Small-town market profile · Tennessee
Union City, TN area market data
Population, household spending and competition for 56 business types in the Union City area, each scored against other small-town markets.
- Population, 2025
- 30,067
- −2.3% since 2020
- Households
- 12,527
- Median household income
- $54,613
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $133,600
- Jobs located here
- 12,524
- Highest market score
- 63
- Real estate agents and brokers, #98 of 533 scored small-town markets
A site report maps the competitors on map listings around any address in the Union City area by name and distance, and the households and spending within reach. Or open the report at the center of the Union City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,067 people live in the Union City area, in 12,527 households. Population estimates put the population change in the Union City area from 2020 to 2025 at −2.3%, against +3.1% for the U.S. The median household income in the Union City area is $54,613 a year, 32% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Union City area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in the Union City area are for real estate agents and brokers (63); lawn care, cleaning and pest control companies (62); and real estate businesses (59). The Union City area ranks #98 of 533 scored small-town markets for real estate agents and brokers.
The Union City area is made up of one county, Obion County. For its number of households, the Union City area has the most map listings, relative to the U.S., for primary care and pediatric clinics (78% above the U.S. rate) and the fewest for real estate agents and brokers (71% below the U.S. rate).
All 56 business types in the Union City area
Highest Groundwork market score first. Each score compares the Union City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 63 | #98 of 533 | 11 | 8.8 | Index only | 274 | 3 |
| Lawn, cleaning and pest control | 62 | #118 of 481 | 5 | 4.0 | $3.1M | 186 | 14 |
| Real estate | 59 | #140 of 536 | 16 | 12.8 | Index only | 238 | 7 |
| HVAC and plumbing | 59 | #148 of 476 | 5 | 4.0 | $6M | 126 | 5 |
| Pet businesses | 56 | #189 of 527 | 7 | 5.6 | $1.3M | 147 | Under 3 |
| Insurance agencies | 56 | #208 of 537 | 17 | 13.6 | $1.8M | 140 | 12 |
| Fast food and sandwich shops | 47 | #299 of 537 | 15 | 12.0 | $2.6M | 84 | 17 |
| Grocery stores | 44 | #321 of 506 | 9 | 7.2 | $7.5M | 81 | 3 |
| Coffee shops and cafes | 44 | #323 of 529 | 9 | 7.2 | $4.3M | 116 | 5 |
| Pizza | 41 | #344 of 520 | 11 | 8.8 | $3.5M | 69 | 17 |
| Restaurants and cafes | 40 | #375 of 538 | 115 | 91.8 | $336K | 91 | 43 |
| Home repair trades | 40 | #375 of 526 | 15 | 12.0 | $2M | 82 | 14 |
| Grocery and convenience stores | 40 | #380 of 538 | 31 | 24.7 | $2.2M | 64 | 5 |
| Spas and skin care | 37 | #393 of 504 | 7 | 5.6 | $1.3M | 153 | Under 3 |
| Electricians | 35 | #239 of 295 | 5 | 4.0 | $6M | 50 | 6 |
| Physical therapy | 35 | #310 of 400 | 5 | 4.0 | $2.4M | 99 | 4 |
| Gas stations | 33 | #434 of 536 | 18 | 14.4 | $1.9M | 81 | 26 |
| Child care and preschools | 32 | #367 of 454 | 6 | 4.8 | $673K | 67 | 7 |
| Bakeries and dessert shops | 32 | #433 of 507 | 11 | 8.8 | $3.5M | 85 | 5 |
| Sit-down restaurants | 31 | #460 of 538 | 66 | 52.7 | $586K | 88 | 20 |
| Auto repair and car care | 27 | #474 of 538 | 67 | 53.5 | $157K | 59 | 15 |
| Roofing and gutters | 26 | #266 of 288 | 5 | 4.0 | $6M | 71 | 3 |
| Primary care and pediatrics | 26 | #403 of 458 | 16 | 12.8 | $740K | 42 | 9 |
| Doctors, dentists and clinics | 26 | #474 of 538 | 86 | 68.7 | $138K | 90 | 30 |
| Convenience stores | 25 | #464 of 529 | 14 | 11.2 | $4.8M | 61 | Under 3 |
| Collision repair and body shops | 23 | #364 of 387 | 8 | 6.4 | $1.3M | 43 | 3 |
| Auto repair shops | 23 | #495 of 538 | 42 | 33.5 | $251K | 56 | 12 |
| Nail salons | 22 | #350 of 387 | 6 | 4.8 | $1.6M | 93 | Under 3 |
| Funeral homes | 21 | #342 of 365 | 8 | 6.4 | $238K | 35 | 4 |
| Tire shops | 21 | #395 of 431 | 8 | 6.4 | $1.3M | 53 | 3 |
| Clothing, shoes and laundry | 21 | #503 of 536 | 33 | 26.3 | $600K | 68 | 9 |
| Dentists and orthodontists | 21 | #506 of 526 | 12 | 9.6 | $986K | 100 | 10 |
