Metro area profile · South Carolina
Sumter, SC metro area market data
How the Sumter metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 105,067
- −0.3% since 2020
- Households
- 41,083
- Median household income
- $56,693
- Median home value
- $165,300
- Jobs located here
- 37,301
- Highest market score
- 76
- Insurance agencies, #55 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Sumter metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Sumter metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sumter metro area has an estimated 105,067 people and 41,083 households. Population estimates show the Sumter metro area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Sumter metro area is $56,693, 30% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Sumter metro area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Sumter metro area, insurance agencies (76), bakeries and dessert shops (64) and chiropractors (64) have the highest Groundwork market scores. For insurance agencies, that ranks #55 of 387 scored metro areas.
The Sumter metro area is made up of one county, Sumter County. Against the U.S., map listings per household run highest for pest control companies (93% above the U.S. rate) and lowest for bakeries and dessert shops (58% below the U.S. rate).
All 56 business types in the Sumter metro area
Highest Groundwork market score first. Each score compares the Sumter metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 76 | #55 of 387 | 48 | 11.7 | $2.1M | 165 | 22 |
| Bakeries and dessert shops | 64 | #78 of 387 | 17 | 4.1 | $7.9M | 190 | 12 |
| Chiropractors | 64 | #84 of 386 | 5 | 1.2 | $8.1M | 339 | 5 |
| Landscaping and lawn care | 64 | #113 of 385 | 14 | 3.4 | $3.8M | 131 | 24 |
| Coffee shops and cafes | 63 | #86 of 387 | 20 | 4.9 | $6.7M | 181 | 12 |
| Electricians | 61 | #94 of 383 | 6 | 1.5 | $17.2M | 143 | 16 |
| Restaurants and cafes | 60 | #126 of 387 | 310 | 75.5 | $433K | 117 | 134 |
| Pet businesses | 59 | #120 of 387 | 30 | 7.3 | $1M | 119 | 16 |
| Physical therapy | 58 | #137 of 386 | 13 | 3.2 | $3.1M | 130 | 5 |
| Veterinarians | 56 | #153 of 384 | 11 | 2.7 | $2.8M | 105 | 6 |
| Real estate agents and brokers | 55 | #130 of 387 | 75 | 18.3 | Index only | 137 | 18 |
| Property management | 55 | #135 of 374 | 8 | 1.9 | Index only | 126 | 7 |
| Doctors, dentists and clinics | 55 | #148 of 387 | 222 | 54.0 | $183K | 120 | 81 |
| Lawn, cleaning and pest control | 55 | #156 of 387 | 34 | 8.3 | $1.6M | 94 | 45 |
| Real estate | 54 | #143 of 387 | 99 | 24.1 | Index only | 130 | 33 |
| Roofing and gutters | 54 | #155 of 381 | 7 | 1.7 | $14.8M | 174 | 7 |
| Gyms | 53 | #156 of 387 | 17 | 4.1 | $1.4M | 105 | 7 |
| House cleaning | 53 | #156 of 375 | 9 | 2.2 | $6M | 93 | 10 |
| Home repair trades | 53 | #168 of 387 | 40 | 9.7 | $2.6M | 106 | 49 |
| Gyms, studios and classes | 50 | #186 of 387 | 33 | 8.0 | $707K | 107 | 16 |
| Sit-down restaurants | 48 | #209 of 387 | 186 | 45.3 | $721K | 109 | 49 |
| Primary care and pediatrics | 48 | #213 of 387 | 19 | 4.6 | $2.1M | 120 | 40 |
| Auto repair shops | 47 | #230 of 387 | 82 | 20.0 | $430K | 97 | 28 |
| Optometrists and eye care | 46 | #241 of 386 | 13 | 3.2 | $3.1M | 99 | 3 |
| Spas and skin care | 43 | #254 of 387 | 36 | 8.8 | $893K | 102 | 4 |
| Pet grooming and boarding | 43 | #255 of 386 | 10 | 2.4 | $3.1M | 123 | 10 |
| Pizza | 40 | #267 of 387 | 28 | 6.8 | $4.8M | 94 | 73 |
| Auto repair and car care | 40 | #274 of 387 | 153 | 37.2 | $231K | 86 | 43 |
| HVAC and plumbing | 37 | #294 of 387 | 27 | 6.6 | $3.8M | 80 | 26 |
| Pet stores | 36 | #293 of 382 | 7 | 1.7 | $4.5M | 99 | Under 3 |
| Dentists and orthodontists | 36 | #310 of 387 | 43 | 10.5 | $942K | 96 | 28 |
| Fast food and sandwich shops | 33 | #297 of 387 | 57 | 13.9 | $2.4M | 77 | 73 |
| Martial arts and dance studios | 32 | #340 of 387 | 13 | 3.2 | $1.8M | 89 | 9 |
| Mortgage brokers and lenders | 32 | #343 of 373 | 15 | 3.7 | Index only | 96 | 6 |
| Collision repair and body shops | 31 | #319 of 381 | 17 | 4.1 | $2.1M | 67 | 8 |
| Funeral homes | 30 | #311 of 377 | 12 | 2.9 | $510K | 75 | 7 |
| Clothing, shoes and laundry | 28 | #328 of 387 | 88 | 21.4 | $775K | 88 | 35 |
