Small-town market profile · South Carolina
Orangeburg, SC area market data
Population, household spending and competition for 56 business types in the Orangeburg area, each scored against other small-town markets.
- Population, 2025
- 83,177
- −0.9% since 2020
- Households
- 33,077
- Median household income
- $45,675
- +20.3% vs. 2015–2019, before inflation
- Median home value
- $115,800
- Jobs located here
- 28,236
- Highest market score
- 66
- Bakeries and dessert shops, #78 of 507 scored small-town markets
A site report maps the competitors on map listings around any address in the Orangeburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Orangeburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 83,177 people live in the Orangeburg area, in 33,077 households. Between 2020 and 2025, the population of the Orangeburg area declined 0.9%, against +3.1% for the U.S. The median household income in the Orangeburg area is $45,675 a year, 43% below the U.S. median of $80,734. That rose 20.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Orangeburg area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
The highest Groundwork market scores in the Orangeburg area are for bakeries and dessert shops (66), veterinarians (66) and HVAC and plumbing companies (65). The Orangeburg area ranks #78 of 507 scored small-town markets for bakeries and dessert shops.
The Orangeburg area is made up of one county, Orangeburg County. For its number of households, the Orangeburg area has the most map listings, relative to the U.S., for funeral homes (3.8 times the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in the Orangeburg area
Highest Groundwork market score first. Each score compares the Orangeburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 66 | #78 of 507 | 8 | 2.4 | $12.3M | 297 | 5 |
| Veterinarians | 66 | #85 of 398 | 6 | 1.8 | $3.8M | 140 | 5 |
| HVAC and plumbing | 65 | #83 of 476 | 9 | 2.7 | $8.4M | 177 | 9 |
| Home repair trades | 65 | #90 of 526 | 13 | 3.9 | $5.8M | 240 | 24 |
| Landscaping and lawn care | 64 | #97 of 399 | 12 | 3.6 | $3.3M | 113 | 12 |
| Insurance agencies | 64 | #145 of 537 | 44 | 13.3 | $1.8M | 141 | 25 |
| Coffee shops and cafes | 61 | #145 of 529 | 18 | 5.4 | $5.5M | 148 | 5 |
| Chiropractors | 60 | #133 of 426 | 9 | 2.7 | $3.4M | 140 | 4 |
| Lawn, cleaning and pest control | 59 | #153 of 481 | 22 | 6.7 | $1.8M | 108 | 23 |
| Real estate agents and brokers | 58 | #152 of 533 | 30 | 9.1 | Index only | 257 | 11 |
| Pet grooming and boarding | 57 | #143 of 387 | 11 | 3.3 | $2.1M | 82 | 3 |
| Real estate | 57 | #161 of 536 | 43 | 13.0 | Index only | 226 | 19 |
| House cleaning | 56 | #52 of 142 | 7 | 2.1 | $5.7M | 89 | 8 |
| Gyms | 52 | #234 of 506 | 14 | 4.2 | $1.1M | 88 | 4 |
| Pet stores | 51 | #104 of 220 | 7 | 2.1 | $3.3M | 72 | 3 |
| Gyms, studios and classes | 51 | #269 of 535 | 25 | 7.6 | $641K | 97 | 4 |
| Pet businesses | 50 | #276 of 527 | 31 | 9.4 | $739K | 84 | 11 |
| Collision repair and body shops | 49 | #197 of 387 | 10 | 3.0 | $2.7M | 89 | 6 |
| Laundromats | 48 | #76 of 150 | 5 | 1.5 | $10.2M | 82 | Under 3 |
| Optometrists and eye care | 48 | #220 of 400 | 7 | 2.1 | $4.3M | 138 | Under 3 |
| Physical therapy | 47 | #225 of 400 | 12 | 3.6 | $2.5M | 105 | 6 |
| Mortgage brokers and lenders | 43 | #117 of 177 | 7 | 2.1 | Index only | 154 | Under 3 |
| Doctors, dentists and clinics | 39 | #375 of 538 | 189 | 57.1 | $160K | 105 | 59 |
| Auto repair shops | 37 | #402 of 538 | 77 | 23.3 | $355K | 80 | 29 |
| Nail salons | 33 | #312 of 387 | 19 | 5.7 | $1.2M | 74 | 4 |
| Hair salons | 33 | #457 of 538 | 73 | 22.1 | $324K | 75 | 8 |
| Auto repair and car care | 32 | #441 of 538 | 136 | 41.1 | $201K | 75 | 47 |
| Dentists and orthodontists | 31 | #442 of 526 | 28 | 8.5 | $1.1M | 110 | 22 |
| Primary care and pediatrics | 30 | #375 of 458 | 28 | 8.5 | $1.1M | 61 | 27 |
| Spas and skin care | 30 | #443 of 504 | 22 | 6.7 | $1.1M | 123 | Under 3 |
| Funeral homes | 29 | #318 of 365 | 26 | 7.9 | $201K | 30 | 9 |
| Clothing and shoe stores | 29 | #450 of 536 | 55 | 16.6 | $928K | 73 | 18 |
| Car washes and detailing | 28 | #387 of 441 | 14 | 4.2 | $2M | 78 | Under 3 |
| Salons, barbers and spas | 28 | #498 of 538 | 145 | 43.8 | $163K | 77 | 13 |
