Metro area profile · South Carolina
Spartanburg, SC metro area market data
Population, household spending and competition for 56 business types in the Spartanburg metro area, each scored against other metro areas.
- Population, 2025
- 407,656
- +14.3% since 2020
- Households
- 143,283
- Median household income
- $64,382
- Median home value
- $225,000
- Jobs located here
- 167,419
- Highest market score
- 90
- Insurance agencies, #6 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Spartanburg metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 407,656 people live in the Spartanburg metro area, in 143,283 households. Between 2020 and 2025, the population of the Spartanburg metro area grew 14.3%, faster than the U.S. (+3.1%). The median household income in the Spartanburg metro area is $64,382 a year, 20% below the U.S. median of $80,734.
Set against the U.S., households in the Spartanburg metro area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in the Spartanburg metro area are for insurance agencies (90), house cleaning businesses (81) and home inspectors (77). The Spartanburg metro area ranks #6 of 387 scored metro areas for insurance agencies.
The Spartanburg metro area takes in 2 counties: Spartanburg County and Union County. For its number of households, the Spartanburg metro area has the most map listings, relative to the U.S., for funeral homes (71% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (62% below the U.S. rate).
All 56 business types in the Spartanburg metro area
Highest Groundwork market score first. Each score compares the Spartanburg metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 90 | #6 of 387 | 162 | 11.3 | $2.3M | 183 | 114 |
| House cleaning | 81 | #9 of 375 | 22 | 1.5 | $8.9M | 140 | 58 |
| Home inspectors | 77 | #14 of 243 | 5 | 0.3 | Index only | 155 | 5 |
| Bakeries and dessert shops | 76 | #13 of 387 | 86 | 6.0 | $5.8M | 139 | 53 |
| Property management | 73 | #23 of 374 | 28 | 2.0 | Index only | 131 | 37 |
| Pet stores | 73 | #34 of 382 | 23 | 1.6 | $5.1M | 112 | 7 |
| Mortgage brokers and lenders | 71 | #31 of 373 | 34 | 2.4 | Index only | 153 | 13 |
| Coffee shops and cafes | 71 | #37 of 387 | 109 | 7.6 | $4.5M | 123 | 49 |
| Lawn, cleaning and pest control | 71 | #54 of 387 | 119 | 8.3 | $1.7M | 98 | 202 |
| Yoga, Pilates and fitness studios | 70 | #34 of 347 | 13 | 0.9 | $6.9M | 169 | 36 |
| Electricians | 70 | #45 of 383 | 29 | 2.0 | $13.2M | 110 | 67 |
| Veterinarians | 70 | #58 of 384 | 43 | 3.0 | $2.7M | 100 | 27 |
| Pet businesses | 69 | #57 of 387 | 132 | 9.2 | $885K | 101 | 66 |
| Physical therapy | 67 | #81 of 386 | 54 | 3.8 | $2.7M | 114 | 37 |
| Optometrists and eye care | 66 | #73 of 386 | 38 | 2.7 | $3.9M | 125 | 21 |
| Grocery stores | 66 | #81 of 387 | 70 | 4.9 | $11.7M | 126 | 51 |
| Real estate | 65 | #59 of 387 | 365 | 25.5 | Index only | 129 | 204 |
| Landscaping and lawn care | 65 | #112 of 385 | 77 | 5.4 | $2.6M | 87 | 125 |
| Car washes and detailing | 64 | #95 of 387 | 63 | 4.4 | $2.1M | 84 | 12 |
| Doctors, dentists and clinics | 63 | #96 of 387 | 962 | 67.1 | $154K | 101 | 309 |
| Pizza | 63 | #101 of 387 | 89 | 6.2 | $5.6M | 109 | 272 |
| Pest control | 62 | #93 of 345 | 20 | 1.4 | $9.8M | 96 | 19 |
| Primary care and pediatrics | 61 | #118 of 387 | 85 | 5.9 | $1.7M | 98 | 104 |
| Real estate agents and brokers | 60 | #89 of 387 | 298 | 20.8 | Index only | 125 | 120 |
| Dentists and orthodontists | 60 | #121 of 387 | 144 | 10.1 | $1M | 105 | 92 |
| Roofing and gutters | 59 | #127 of 381 | 53 | 3.7 | $7.2M | 85 | 22 |
| Restaurants and cafes | 59 | #139 of 387 | 1,305 | 91.1 | $379K | 102 | 582 |
| Dry cleaners | 58 | #96 of 272 | 12 | 0.8 | $20.8M | 133 | 13 |
| Home repair trades | 58 | #129 of 387 | 179 | 12.5 | $2.1M | 88 | 207 |
| Gas stations | 58 | #141 of 387 | 181 | 12.6 | $2.4M | 101 | 187 |
| Gyms, studios and classes | 57 | #124 of 387 | 150 | 10.5 | $595K | 90 | 57 |
| Spas and skin care | 56 | #142 of 387 | 134 | 9.4 | $885K | 101 | 22 |
| Laundromats | 56 | #145 of 364 | 18 | 1.3 | $13.9M | 111 | 9 |
| Pet grooming and boarding | 56 | #151 of 386 | 47 | 3.3 | $2.5M | 98 | 32 |
| Martial arts and dance studios | 55 | #140 of 387 | 51 | 3.6 | $1.8M | 87 | 21 |
| Barbershops | 55 | #156 of 387 | 71 | 5.0 | $1.7M | 89 | 5 |
