Groundwork

Funeral services · Metro area · Texas

Funeral homes in the Houston-Pasadena-The Woodlands, TX metro area

Competitor counts, household spending and official business counts for funeral homes in the Houston-Pasadena-The Woodlands, TX metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #94 of 377 scored metro areas
#5 of 26 scored metro areas based in Texas

Listings
357
49 chain locations (14%)
Official establishments
174
+0.6% since 2019
Household spending a year
$300.7M
On funerals · $113 a household
Spending per listing
$842K
24% above the U.S.
Listings per 10k households
1.3
38% below the U.S.
Population, 2025
7,904,627
+10.3% since 2020

See the funeral homes around any address in the Houston-Pasadena-The Woodlands metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $113 per household (21% below the U.S. average), households in the Houston-Pasadena-The Woodlands metro area spend about $300.7M a year on funerals. That is about $842K of household spending for each home on map listings, 24% above the U.S. figure of $679K.

There are 357 funeral homes on map listings in the Houston-Pasadena-The Woodlands metro area as of September 2026. Of those, 49 are chain locations, or 14%, against 10% across the U.S. That is 1.3 per 10,000 households, 38% below the U.S. rate of 2.1.

In 2023, official counts showed 174 businesses with payroll in the Houston-Pasadena-The Woodlands metro area classed as funeral homes and funeral services, up 0.6% from 2019. That is one for every 15,297 households, against one for every 8,510 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $5.1M have gone to businesses classed as funeral homes and funeral services in the Houston-Pasadena-The Woodlands metro area.

Between 2020 and 2025, the population of the Houston-Pasadena-The Woodlands metro area grew 10.3%, faster than the U.S. (+3.1%). For funeral homes, the Houston-Pasadena-The Woodlands metro area has a Groundwork market score of 65 (upper middle): #94 of 377 scored metro areas and #5 of 26 scored metro areas based in Texas. That puts it in the top quarter of metro areas.

How the Houston-Pasadena-The Woodlands metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Houston-Pasadena-The Woodlands, TX metro area compared with Texas and the U.S.
MeasureHouston-Pasadena-The Woodlands metro areaTexasU.S.
Listings per 10k households1.31.72.1
Spending per listing$842K$693K$679K
Households per official establishment15,29711,1948,510
Official establishment growth, 2019–2023+0.6%−1.3%−1.7%
Population growth, 2020–2025+10.3%+8.5%+3.1%
Spending per household on funerals$113$121$143
Median household income$82,168$78,476$80,734
Groundwork market score6561

Official counts and lending

Businesses

Official establishments, 2019 to 2023
174+0.6% over the period
Employees, 2023
1,616
Annual payroll, 2023
$80.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
35749 chain locations
Listings at the U.S. rate for this spending
443The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$5.1M

SBA-backed loans to businesses classed as funeral homes and funeral services in the Houston-Pasadena-The Woodlands metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Houston-Pasadena-The Woodlands metro area

Population, 2025 estimate
7,904,627+10.3% since 2020
Households
2,661,739
Median age
36.4
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
8,839 sq. mi.
People per square mile
842
Median household income
$82,168
Average household income
$117,837
Median home value
$298,000
Jobs located here
3,347,878
Daytime population
7,510,084Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Houston-Pasadena-The Woodlands metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

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Funeral homes across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for funeral homes, numbered among those based in Texas, with the Houston-Pasadena-The Woodlands metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Austin-Round Rock-San Marcos, TX74850.9$1.1M+14.0%#51 of 377
2San Antonio-New Braunfels, TX731151.2$1.1M+9.5%#59 of 377
3Dallas-Fort Worth-Arlington, TX683521.2$924K+10.6%#80 of 377
4Tyler, TX68161.9$848K+7.8%#81 of 377
5Houston-Pasadena-The Woodlands, TX653571.3$842K+10.3%#94 of 377
6Brownsville-Harlingen, TX62282.0$719K+3.0%#114 of 377
7El Paso, TX61321.1$1.2M+1.3%#115 of 377
8Killeen-Temple, TX55321.8$629K+7.2%#148 of 377
9Sherman-Denison, TX54183.3$465K+12.8%#154 of 377
10McAllen-Edinburg-Mission, TX52562.1$648K+5.6%#163 of 377

Other business types in the Houston-Pasadena-The Woodlands metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Houston-Pasadena-The Woodlands, TX metro area?

As of September 2026, map listings count 357 funeral homes in the Houston-Pasadena-The Woodlands metro area. 49 of them (14%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 174 businesses with payroll classed as funeral homes and funeral services in 2023, up 0.6% from 2019.

How much do households in the Houston-Pasadena-The Woodlands, TX metro area spend on funerals?

About $300.7M a year, or $113 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 357 funeral homes on map listings, it comes to $842K per home. It is estimated from the incomes of the 2,661,739 households in the Houston-Pasadena-The Woodlands metro area and national spending patterns by income.

How does the Houston-Pasadena-The Woodlands, TX metro area compare with the U.S. for funeral homes?

The Houston-Pasadena-The Woodlands metro area has 1.3 funeral homes per 10,000 households, 38% below the U.S. rate of 2.1. Spending per home is $842K, 24% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Houston-Pasadena-The Woodlands metro area would have about 443, against 357 on map listings. There is one business with payroll in the industry for every 15,297 households, against one for every 8,510 across the U.S. The official count rose 0.6% from 2019 to 2023, against −1.7% for the U.S.

How fast is the Houston-Pasadena-The Woodlands, TX metro area growing?

Population estimates put the Houston-Pasadena-The Woodlands metro area at 7,904,627 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 2,661,739 households. The median household income in the Houston-Pasadena-The Woodlands metro area is $82,168 a year, 2% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Houston-Pasadena-The Woodlands metro area scores 65 for funeral homes (upper middle), #94 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Houston-Pasadena-The Woodlands metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Houston-Pasadena-The Woodlands metro area

Screening a site or an acquisition in the Houston-Pasadena-The Woodlands metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Houston-Pasadena-The Woodlands metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.