Small-town market profile · South Carolina
Seneca, SC area market data
Population, household spending and competition for 56 business types in the Seneca area, each scored against other small-town markets.
- Population, 2025
- 83,775
- +6.3% since 2020
- Households
- 34,515
- Median household income
- $62,388
- +27.0% vs. 2015–2019, before inflation
- Median home value
- $237,100
- Jobs located here
- 24,938
- Highest market score
- 93
- House cleaning, #1 of 142 scored small-town markets
A site report maps the competitors on map listings around any address in the Seneca area by name and distance, and the households and spending within reach. Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 83,775 people live in the Seneca area, in 34,515 households. Population estimates put the population change in the Seneca area from 2020 to 2025 at +6.3%, faster than the U.S. (+3.1%). The median household income in the Seneca area is $62,388 a year, 23% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Seneca area spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in the Seneca area are for house cleaning businesses (93), funeral homes (91) and bakeries and dessert shops (87). The Seneca area ranks #1 of 142 scored small-town markets for house cleaning businesses.
The Seneca area is made up of one county, Oconee County. For its number of households, the Seneca area has the most map listings, relative to the U.S., for convenience stores (56% above the U.S. rate) and the fewest for bakeries and dessert shops (67% below the U.S. rate).
All 56 business types in the Seneca area
Highest Groundwork market score first. Each score compares the Seneca area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 93 | #1 of 142 | 5 | 1.4 | $9.6M | 150 | 5 |
| Funeral homes | 91 | #4 of 365 | 8 | 2.3 | $735K | 108 | Under 3 |
| Bakeries and dessert shops | 87 | #5 of 507 | 11 | 3.2 | $11M | 265 | 9 |
| Veterinarians | 86 | #7 of 398 | 7 | 2.0 | $4.1M | 150 | 8 |
| Fast food and sandwich shops | 86 | #10 of 537 | 29 | 8.4 | $4.2M | 136 | 44 |
| Insurance agencies | 86 | #28 of 537 | 32 | 9.3 | $2.9M | 234 | 30 |
| Optometrists and eye care | 85 | #5 of 400 | 5 | 1.4 | $7.2M | 230 | 3 |
| Pet stores | 85 | #9 of 220 | 6 | 1.7 | $4.8M | 105 | 3 |
| Restaurants and cafes | 85 | #12 of 538 | 234 | 67.8 | $516K | 139 | 116 |
| Coffee shops and cafes | 83 | #6 of 529 | 21 | 6.1 | $5.7M | 155 | 9 |
| Tire shops | 79 | #27 of 431 | 8 | 2.3 | $4.2M | 169 | 6 |
| Martial arts and dance studios | 78 | #12 of 378 | 7 | 2.0 | $3.2M | 159 | Under 3 |
| Pizza | 78 | #28 of 520 | 24 | 7.0 | $5M | 99 | 44 |
| Electricians | 77 | #8 of 295 | 7 | 2.0 | $13.3M | 111 | 21 |
| Child care and preschools | 77 | #34 of 454 | 15 | 4.3 | $938K | 94 | 11 |
| Clothing, shoes and laundry | 77 | #44 of 536 | 40 | 11.6 | $1.5M | 173 | 12 |
| Auto repair shops | 76 | #36 of 538 | 65 | 18.8 | $521K | 117 | 29 |
| Gas stations | 75 | #52 of 536 | 55 | 15.9 | $2M | 84 | 40 |
| Clothing and shoe stores | 75 | #62 of 536 | 31 | 9.0 | $2M | 155 | 12 |
| Property management | 74 | #12 of 180 | 7 | 2.0 | Index only | 127 | 8 |
| Auto repair and car care | 74 | #52 of 538 | 115 | 33.3 | $294K | 110 | 46 |
| Car washes and detailing | 74 | #55 of 441 | 12 | 3.5 | $2.8M | 112 | 5 |
| HVAC and plumbing | 72 | #43 of 476 | 18 | 5.2 | $5.2M | 108 | 28 |
| Pest control | 71 | #12 of 85 | 7 | 2.0 | $6.8M | 67 | 6 |
| Spas and skin care | 70 | #62 of 504 | 21 | 6.1 | $1.4M | 157 | 4 |
| Sit-down restaurants | 70 | #73 of 538 | 142 | 41.1 | $850K | 128 | 62 |
| Pet businesses | 69 | #62 of 527 | 33 | 9.6 | $864K | 98 | 21 |
| Grocery stores | 68 | #89 of 506 | 21 | 6.1 | $9.4M | 102 | 13 |
| Home repair trades | 67 | #78 of 526 | 37 | 10.7 | $2.5M | 103 | 57 |
| Gyms, studios and classes | 67 | #82 of 535 | 34 | 9.9 | $661K | 100 | 7 |
| Primary care and pediatrics | 66 | #111 of 458 | 21 | 6.1 | $1.7M | 96 | 19 |
| Yoga, Pilates and fitness studios | 65 | #17 of 112 | 7 | 2.0 | $3.2M | 79 | 7 |
| Roofing and gutters | 64 | #64 of 288 | 12 | 3.5 | $7.7M | 92 | 8 |
| Gyms | 63 | #116 of 506 | 20 | 5.8 | $1.1M | 86 | 7 |
| Pet grooming and boarding | 62 | #100 of 387 | 14 | 4.1 | $2M | 80 | 10 |
| Barbershops | 59 | #136 of 377 | 14 | 4.1 | $2.1M | 109 | Under 3 |