| Child care and preschools | 55 | #168 of 387 | 61 | 4.3 | $909K | 91 | 76 |
| Clothing, shoes and laundry | 55 | #170 of 387 | 284 | 19.8 | $878K | 100 | 106 |
| Clothing and shoe stores | 55 | #176 of 387 | 214 | 14.9 | $1.2M | 92 | 84 |
| Salons, barbers and spas | 53 | #164 of 387 | 651 | 45.4 | $182K | 86 | 84 |
| Nail salons | 53 | #166 of 387 | 77 | 5.4 | $1.5M | 92 | 15 |
| Urgent care and walk-in clinics | 50 | #100 of 197 | 7 | 0.5 | $21.2M | 86 | 11 |
| HVAC and plumbing | 49 | #204 of 387 | 97 | 6.8 | $3.9M | 83 | 118 |
| Gyms | 49 | #207 of 387 | 86 | 6.0 | $1M | 80 | 36 |
| Hair salons | 48 | #210 of 387 | 358 | 25.0 | $331K | 77 | 41 |
| Sit-down restaurants | 47 | #215 of 387 | 751 | 52.4 | $659K | 99 | 257 |
| Fast food and sandwich shops | 46 | #224 of 387 | 219 | 15.3 | $2.3M | 74 | 272 |
| Auto repair shops | 45 | #251 of 387 | 367 | 25.6 | $364K | 82 | 151 |
| Collision repair and body shops | 44 | #244 of 381 | 52 | 3.6 | $2.6M | 83 | 39 |
| Grocery and convenience stores | 42 | #254 of 387 | 298 | 20.8 | $2.8M | 81 | 99 |
| Oil change and quick lube | 41 | #201 of 290 | 14 | 1.0 | $9.6M | 70 | 19 |
| Auto repair and car care | 40 | #277 of 387 | 628 | 43.8 | $213K | 79 | 234 |
| Funeral homes | 37 | #271 of 377 | 52 | 3.6 | $385K | 57 | 23 |
| Tire shops | 36 | #287 of 386 | 82 | 5.7 | $1.6M | 65 | 34 |
| Chiropractors | 35 | #322 of 386 | 103 | 7.2 | $1.4M | 60 | 44 |
| Convenience stores | 34 | #302 of 387 | 180 | 12.6 | $4.6M | 58 | 48 |
Household spending in the Spartanburg metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $133.7M | $933 | 97 |
| Gasoline and other fuels | $435.4M | $3,038 | 117 |
| Food away from home | $494.9M | $3,454 | 85 |
| Groceries | $821.9M | $5,736 | 91 |
| Personal care products and services | $118.6M | $828 | 82 |
| Child care and other personal services | $55.4M | $387 | 67 |
| Memberships, classes and admissions | $89.3M | $623 | 63 |
| Medical and dental services | $148.4M | $1,036 | 80 |
| Pets | $116.8M | $815 | 90 |
| Clothing, shoes and related services | $249.4M | $1,741 | 85 |
| Vehicle insurance | $373.2M | $2,605 | 133 |
| Home repairs, maintenance and insurance | $382M | $2,666 | 88 |
| Lawn care, cleaning and other household services | $196.8M | $1,373 | 97 |
| Rent and homeowner costs | $2B | $14,213 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Spartanburg metro area
- Population, 2025 estimate
- 407,656+14.3% since 2020
- Households
- 143,283
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,322 sq. mi.
- People per square mile
- 283
- Median household income
- $64,382
- Average household income
- $85,260
- Median home value
- $225,000
- Jobs located here
- 167,419
- Daytime population
- 371,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spartanburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Spartanburg metro area 2
- Spartanburg County, SC347,852 people
- Union County, SC26,885 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Spartanburg, SC metro area growing?
Population estimates put the Spartanburg metro area at 407,656 people in 2025, up 14.3% since 2020, faster than the U.S. (+3.1%). It has 143,283 households.
How much do households in the Spartanburg, SC metro area spend?
Households in the Spartanburg metro area spend about $2B a year on rent and homeowner costs, $821.9M on groceries and $494.9M on food away from home. Relative to the U.S., household spending in the Spartanburg metro area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in the Spartanburg, SC metro area?
Of the business types scored in the Spartanburg metro area, insurance agencies (90), house cleaning businesses (81) and home inspectors (77) have the highest Groundwork market scores. For insurance agencies, that ranks #6 of 387 scored metro areas.
How does the Spartanburg, SC metro area compare with the U.S.?
Median household income in the Spartanburg metro area is $64,382, 20% below the U.S. median of $80,734. The population rose 14.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (71% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Spartanburg metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spartanburg metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Spartanburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.