County profile · Tennessee
Obion County, TN market data
How Obion County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,067
- −2.3% since 2020
- Households
- 12,527
- Median household income
- $54,613
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $133,600
- Jobs located here
- 12,524
- Highest market score
- 62
- Real estate agents and brokers, #452 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Obion County by name and distance, and the households and spending within reach. Or open the report at the center of Obion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Obion County has an estimated 30,067 people and 12,527 households. Between 2020 and 2025, the population of Obion County declined 2.3%, against +3.1% for the U.S. Median household income in Obion County is $54,613, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.9%, before inflation.
Relative to the U.S., household spending in Obion County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Obion County, real estate agents and brokers (62); lawn care, cleaning and pest control companies (61); and HVAC and plumbing companies (57) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #452 of 2,176 scored counties.
Obion County is part of the Union City area. Against the U.S., map listings per household run highest for primary care and pediatric clinics (78% above the U.S. rate) and lowest for real estate agents and brokers (71% below the U.S. rate).
All 56 business types in Obion County
Highest Groundwork market score first. Each score compares Obion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 62 | #452 of 2,176 | 11 | 8.8 | Index only | 274 | 3 |
| Lawn, cleaning and pest control | 61 | #446 of 1,771 | 5 | 4.0 | $3.1M | 186 | 14 |
| HVAC and plumbing | 57 | #594 of 1,707 | 5 | 4.0 | $6M | 126 | 5 |
| Real estate | 56 | #753 of 2,229 | 16 | 12.8 | Index only | 238 | 7 |
| Pet businesses | 53 | #934 of 2,200 | 7 | 5.6 | $1.3M | 147 | Under 3 |
| Insurance agencies | 50 | #1,104 of 2,272 | 17 | 13.6 | $1.8M | 140 | 12 |
| Coffee shops and cafes | 43 | #1,269 of 2,063 | 9 | 7.2 | $4.3M | 116 | 5 |
| Grocery stores | 42 | #1,294 of 2,070 | 9 | 7.2 | $7.5M | 81 | 3 |
| Fast food and sandwich shops | 39 | #1,524 of 2,222 | 15 | 12.0 | $2.6M | 84 | 17 |
| Grocery and convenience stores | 38 | #1,671 of 2,402 | 31 | 24.7 | $2.2M | 64 | 5 |
| Physical therapy | 37 | #1,049 of 1,422 | 5 | 4.0 | $2.4M | 99 | 4 |
| Spas and skin care | 37 | #1,350 of 1,769 | 7 | 5.6 | $1.3M | 153 | Under 3 |
| Home repair trades | 37 | #1,609 of 2,057 | 15 | 12.0 | $2M | 82 | 14 |
| Pizza | 36 | #1,594 of 2,090 | 11 | 8.8 | $3.5M | 69 | 17 |
| Bakeries and dessert shops | 32 | #1,562 of 1,889 | 11 | 8.8 | $3.5M | 85 | 5 |
| Restaurants and cafes | 32 | #1,944 of 2,405 | 115 | 91.8 | $336K | 91 | 43 |
| Gas stations | 29 | #1,979 of 2,358 | 18 | 14.4 | $1.9M | 81 | 26 |
| Child care and preschools | 28 | #1,372 of 1,611 | 6 | 4.8 | $673K | 67 | 7 |
| Electricians | 27 | #1,030 of 1,160 | 5 | 4.0 | $6M | 50 | 6 |
| Sit-down restaurants | 27 | #2,149 of 2,405 | 66 | 52.7 | $586K | 88 | 20 |
| Primary care and pediatrics | 25 | #1,487 of 1,656 | 16 | 12.8 | $740K | 42 | 9 |
| Dentists and orthodontists | 25 | #1,753 of 1,886 | 12 | 9.6 | $986K | 100 | 10 |
| Roofing and gutters | 24 | #1,078 of 1,177 | 5 | 4.0 | $6M | 71 | 3 |
| Funeral homes | 24 | #1,337 of 1,472 | 8 | 6.4 | $238K | 35 | 4 |
| Convenience stores | 24 | #1,944 of 2,261 | 14 | 11.2 | $4.8M | 61 | Under 3 |
| Auto repair and car care | 24 | #2,200 of 2,401 | 67 | 53.5 | $157K | 59 | 15 |
| Doctors, dentists and clinics | 23 | #2,239 of 2,394 | 86 | 68.7 | $138K | 90 | 30 |
| Nail salons | 22 | #1,218 of 1,328 | 6 | 4.8 | $1.6M | 93 | Under 3 |
| Collision repair and body shops | 22 | #1,234 of 1,327 | 8 | 6.4 | $1.3M | 43 | 3 |
| Auto repair shops | 21 | #2,242 of 2,378 | 42 | 33.5 | $251K | 56 | 12 |
| Clothing, shoes and laundry | 20 | #2,077 of 2,210 | 33 | 26.3 | $600K | 68 | 9 |
| Clothing and shoe stores | 18 | #1,981 of 2,087 | 26 | 20.8 | $761K | 60 | 9 |
| Car washes and detailing | 17 | #1,383 of 1,451 | 6 | 4.8 | $1.8M | 70 | Under 3 |
