County profile · Texas
Austin County, TX market data
How Austin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,625
- +11.6% since 2020
- Households
- 12,128
- Median household income
- $75,789
- +14.5% vs. 2015–2019, before inflation
- Median home value
- $296,900
- Jobs located here
- 9,751
- Highest market score
- 82
- Insurance agencies, #191 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Austin County by name and distance, and the households and spending within reach. Or open the report at the center of Austin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Austin County has an estimated 33,625 people and 12,128 households. Population estimates show Austin County grew 11.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Austin County is $75,789, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.5%, before inflation.
Relative to the U.S., household spending in Austin County runs highest on vehicle insurance (an index of 146, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in Austin County, insurance agencies (82), pizza places (77) and medical and dental practices (76) have the highest Groundwork market scores. For insurance agencies, that ranks #191 of 2,272 scored counties.
Austin County is part of the Houston-Pasadena-The Woodlands metro area. Against the U.S., map listings per household run highest for gas stations (3.1 times the U.S. rate) and lowest for medical and dental practices (55% below the U.S. rate).
All 56 business types in Austin County
Highest Groundwork market score first. Each score compares Austin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 82 | #191 of 2,272 | 19 | 15.7 | $1.8M | 146 | 8 |
| Pizza | 77 | #144 of 2,090 | 8 | 6.6 | $5.9M | 116 | 20 |
| Doctors, dentists and clinics | 76 | #181 of 2,394 | 46 | 37.9 | $300K | 197 | 14 |
| Lawn, cleaning and pest control | 74 | #159 of 1,771 | 10 | 8.2 | $1.8M | 109 | 16 |
| Grocery stores | 73 | #345 of 2,070 | 8 | 6.6 | $9.3M | 100 | 4 |
| Dentists and orthodontists | 72 | #227 of 1,886 | 10 | 8.2 | $1.4M | 140 | 5 |
| Salons, barbers and spas | 71 | #274 of 2,385 | 39 | 32.2 | $285K | 134 | Under 3 |
| HVAC and plumbing | 70 | #220 of 1,707 | 9 | 7.4 | $3.9M | 83 | 7 |
| Pet grooming and boarding | 68 | #288 of 1,461 | 6 | 4.9 | $1.9M | 74 | Under 3 |
| Landscaping and lawn care | 68 | #291 of 1,493 | 8 | 6.6 | $2.3M | 78 | 10 |
| Real estate | 66 | #349 of 2,229 | 23 | 19.0 | Index only | 187 | 17 |
| Hair salons | 66 | #430 of 2,339 | 24 | 19.8 | $464K | 108 | Under 3 |
| Clothing and shoe stores | 66 | #507 of 2,087 | 15 | 12.4 | $1.6M | 124 | 7 |
| Child care and preschools | 64 | #429 of 1,611 | 6 | 4.9 | $982K | 98 | 8 |
| Home repair trades | 63 | #461 of 2,057 | 15 | 12.4 | $2.4M | 97 | 22 |
| Real estate agents and brokers | 62 | #486 of 2,176 | 22 | 18.1 | Index only | 155 | 11 |
| Coffee shops and cafes | 62 | #546 of 2,063 | 12 | 9.9 | $3.9M | 106 | 7 |
| Clothing, shoes and laundry | 59 | #764 of 2,210 | 27 | 22.3 | $872K | 99 | 7 |
| Bakeries and dessert shops | 56 | #713 of 1,889 | 13 | 10.7 | $3.6M | 88 | 7 |
| Convenience stores | 56 | #912 of 2,261 | 14 | 11.5 | $5.3M | 67 | 5 |
| Fast food and sandwich shops | 56 | #933 of 2,222 | 23 | 19.0 | $2.1M | 67 | 20 |
| Tire shops | 55 | #660 of 1,530 | 8 | 6.6 | $1.6M | 64 | Under 3 |
| Sit-down restaurants | 55 | #967 of 2,405 | 75 | 61.8 | $629K | 95 | 22 |
| Grocery and convenience stores | 55 | #1,003 of 2,402 | 33 | 27.2 | $2.2M | 66 | 9 |
| Restaurants and cafes | 53 | #1,079 of 2,405 | 146 | 120.4 | $323K | 87 | 51 |
| Auto repair and car care | 53 | #1,114 of 2,401 | 58 | 47.8 | $222K | 83 | 18 |
| Martial arts and dance studios | 52 | #612 of 1,334 | 5 | 4.1 | $1.9M | 92 | 4 |
| Nail salons | 51 | #682 of 1,328 | 8 | 6.6 | $1.4M | 83 | Under 3 |
| Pet businesses | 51 | #1,074 of 2,200 | 28 | 23.1 | $402K | 46 | 6 |
| Gas stations | 47 | #1,339 of 2,358 | 41 | 33.8 | $996K | 42 | 18 |
| Auto repair shops | 46 | #1,418 of 2,378 | 39 | 32.2 | $330K | 74 | 15 |
| Pet stores | 45 | #581 of 974 | 7 | 5.8 | $1.6M | 36 | Under 3 |
| Funeral homes | 45 | #855 of 1,472 | 7 | 5.8 | $278K | 41 | 4 |
