Groundwork

Fitness and classes · Metro area · South Carolina

Gyms and studios in the Spartanburg, SC metro area

How the Spartanburg, SC metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #124 of 387 scored metro areas
#1 of 8 scored metro areas based in South Carolina

Listings
150
31 chain locations (21%)
Official establishments
57
+7.7% since 2019
Household spending a year
$89.3M
On memberships, classes and admissions · $623 a household
Spending per listing
$595K
10% below the U.S.
Listings per 10k households
10.5
30% below the U.S.
Population, 2025
407,656
+14.3% since 2020

See the gyms and studios around any address in the Spartanburg metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $623 per household (37% below the U.S. average), households in the Spartanburg metro area spend about $89.3M a year on memberships, classes and admissions. That is about $595K of household spending for each location on map listings, 10% below the U.S. figure of $662K.

There are 150 gyms and studios on map listings in the Spartanburg metro area as of September 2026. 31 of them (21%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 10.5, 30% below the U.S. rate of 14.9.

Official counts show 57 businesses with payroll classed as fitness centers and recreation instruction in the Spartanburg metro area in 2023, up 7.7% from 2019. That is one for every 2,514 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.2M have gone to businesses classed as fitness centers and recreation instruction in the Spartanburg metro area.

Population estimates put the population change in the Spartanburg metro area from 2020 to 2025 at +14.3%, faster than the U.S. (+3.1%). The Spartanburg metro area scores 57 (upper middle) on the Groundwork market score for gyms and studios, ranking #124 of 387 scored metro areas and #1 of 8 scored metro areas based in South Carolina.

How the Spartanburg metro area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Spartanburg, SC metro area compared with South Carolina and the U.S.
MeasureSpartanburg metro areaSouth CarolinaU.S.
Listings per 10k households10.513.314.9
Spending per listing$595K$528K$662K
Households per official establishment2,5142,1901,641
Official establishment growth, 2019–2023+7.7%+5.9%+8.2%
Population growth, 2020–2025+14.3%+8.5%+3.1%
Spending per household on memberships, classes and admissions$623$700$983
Median household income$64,382$69,324$80,734
Groundwork market score5749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
57+7.7% over the period
Employees, 2023
682
Annual payroll, 2023
$11.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15031 chain locations
Listings at the U.S. rate for this spending
135The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.2M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Spartanburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Spartanburg metro area

Population, 2025 estimate
407,656+14.3% since 2020
Households
143,283
Median age
39.2
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
1,322 sq. mi.
People per square mile
283
Median household income
$64,382
Average household income
$85,260
Median home value
$225,000
Jobs located here
167,419
Daytime population
371,898Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Spartanburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across South Carolina

Every South Carolina market ranked →

The highest-scoring metro areas in South Carolina for gyms and studios, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Spartanburg metro area marked.

Top metro areas in South Carolina

Metro areas in South Carolina ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spartanburg, SC5715010.5$595K+14.3%#124 of 387
Augusta-Richmond County, GA-SC5526611.5$610K+4.7%#141 of 387
2Sumter, SC50338.0$707K−0.3%#186 of 387
3Florence, SC50698.8$661K+0.9%#187 of 387
4Hilton Head Island-Bluffton-Port Royal, SC4814915.6$550K+12.0%#210 of 387
5Myrtle Beach-Conway-North Myrtle Beach, SC4421413.5$474K+20.9%#256 of 387
Charlotte-Concord-Gastonia, NC-SC431,69515.7$545K+10.1%#261 of 387
6Charleston-North Charleston, SC4260518.0$472K+10.7%#274 of 387
7Greenville-Anderson-Greer, SC4056214.6$485K+9.0%#292 of 387
8Columbia, SC3948514.3$480K+6.0%#297 of 387

Other business types in the Spartanburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Fitness and classes

Funeral services

Questions

How many gyms and studios are in the Spartanburg, SC metro area?

As of September 2026, map listings count 150 gyms and studios in the Spartanburg metro area. 31 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 57 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 7.7% from 2019.

How much do households in the Spartanburg, SC metro area spend on memberships, classes and admissions?

About $89.3M a year, or $623 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 150 gyms and studios on map listings, it comes to $595K per location. It is estimated from the incomes of the 143,283 households in the Spartanburg metro area and national spending patterns by income.

How does the Spartanburg, SC metro area compare with the U.S. for gyms and studios?

The Spartanburg metro area has 10.5 gyms and studios per 10,000 households, 30% below the U.S. rate of 14.9. Spending per location is $595K, 10% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Spartanburg metro area would have about 135, against 150 on map listings. There is one business with payroll in the industry for every 2,514 households, against one for every 1,641 across the U.S. The official count rose 7.7% from 2019 to 2023, against +8.2% for the U.S.

How fast is the Spartanburg, SC metro area growing?

Population estimates put the Spartanburg metro area at 407,656 people in 2025, up 14.3% since 2020, faster than the U.S. (+3.1%). It has 143,283 households. The median household income in the Spartanburg metro area is $64,382 a year, 20% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spartanburg metro area scores 57 for gyms and studios (upper middle), #124 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Spartanburg metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Spartanburg metro area

Screening a site or an acquisition in the Spartanburg metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.