County profile · Texas
Waller County, TX market data
How Waller County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 69,858
- +21.9% since 2020
- Households
- 18,342
- Median household income
- $80,397
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $318,700
- Jobs located here
- 22,618
- Highest market score
- 96
- Insurance agencies, #7 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Waller County by name and distance, and the households and spending within reach. Or open the report at the center of Waller County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Waller County has an estimated 69,858 people and 18,342 households. Between 2020 and 2025, the population of Waller County grew 21.9%, faster than the U.S. (+3.1%). Median household income in Waller County is $80,397, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.
Relative to the U.S., household spending in Waller County runs highest on vehicle insurance (an index of 146, where 100 is the U.S. average) and lowest on memberships, classes and admissions (89).
Of the business types scored in Waller County, insurance agencies (96), grocery stores (94) and child care centers and preschools (93) have the highest Groundwork market scores. For insurance agencies, that ranks #7 of 2,272 scored counties.
Waller County is part of the Houston-Pasadena-The Woodlands metro area. Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for medical and dental practices (77% below the U.S. rate).
All 56 business types in Waller County
Highest Groundwork market score first. Each score compares Waller County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 96 | #7 of 2,272 | 11 | 6.0 | $4.8M | 380 | 10 |
| Grocery stores | 94 | #21 of 2,070 | 6 | 3.3 | $19.3M | 208 | 4 |
| Child care and preschools | 93 | #3 of 1,611 | 5 | 2.7 | $2M | 197 | 4 |
| Clothing and shoe stores | 92 | #15 of 2,087 | 12 | 6.5 | $3.1M | 248 | Under 3 |
| Hair salons | 90 | #10 of 2,339 | 16 | 8.7 | $1.1M | 259 | 5 |
| Spas and skin care | 90 | #10 of 1,769 | 7 | 3.8 | $2.5M | 291 | Under 3 |
| Bakeries and dessert shops | 90 | #17 of 1,889 | 12 | 6.5 | $6.3M | 152 | 4 |
| Salons, barbers and spas | 89 | #15 of 2,385 | 35 | 19.1 | $510K | 240 | 7 |
| Primary care and pediatrics | 89 | #16 of 1,656 | 5 | 2.7 | $4.4M | 249 | 8 |
| Coffee shops and cafes | 89 | #27 of 2,063 | 14 | 7.6 | $5.4M | 145 | 4 |
| Nail salons | 87 | #10 of 1,328 | 5 | 2.7 | $3.6M | 214 | Under 3 |
| Clothing, shoes and laundry | 87 | #55 of 2,210 | 22 | 12.0 | $1.7M | 195 | Under 3 |
| Pizza | 86 | #30 of 2,090 | 10 | 5.5 | $7.5M | 148 | 29 |
| Doctors, dentists and clinics | 85 | #31 of 2,394 | 36 | 19.6 | $616K | 404 | 23 |
| Grocery and convenience stores | 83 | #139 of 2,402 | 33 | 18.0 | $3.5M | 104 | 8 |
| Convenience stores | 82 | #131 of 2,261 | 14 | 7.6 | $8.3M | 105 | 4 |
| Gyms | 80 | #73 of 1,792 | 12 | 6.5 | $1.3M | 103 | 3 |
| Restaurants and cafes | 79 | #162 of 2,405 | 183 | 99.8 | $412K | 111 | 50 |
| Real estate | 78 | #57 of 2,229 | 26 | 14.2 | Index only | 264 | 21 |
| Barbershops | 77 | #113 of 1,356 | 7 | 3.8 | $2.5M | 135 | Under 3 |
| Gyms, studios and classes | 76 | #122 of 2,088 | 14 | 7.6 | $1.1M | 174 | 10 |
| Sit-down restaurants | 76 | #230 of 2,405 | 107 | 58.3 | $705K | 106 | 17 |
| Dentists and orthodontists | 75 | #158 of 1,886 | 13 | 7.1 | $1.7M | 173 | 11 |
| Real estate agents and brokers | 74 | #111 of 2,176 | 26 | 14.2 | Index only | 209 | 14 |
| Landscaping and lawn care | 68 | #290 of 1,493 | 12 | 6.5 | $2.5M | 84 | 19 |
| Lawn, cleaning and pest control | 67 | #297 of 1,771 | 17 | 9.3 | $1.7M | 103 | 36 |
| Fast food and sandwich shops | 67 | #494 of 2,222 | 30 | 16.4 | $2.5M | 82 | 29 |
| Auto repair shops | 64 | #585 of 2,378 | 47 | 25.6 | $421K | 95 | 17 |
| Pet businesses | 62 | #589 of 2,200 | 24 | 13.1 | $754K | 86 | 14 |
| Auto repair and car care | 61 | #717 of 2,401 | 87 | 47.4 | $228K | 85 | 23 |
| Gas stations | 58 | #856 of 2,358 | 54 | 29.4 | $1.1M | 48 | 19 |
| Tire shops | 56 | #636 of 1,530 | 13 | 7.1 | $1.5M | 61 | Under 3 |
| Laundromats | 53 | #347 of 785 | 5 | 2.7 | $7.6M | 60 | Under 3 |
| Funeral homes | 53 | #640 of 1,472 | 5 | 2.7 | $454K | 67 | 3 |