| Gyms, studios and classes | 44 | #1,359 of 2,088 | 18 | 14.8 | $518K | 78 | 8 |
| Gyms | 42 | #1,207 of 1,792 | 13 | 10.7 | $718K | 55 | 4 |
| Laundromats | 40 | #514 of 785 | 5 | 4.1 | $4.7M | 38 | Under 3 |
| Veterinarians | 40 | #993 of 1,485 | 10 | 8.2 | $1.1M | 41 | 6 |
| Barbershops | Not scored | Not scored | 4 | 3.3 | $2.8M | 148 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.3 | $3.5M | 144 | 3 |
| Electricians | Not scored | Not scored | 4 | 3.3 | $8.8M | 74 | 10 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.3 | $3.5M | 110 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.3 | $3.5M | 194 | 6 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.5 | $4.3M | 170 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.5 | $4.3M | 139 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.5 | $7.8M | 50 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.6 | $9.2M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.6 | $17.7M | Too few | 5 |
| Spas and skin care | Not scored | Not scored | 2 | 1.6 | $5.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.6 | $6.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.8 | $13.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Austin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.9M | $1,061 | 111 |
| Gasoline and other fuels | $40.8M | $3,366 | 130 |
| Food away from home | $47.2M | $3,889 | 96 |
| Groceries | $74.2M | $6,116 | 97 |
| Personal care products and services | $11.1M | $918 | 91 |
| Child care and other personal services | $5.9M | $486 | 84 |
| Memberships, classes and admissions | $9.3M | $769 | 78 |
| Medical and dental services | $13.8M | $1,138 | 88 |
| Pets | $11.3M | $929 | 102 |
| Clothing, shoes and related services | $23.5M | $1,941 | 94 |
| Vehicle insurance | $34.7M | $2,865 | 146 |
| Home repairs, maintenance and insurance | $35.4M | $2,917 | 97 |
| Lawn care, cleaning and other household services | $18.3M | $1,512 | 107 |
| Rent and homeowner costs | $186.3M | $15,358 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Austin County
- Population, 2025 estimate
- 33,625+11.6% since 2020
- Households
- 12,128
- Median age
- 43.0
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 647 sq. mi.
- People per square mile
- 48
- Median household income
- $75,789+14.5% vs. 2015–2019, before inflation
- Average household income
- $97,163
- Median home value
- $296,900
- Jobs located here
- 9,751
- Daytime population
- 24,003Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Austin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Austin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Austin County, TX growing?
Population estimates put Austin County at 33,625 people in 2025, up 11.6% since 2020, faster than the U.S. (+3.1%). It has 12,128 households. Median household income rose 14.5% from the 2015–2019 survey, before inflation.
How much do households in Austin County, TX spend?
Households in Austin County spend about $186.3M a year on rent and homeowner costs, $74.2M on groceries and $47.2M on food away from home. Set against the U.S., households in Austin County spend the most on vehicle insurance (an index of 146, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in Austin County, TX?
The highest Groundwork market scores in Austin County are for insurance agencies (82), pizza places (77) and medical and dental practices (76). Austin County ranks #191 of 2,272 scored counties for insurance agencies.
How does Austin County, TX compare with the U.S.?
The median household income in Austin County is $75,789 a year, 6% below the U.S. median of $80,734. The population rose 11.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $296,900, against $332,700 for the U.S. For its number of households, Austin County has the most map listings, relative to the U.S., for gas stations (3.1 times the U.S. rate) and the fewest for medical and dental practices (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Austin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Austin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Austin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Austin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.