| Car washes and detailing | 20 | #417 of 441 | 6 | 4.8 | $1.8M | 70 | Under 3 |
| Clothing and shoe stores | 19 | #510 of 536 | 26 | 20.8 | $761K | 60 | 9 |
| Salons, barbers and spas | 19 | #523 of 538 | 48 | 38.3 | $195K | 92 | Under 3 |
| Hair salons | 13 | #529 of 538 | 30 | 23.9 | $312K | 72 | Under 3 |
| Gyms, studios and classes | 11 | #525 of 535 | 16 | 12.8 | $400K | 60 | Under 3 |
| Gyms | 9 | #500 of 506 | 11 | 8.8 | $582K | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 3.2 | $2.3M | 124 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.2 | $3.9M | 134 | 8 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.2 | $1.6M | 79 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.4 | $6.6M | 53 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.4 | $3.9M | 126 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $3M | 118 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.4 | Index only | 99 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.6 | $5.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $19.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $15.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.8 | $9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $6.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Union City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $841 | 88 |
| Gasoline and other fuels | $34.9M | $2,785 | 107 |
| Food away from home | $38.6M | $3,085 | 76 |
| Groceries | $67.4M | $5,379 | 85 |
| Personal care products and services | $9.4M | $747 | 74 |
| Child care and other personal services | $4M | $323 | 56 |
| Memberships, classes and admissions | $6.4M | $511 | 52 |
| Medical and dental services | $11.8M | $945 | 73 |
| Pets | $9M | $720 | 79 |
| Clothing, shoes and related services | $19.8M | $1,580 | 77 |
| Vehicle insurance | $30M | $2,391 | 122 |
| Home repairs, maintenance and insurance | $30M | $2,397 | 79 |
| Lawn care, cleaning and other household services | $15.6M | $1,249 | 88 |
| Rent and homeowner costs | $164.6M | $13,140 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Union City area
- Population, 2025 estimate
- 30,067−2.3% since 2020
- Households
- 12,527
- Median age
- 42.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 545 sq. mi.
- People per square mile
- 56
- Median household income
- $54,613+37.9% vs. 2015–2019, before inflation
- Average household income
- $72,466
- Median home value
- $133,600
- Jobs located here
- 12,524
- Daytime population
- 30,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Union City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Union City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Union City area 1
- Obion County, TN30,453 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Union City, TN area growing?
Population estimates put the Union City area at 30,067 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 12,527 households. Against the 2015–2019 survey, median household income rose 37.9%, before inflation.
How much do households in the Union City, TN area spend?
Households in the Union City area spend about $164.6M a year on rent and homeowner costs, $67.4M on groceries and $38.6M on food away from home. Relative to the U.S., household spending in the Union City area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in the Union City, TN area?
Of the business types scored in the Union City area, real estate agents and brokers (63); lawn care, cleaning and pest control companies (62); and real estate businesses (59) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #98 of 533 scored small-town markets.
How does the Union City, TN area compare with the U.S.?
Median household income in the Union City area is $54,613, 32% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $133,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for primary care and pediatric clinics (78% above the U.S. rate) and lowest for real estate agents and brokers (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Union City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Union City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Union City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Union City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.