| Nail salons | 59 | #137 of 387 | 15 | 4.3 | $1.9M | 115 | Under 3 |
| Hair salons | 59 | #161 of 538 | 57 | 16.5 | $505K | 117 | 20 |
| Salons, barbers and spas | 57 | #180 of 538 | 110 | 31.9 | $262K | 123 | 26 |
| Grocery and convenience stores | 56 | #231 of 538 | 77 | 22.3 | $2.6M | 76 | 26 |
| Physical therapy | 55 | #175 of 400 | 14 | 4.1 | $2.6M | 107 | 13 |
| Doctors, dentists and clinics | 55 | #225 of 538 | 223 | 64.6 | $162K | 106 | 71 |
| Chiropractors | 49 | #224 of 426 | 19 | 5.5 | $1.9M | 79 | 10 |
| Lawn, cleaning and pest control | 49 | #247 of 481 | 38 | 11.0 | $1.3M | 75 | 65 |
| Convenience stores | 49 | #295 of 529 | 43 | 12.5 | $4.6M | 59 | 13 |
| Landscaping and lawn care | 48 | #208 of 399 | 26 | 7.5 | $1.8M | 63 | 54 |
| Dentists and orthodontists | 47 | #289 of 526 | 37 | 10.7 | $975K | 99 | 22 |
| Real estate | 41 | #380 of 536 | 104 | 30.1 | Index only | 110 | 89 |
| Real estate agents and brokers | 39 | #405 of 533 | 93 | 26.9 | Index only | 97 | 60 |
| Laundromats | Not scored | Not scored | 4 | 1.2 | $15.3M | 122 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $8.5M | 62 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 0.9 | $11.3M | 366 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.9 | Index only | 422 | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Seneca area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.9M | $981 | 102 |
| Gasoline and other fuels | $109.8M | $3,180 | 123 |
| Food away from home | $120.7M | $3,497 | 86 |
| Groceries | $198.3M | $5,746 | 91 |
| Personal care products and services | $28.8M | $835 | 83 |
| Child care and other personal services | $14.1M | $408 | 70 |
| Memberships, classes and admissions | $22.5M | $651 | 66 |
| Medical and dental services | $36.1M | $1,045 | 81 |
| Pets | $28.5M | $826 | 91 |
| Clothing, shoes and related services | $61.1M | $1,769 | 86 |
| Vehicle insurance | $93.8M | $2,719 | 139 |
| Home repairs, maintenance and insurance | $92.9M | $2,691 | 89 |
| Lawn care, cleaning and other household services | $47.9M | $1,387 | 98 |
| Rent and homeowner costs | $494.2M | $14,320 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Seneca area
- Population, 2025 estimate
- 83,775+6.3% since 2020
- Households
- 34,515
- Median age
- 45.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 627 sq. mi.
- People per square mile
- 128
- Median household income
- $62,388+27.0% vs. 2015–2019, before inflation
- Average household income
- $91,233
- Median home value
- $237,100
- Jobs located here
- 24,938
- Daytime population
- 73,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seneca area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Seneca area 1
- Oconee County, SC80,469 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Seneca, SC area growing?
Population estimates put the Seneca area at 83,775 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 34,515 households. Against the 2015–2019 survey, median household income rose 27.0%, before inflation.
How much do households in the Seneca, SC area spend?
Households in the Seneca area spend about $494.2M a year on rent and homeowner costs, $198.3M on groceries and $120.7M on food away from home. Relative to the U.S., household spending in the Seneca area runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in the Seneca, SC area?
Of the business types scored in the Seneca area, house cleaning businesses (93), funeral homes (91) and bakeries and dessert shops (87) have the highest Groundwork market scores. For house cleaning businesses, that ranks #1 of 142 scored small-town markets.
How does the Seneca, SC area compare with the U.S.?
Median household income in the Seneca area is $62,388, 23% below the U.S. median of $80,734. The population rose 6.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (56% above the U.S. rate) and lowest for bakeries and dessert shops (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Seneca area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seneca area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Seneca area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seneca area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.