| Salons, barbers and spas | 28 | #369 of 387 | 190 | 46.2 | $169K | 80 | 32 |
| Clothing and shoe stores | 27 | #329 of 387 | 62 | 15.1 | $1.1M | 87 | 32 |
| Grocery stores | 25 | #345 of 387 | 29 | 7.1 | $7.8M | 84 | 15 |
| Hair salons | 25 | #377 of 387 | 95 | 23.1 | $339K | 79 | 20 |
| Nail salons | 24 | #369 of 387 | 28 | 6.8 | $1.1M | 69 | 6 |
| Gas stations | 23 | #353 of 387 | 71 | 17.3 | $1.6M | 69 | 60 |
| Dry cleaners | 22 | #259 of 272 | 8 | 1.9 | $8.5M | 54 | 3 |
| Laundromats | 22 | #336 of 364 | 6 | 1.5 | $11.4M | 91 | Under 3 |
| Child care and preschools | 22 | #365 of 387 | 18 | 4.4 | $829K | 83 | 33 |
| Pest control | 14 | #343 of 345 | 11 | 2.7 | $4.9M | 48 | 11 |
| Tire shops | 14 | #375 of 386 | 25 | 6.1 | $1.4M | 56 | 10 |
| Car washes and detailing | 14 | #379 of 387 | 21 | 5.1 | $1.7M | 67 | Under 3 |
| Grocery and convenience stores | 13 | #383 of 387 | 98 | 23.9 | $2.3M | 68 | 36 |
| Convenience stores | 12 | #382 of 387 | 48 | 11.7 | $4.7M | 60 | 21 |
| Barbershops | 9 | #384 of 387 | 30 | 7.3 | $1.1M | 57 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $8.8M | 64 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $7.8M | 192 | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $40.5M | Too few | Under 3 |
Household spending in the Sumter metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.3M | $858 | 90 |
| Gasoline and other fuels | $116.1M | $2,825 | 109 |
| Food away from home | $134.1M | $3,264 | 80 |
| Groceries | $227.1M | $5,527 | 87 |
| Personal care products and services | $32.2M | $783 | 78 |
| Child care and other personal services | $14.9M | $363 | 63 |
| Memberships, classes and admissions | $23.3M | $568 | 58 |
| Medical and dental services | $40.5M | $986 | 77 |
| Pets | $31.3M | $763 | 84 |
| Clothing, shoes and related services | $68.2M | $1,661 | 81 |
| Vehicle insurance | $99.2M | $2,415 | 123 |
| Home repairs, maintenance and insurance | $103.3M | $2,514 | 83 |
| Lawn care, cleaning and other household services | $53.6M | $1,305 | 92 |
| Rent and homeowner costs | $559.1M | $13,610 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sumter metro area
- Population, 2025 estimate
- 105,067−0.3% since 2020
- Households
- 41,083
- Median age
- 38.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 665 sq. mi.
- People per square mile
- 157
- Median household income
- $56,693
- Average household income
- $74,835
- Median home value
- $165,300
- Jobs located here
- 37,301
- Daytime population
- 101,774Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sumter metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sumter metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sumter metro area 1
- Sumter County, SC104,725 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Sumter, SC metro area growing?
Population estimates put the Sumter metro area at 105,067 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 41,083 households.
How much do households in the Sumter, SC metro area spend?
Households in the Sumter metro area spend about $559.1M a year on rent and homeowner costs, $227.1M on groceries and $134.1M on food away from home. Set against the U.S., households in the Sumter metro area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Sumter, SC metro area?
The highest Groundwork market scores in the Sumter metro area are for insurance agencies (76), bakeries and dessert shops (64) and chiropractors (64). The Sumter metro area ranks #55 of 387 scored metro areas for insurance agencies.
How does the Sumter, SC metro area compare with the U.S.?
The median household income in the Sumter metro area is $56,693 a year, 30% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,300, against $332,700 for the U.S. For its number of households, the Sumter metro area has the most map listings, relative to the U.S., for pest control companies (93% above the U.S. rate) and the fewest for bakeries and dessert shops (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Sumter metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sumter metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Sumter metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sumter metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.