Beauty and personal care · County · Wisconsin
Spas and skin care studios in Pierce County, WI
How Pierce County, WI compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #90 of 1,769 scored counties
#2 of 51 scored counties in Wisconsin
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.1M
- On personal care products and services · $1,079 a household
- Spending per listing
- $1.6M
- 78% above the U.S.
- Listings per 10k households
- 6.9
- 40% below the U.S.
- Population, 2025
- 43,519
- +3.1% since 2020
See the spas and skin care studios around any address in Pierce County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Pierce County has a Groundwork market score of 78 (high): #90 of 1,769 scored counties and #2 of 51 scored counties in Wisconsin. That puts it in the top 10% of counties for spas and skin care studios.
Map listings as of September 2026 show 11 spas and skin care studios in Pierce County. None of them are chain locations, against 10% across the U.S. That is 6.9 per 10,000 households, 40% below the U.S. rate of 11.5.
Households in Pierce County spend about $17.1M a year on personal care products and services, or $1,079 per household, 7% above the U.S. average. Spread across 11 spas and skin care studios, that is $1.6M per studio, 78% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Pierce County: counts under 3 aren’t published. Population estimates show Pierce County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How Pierce County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierce County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 9.7 | 11.5 |
| Spending per listing | $1.6M | $1M | $876K |
| Households per official establishment | n/a | 5,378 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +18.5% | +29.8% |
| Population growth, 2020–2025 | +3.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,079 | $1,007 | $1,005 |
| Median household income | $92,109 | $77,485 | $80,734 |
| Groundwork market score | 78 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pierce County
- Population, 2025 estimate
- 43,519+3.1% since 2020
- Households
- 15,867
- Median age
- 39.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 574 sq. mi.
- People per square mile
- 74
- Median household income
- $92,109+27.4% vs. 2015–2019, before inflation
- Average household income
- $118,966
- Median home value
- $333,700
- Jobs located here
- 10,112
- Daytime population
- 35,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for spas and skin care studios, numbered among those based in Wisconsin, with Pierce County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 86 | 6 | 2.8 | $3.8M | +2.9% | #20 of 1,769 |
| 2Pierce County, WI | 78 | 11 | 6.9 | $1.6M | +3.1% | #90 of 1,769 |
| 3Trempealeau County, WI | 75 | 5 | 4.0 | $2.4M | +1.1% | #114 of 1,769 |
| 4Green County, WI | 74 | 8 | 5.1 | $2M | +0.5% | #135 of 1,769 |
| 5Vernon County, WI | 72 | 7 | 5.6 | $1.7M | +2.4% | #170 of 1,769 |
| 6Fond du Lac County, WI | 72 | 27 | 6.2 | $1.6M | +0.5% | #173 of 1,769 |
| 7Washington County, WI | 72 | 51 | 8.9 | $1.2M | +1.8% | #183 of 1,769 |
| 8Dodge County, WI | 70 | 16 | 4.5 | $2.2M | −0.3% | #203 of 1,769 |
| 9Adams County, WI | 70 | 5 | 5.3 | $1.7M | +5.2% | #216 of 1,769 |
| 10Waushara County, WI | 69 | 6 | 5.7 | $1.6M | +2.8% | #242 of 1,769 |
Other business types in Pierce County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons70
- Barbershops71
- Nail salons
- Spas and skin care78
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Pierce County, WI?
There are 11 spas and skin care studios on map listings in Pierce County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Pierce County: counts under 3 are left out.
How much do households in Pierce County, WI spend on personal care products and services?
About $17.1M a year, or $1,079 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 11 spas and skin care studios on map listings, it comes to $1.6M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 15,867 households in Pierce County and national spending patterns by income.
How does Pierce County, WI compare with the U.S. for spas and skin care studios?
Pierce County has 6.9 spas and skin care studios per 10,000 households, 40% below the U.S. rate of 11.5. Spending per studio is $1.6M, 78% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Pierce County would have about 20, against 11 on map listings.
How fast is Pierce County, WI growing?
Population estimates put Pierce County at 43,519 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 15,867 households. Median household income in Pierce County is $92,109, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 78 for spas and skin care studios (high), #90 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Pierce County
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.