| Clothing, shoes and laundry | 27 | #463 of 536 | 74 | 22.4 | $690K | 78 | 22 |
| Pizza | 26 | #477 of 520 | 27 | 8.2 | $3.6M | 72 | 74 |
| Restaurants and cafes | 24 | #489 of 538 | 328 | 99.2 | $300K | 81 | 142 |
| Tire shops | 22 | #388 of 431 | 20 | 6.0 | $1.4M | 55 | 9 |
| Child care and preschools | 22 | #417 of 454 | 19 | 5.7 | $557K | 56 | 25 |
| Sit-down restaurants | 22 | #517 of 538 | 202 | 61.1 | $487K | 73 | 59 |
| Martial arts and dance studios | 21 | #357 of 378 | 11 | 3.3 | $1.5M | 72 | Under 3 |
| Grocery stores | 19 | #475 of 506 | 31 | 9.4 | $5.6M | 60 | 18 |
| Gas stations | 17 | #517 of 536 | 82 | 24.8 | $1.1M | 47 | 81 |
| Convenience stores | 16 | #502 of 529 | 66 | 20.0 | $2.6M | 33 | 13 |
| Grocery and convenience stores | 14 | #519 of 538 | 108 | 32.7 | $1.6M | 47 | 31 |
| Fast food and sandwich shops | 11 | #526 of 537 | 72 | 21.8 | $1.4M | 45 | 74 |
| Barbershops | 9 | #365 of 377 | 29 | 8.8 | $815K | 43 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.2 | Index only | 189 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $17M | 109 | 4 |
| Pest control | Not scored | Not scored | 3 | 0.9 | $13.3M | 130 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.9 | $25.3M | 299 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $13.7M | Too few | 4 |
| Electricians | Not scored | Not scored | 1 | 0.3 | $75.8M | Too few | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Orangeburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.3M | $826 | 86 |
| Gasoline and other fuels | $91.7M | $2,771 | 107 |
| Food away from home | $98.3M | $2,973 | 73 |
| Groceries | $172.5M | $5,215 | 83 |
| Personal care products and services | $23.6M | $715 | 71 |
| Child care and other personal services | $10.6M | $320 | 55 |
| Memberships, classes and admissions | $16M | $484 | 49 |
| Medical and dental services | $30.2M | $912 | 71 |
| Pets | $22.9M | $692 | 76 |
| Clothing, shoes and related services | $51M | $1,543 | 75 |
| Vehicle insurance | $78M | $2,359 | 121 |
| Home repairs, maintenance and insurance | $75.8M | $2,291 | 76 |
| Lawn care, cleaning and other household services | $39.8M | $1,204 | 85 |
| Rent and homeowner costs | $420.7M | $12,719 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Orangeburg area
- Population, 2025 estimate
- 83,177−0.9% since 2020
- Households
- 33,077
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,106 sq. mi.
- People per square mile
- 75
- Median household income
- $45,675+20.3% vs. 2015–2019, before inflation
- Average household income
- $64,628
- Median home value
- $115,800
- Jobs located here
- 28,236
- Daytime population
- 72,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Orangeburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Orangeburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Orangeburg area 1
- Orangeburg County, SC83,253 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Orangeburg, SC area growing?
Population estimates put the Orangeburg area at 83,177 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 33,077 households. Against the 2015–2019 survey, median household income rose 20.3%, before inflation.
How much do households in the Orangeburg, SC area spend?
Households in the Orangeburg area spend about $420.7M a year on rent and homeowner costs, $172.5M on groceries and $98.3M on food away from home. Relative to the U.S., household spending in the Orangeburg area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Which business types have the highest market scores in the Orangeburg, SC area?
Of the business types scored in the Orangeburg area, bakeries and dessert shops (66), veterinarians (66) and HVAC and plumbing companies (65) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #78 of 507 scored small-town markets.
How does the Orangeburg, SC area compare with the U.S.?
Median household income in the Orangeburg area is $45,675, 43% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $115,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.8 times the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Orangeburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Orangeburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Orangeburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Orangeburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.