| Tire shops | 17 | #1,432 of 1,530 | 8 | 6.4 | $1.3M | 53 | 3 |
| Salons, barbers and spas | 16 | #2,336 of 2,385 | 48 | 38.3 | $195K | 92 | Under 3 |
| Hair salons | 11 | #2,299 of 2,339 | 30 | 23.9 | $312K | 72 | Under 3 |
| Gyms, studios and classes | 9 | #2,066 of 2,088 | 16 | 12.8 | $400K | 60 | Under 3 |
| Gyms | 7 | #1,771 of 1,792 | 11 | 8.8 | $582K | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 3.2 | $2.3M | 124 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.2 | $3.9M | 134 | 8 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.2 | $1.6M | 79 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.4 | $6.6M | 53 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.4 | $3.9M | 126 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $3M | 118 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.4 | Index only | 99 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.6 | $5.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $19.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $15.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.8 | $9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $6.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Obion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $841 | 88 |
| Gasoline and other fuels | $34.9M | $2,785 | 107 |
| Food away from home | $38.6M | $3,085 | 76 |
| Groceries | $67.4M | $5,379 | 85 |
| Personal care products and services | $9.4M | $747 | 74 |
| Child care and other personal services | $4M | $323 | 56 |
| Memberships, classes and admissions | $6.4M | $511 | 52 |
| Medical and dental services | $11.8M | $945 | 73 |
| Pets | $9M | $720 | 79 |
| Clothing, shoes and related services | $19.8M | $1,580 | 77 |
| Vehicle insurance | $30M | $2,391 | 122 |
| Home repairs, maintenance and insurance | $30M | $2,397 | 79 |
| Lawn care, cleaning and other household services | $15.6M | $1,249 | 88 |
| Rent and homeowner costs | $164.6M | $13,140 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Obion County
- Population, 2025 estimate
- 30,067−2.3% since 2020
- Households
- 12,527
- Median age
- 42.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 545 sq. mi.
- People per square mile
- 56
- Median household income
- $54,613+37.9% vs. 2015–2019, before inflation
- Average household income
- $72,466
- Median home value
- $133,600
- Jobs located here
- 12,524
- Daytime population
- 30,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Obion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Obion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Obion County, TN growing?
Population estimates put Obion County at 30,067 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 12,527 households. Median household income rose 37.9% from the 2015–2019 survey, before inflation.
How much do households in Obion County, TN spend?
Households in Obion County spend about $164.6M a year on rent and homeowner costs, $67.4M on groceries and $38.6M on food away from home. Set against the U.S., households in Obion County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Obion County, TN?
The highest Groundwork market scores in Obion County are for real estate agents and brokers (62); lawn care, cleaning and pest control companies (61); and HVAC and plumbing companies (57). Obion County ranks #452 of 2,176 scored counties for real estate agents and brokers.
How does Obion County, TN compare with the U.S.?
The median household income in Obion County is $54,613 a year, 32% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $133,600, against $332,700 for the U.S. For its number of households, Obion County has the most map listings, relative to the U.S., for primary care and pediatric clinics (78% above the U.S. rate) and the fewest for real estate agents and brokers (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Obion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Obion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Obion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Obion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.