbers and spas | 66 | #442 of 2,385 | 118 | 37.8 | $228K | 107 | 5 |
| Gyms | 65 | #371 of 1,792 | 17 | 5.5 | $1.3M | 96 | Under 3 |
| Restaurants and cafes | 65 | #580 of 2,405 | 314 | 100.7 | $359K | 97 | 97 |
| Pet stores | 64 | #260 of 974 | 7 | 2.2 | $3.8M | 85 | Under 3 |
| Grocery stores | 64 | #571 of 2,070 | 18 | 5.8 | $10.2M | 109 | 15 |
| Home repair trades | 63 | #466 of 2,057 | 38 | 12.2 | $2.3M | 94 | 52 |
| Sit-down restaurants | 62 | #690 of 2,405 | 183 | 58.7 | $616K | 93 | 35 |
| Fast food and sandwich shops | 61 | #725 of 2,222 | 47 | 15.1 | $2.4M | 79 | 47 |
| Primary care and pediatrics | 60 | #524 of 1,656 | 20 | 6.4 | $1.7M | 94 | 29 |
| Auto repair and car care | 59 | #816 of 2,401 | 132 | 42.3 | $240K | 89 | 42 |
| Auto repair shops | 58 | #830 of 2,378 | 90 | 28.9 | $353K | 79 | 24 |
| Gas stations | 57 | #891 of 2,358 | 90 | 28.9 | $1.1M | 48 | 33 |
| Car washes and detailing | 55 | #606 of 1,451 | 15 | 4.8 | $2.1M | 84 | 6 |
| Bakeries and dessert shops | 55 | #759 of 1,889 | 35 | 11.2 | $3.2M | 78 | 13 |
| Nail salons | 50 | #714 of 1,328 | 19 | 6.1 | $1.4M | 85 | Under 3 |
| Grocery and convenience stores | 50 | #1,216 of 2,402 | 78 | 25.0 | $2.3M | 69 | 27 |
| Convenience stores | 48 | #1,216 of 2,261 | 46 | 14.8 | $4M | 51 | 12 |
| Funeral homes | 47 | #797 of 1,472 | 10 | 3.2 | $388K | 57 | 6 |
| Tire shops | 46 | #898 of 1,530 | 27 | 8.7 | $1.2M | 47 | 6 |
| Dry cleaners | 42 | #338 of 507 | 5 | 1.6 | $11.3M | 72 | Under 3 |
| Barbershops | 42 | #904 of 1,356 | 24 | 7.7 | $1.1M | 59 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $14.2M | 113 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.0 | $14.8M | 232 | 4 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $10.6M | 77 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.0 | $14.8M | 145 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $10.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $33.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Liberty County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.7M | $1,018 | 106 |
| Gasoline and other fuels | $102.2M | $3,279 | 126 |
| Food away from home | $112.8M | $3,616 | 89 |
| Groceries | $183.2M | $5,874 | 93 |
| Personal care products and services | $26.9M | $862 | 86 |
| Child care and other personal services | $13.3M | $427 | 74 |
| Memberships, classes and admissions | $21.3M | $683 | 69 |
| Medical and dental services | $33.6M | $1,076 | 84 |
| Pets | $26.8M | $859 | 95 |
| Clothing, shoes and related services | $56.7M | $1,820 | 89 |
| Vehicle insurance | $87.3M | $2,799 | 143 |
| Home repairs, maintenance and insurance | $86.8M | $2,783 | 92 |
| Lawn care, cleaning and other household services | $44.5M | $1,428 | 101 |
| Rent and homeowner costs | $457.8M | $14,682 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Liberty County
- Population, 2025 estimate
- 121,364+31.3% since 2020
- Households
- 31,183
- Median age
- 33.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 1,159 sq. mi.
- People per square mile
- 89
- Median household income
- $68,703+33.4% vs. 2015–2019, before inflation
- Average household income
- $89,482
- Median home value
- $181,700
- Jobs located here
- 18,343
- Daytime population
- 79,956Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Liberty County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Liberty County, TX growing?
Population estimates put Liberty County at 121,364 people in 2025, up 31.3% since 2020, faster than the U.S. (+3.1%). It has 31,183 households. Median household income rose 33.4% from the 2015–2019 survey, before inflation.
How much do households in Liberty County, TX spend?
Households in Liberty County spend about $457.8M a year on rent and homeowner costs, $183.2M on groceries and $112.8M on food away from home. Set against the U.S., households in Liberty County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in Liberty County, TX?
The highest Groundwork market scores in Liberty County are for lawn care, cleaning and pest control companies (89); landscaping and lawn care companies (87); and real estate businesses (86). Liberty County ranks #9 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Liberty County, TX compare with the U.S.?
The median household income in Liberty County is $68,703 a year, 15% below the U.S. median of $80,734. The population rose 31.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $181,700, against $332,700 for the U.S. For its number of households, Liberty County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Liberty County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Liberty County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Liberty County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.