| Roofing and gutters | 52 | #561 of 1,177 | 9 | 4.9 | $6.4M | 76 | 8 |
| Veterinarians | 49 | #782 of 1,485 | 11 | 6.0 | $1.6M | 60 | 9 |
| Electricians | 41 | #811 of 1,160 | 11 | 6.0 | $5.3M | 44 | 26 |
| HVAC and plumbing | 40 | #1,225 of 1,707 | 25 | 13.6 | $2.3M | 49 | 31 |
| Home repair trades | 39 | #1,555 of 2,057 | 45 | 24.5 | $1.3M | 53 | 65 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.2 | $4.9M | 196 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.2 | $4.9M | 161 | 4 |
| Dry cleaners | Not scored | Not scored | 4 | 2.2 | $9.4M | 60 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.2 | $7.4M | 72 | 6 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.2 | $4.5M | 178 | 5 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $9.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.5 | $22.2M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $29.5M | Too few | 11 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.5 | $16.1M | Too few | 7 |
| Physical therapy | Not scored | Not scored | 1 | 0.5 | $22.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $16.1M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Waller County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.8M | $1,079 | 113 |
| Gasoline and other fuels | $61.4M | $3,347 | 129 |
| Food away from home | $75.4M | $4,111 | 101 |
| Groceries | $115.9M | $6,321 | 100 |
| Personal care products and services | $17.8M | $972 | 97 |
| Child care and other personal services | $9.9M | $538 | 93 |
| Memberships, classes and admissions | $16.1M | $877 | 89 |
| Medical and dental services | $22.2M | $1,208 | 94 |
| Pets | $18.1M | $987 | 109 |
| Clothing, shoes and related services | $37.8M | $2,059 | 100 |
| Vehicle insurance | $52.5M | $2,863 | 146 |
| Home repairs, maintenance and insurance | $57.9M | $3,157 | 105 |
| Lawn care, cleaning and other household services | $29.5M | $1,608 | 114 |
| Rent and homeowner costs | $297M | $16,191 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Waller County
- Population, 2025 estimate
- 69,858+21.9% since 2020
- Households
- 18,342
- Median age
- 34.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 513 sq. mi.
- People per square mile
- 120
- Median household income
- $80,397+34.8% vs. 2015–2019, before inflation
- Average household income
- $115,271
- Median home value
- $318,700
- Jobs located here
- 22,618
- Daytime population
- 57,360Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waller County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Waller County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Waller County, TX growing?
Population estimates put Waller County at 69,858 people in 2025, up 21.9% since 2020, faster than the U.S. (+3.1%). It has 18,342 households. Median household income rose 34.8% from the 2015–2019 survey, before inflation.
How much do households in Waller County, TX spend?
Households in Waller County spend about $297M a year on rent and homeowner costs, $115.9M on groceries and $75.4M on food away from home. Set against the U.S., households in Waller County spend the most on vehicle insurance (an index of 146, where 100 is the U.S. average) and the least on memberships, classes and admissions (89).
Which business types have the highest market scores in Waller County, TX?
The highest Groundwork market scores in Waller County are for insurance agencies (96), grocery stores (94) and child care centers and preschools (93). Waller County ranks #7 of 2,272 scored counties for insurance agencies.
How does Waller County, TX compare with the U.S.?
The median household income in Waller County is $80,397 a year, in line with the U.S. median of $80,734. The population rose 21.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $318,700, against $332,700 for the U.S. For its number of households, Waller County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for medical and dental practices (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Waller County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waller County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Waller County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waller County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.