Metro area profile · South Carolina
Greenville-Anderson-Greer, SC metro area market data
Population, household spending and competition for 56 business types in the Greenville-Anderson-Greer metro area, each scored against other metro areas.
- Population, 2025
- 1,014,101
- +9.0% since 2020
- Households
- 383,842
- Median household income
- $71,240
- +29.8% vs. 2015–2019, before inflation
- Median home value
- $264,600
- Jobs located here
- 442,869
- Highest market score
- 75
- House cleaning, #30 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Greenville-Anderson-Greer metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Greenville-Anderson-Greer metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,014,101 people live in the Greenville-Anderson-Greer metro area, in 383,842 households. Population estimates put the population change in the Greenville-Anderson-Greer metro area from 2020 to 2025 at +9.0%, faster than the U.S. (+3.1%). The median household income in the Greenville-Anderson-Greer metro area is $71,240 a year, 12% below the U.S. median of $80,734. That rose 29.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Greenville-Anderson-Greer metro area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
The highest Groundwork market scores in the Greenville-Anderson-Greer metro area are for house cleaning businesses (75), laundromats (75) and electricians (74). The Greenville-Anderson-Greer metro area ranks #30 of 375 scored metro areas for house cleaning businesses.
The Greenville-Anderson-Greer metro area takes in 4 counties: Greenville County, Anderson County, Pickens County and Laurens County. For its number of households, the Greenville-Anderson-Greer metro area has the most map listings, relative to the U.S., for pest control companies (64% above the U.S. rate) and the fewest for child care centers and preschools (33% below the U.S. rate).
All 56 business types in the Greenville-Anderson-Greer metro area
Highest Groundwork market score first. Each score compares the Greenville-Anderson-Greer metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 75 | #30 of 375 | 69 | 1.8 | $8.1M | 126 | 201 |
| Laundromats | 75 | #40 of 364 | 41 | 1.1 | $17.3M | 139 | 16 |
| Electricians | 74 | #23 of 383 | 79 | 2.1 | $13.8M | 115 | 198 |
| Child care and preschools | 74 | #35 of 387 | 149 | 3.9 | $1.1M | 114 | 163 |
| Bakeries and dessert shops | 71 | #32 of 387 | 290 | 7.6 | $4.9M | 118 | 185 |
| Insurance agencies | 70 | #78 of 387 | 581 | 15.1 | $1.7M | 134 | 417 |
| Gas stations | 68 | #77 of 387 | 372 | 9.7 | $3.1M | 129 | 419 |
| Roofing and gutters | 64 | #84 of 381 | 147 | 3.8 | $7.4M | 87 | 61 |
| Funeral homes | 64 | #103 of 377 | 66 | 1.7 | $782K | 115 | 36 |
| Landscaping and lawn care | 64 | #117 of 385 | 239 | 6.2 | $2.3M | 80 | 336 |
| Home inspectors | 63 | #53 of 243 | 19 | 0.5 | Index only | 115 | 24 |
| Home repair trades | 63 | #93 of 387 | 489 | 12.7 | $2.2M | 91 | 581 |
| Urgent care and walk-in clinics | 61 | #56 of 197 | 18 | 0.5 | $23.4M | 95 | 21 |
| Coffee shops and cafes | 61 | #107 of 387 | 378 | 9.8 | $3.8M | 101 | 167 |
| Lawn, cleaning and pest control | 61 | #115 of 387 | 395 | 10.3 | $1.4M | 84 | 603 |
| Pet stores | 61 | #117 of 382 | 82 | 2.1 | $4.1M | 91 | 26 |
| Clothing, shoes and laundry | 59 | #134 of 387 | 760 | 19.8 | $936K | 106 | 325 |
| Collision repair and body shops | 59 | #143 of 381 | 113 | 2.9 | $3.2M | 103 | 84 |
| Veterinarians | 58 | #138 of 384 | 138 | 3.6 | $2.4M | 90 | 100 |
| HVAC and plumbing | 56 | #144 of 387 | 263 | 6.9 | $4.1M | 87 | 322 |
| Auto repair shops | 56 | #152 of 387 | 898 | 23.4 | $398K | 90 | 331 |
| Grocery and convenience stores | 56 | #162 of 387 | 692 | 18.0 | $3.3M | 97 | 250 |
| Clothing and shoe stores | 56 | #169 of 387 | 568 | 14.8 | $1.3M | 99 | 276 |
| Pet businesses | 55 | #161 of 387 | 457 | 11.9 | $737K | 84 | 208 |
| Grocery stores | 55 | #167 of 387 | 236 | 6.1 | $9.7M | 104 | 153 |
| Auto repair and car care | 54 | #174 of 387 | 1,467 | 38.2 | $244K | 91 | 527 |
| Convenience stores | 54 | #176 of 387 | 337 | 8.8 | $6.8M | 86 | 97 |
| Optometrists and eye care | 53 | #174 of 386 | 149 | 3.9 | $2.8M | 90 | 49 |
| Nail salons | 52 | #175 of 387 | 212 | 5.5 | $1.6M | 95 | 55 |
| Pet grooming and boarding | 52 | #183 of 386 | 169 | 4.4 | $2M | 78 | 82 |
| Dry cleaners | 51 | #149 of 272 | 47 | 1.2 | $15.1M | 97 | 33 |
| Oil change and quick lube | 50 | #154 of 290 | 36 | 0.9 | $9.9M | 72 | 30 |
| Car washes and detailing | 50 | #192 of 387 | 169 | 4.4 | $2.1M | 84 | 64 |
| Primary care and pediatrics | 49 | #209 of 387 | 342 | 8.9 | $1.2M | 69 | 399 |
| Property management | 48 | #210 of 374 | 144 | 3.8 | Index only | 72 | 167 |
| Yoga, Pilates and fitness studios | 47 | #192 of 347 | 70 | 1.8 | $3.9M | 96 | 120 |
| Pest control | 46 | #204 of 345 | 87 | 2.3 | $6.4M | 63 | 66 |
| Pizza | 46 | #229 of 387 | 312 | 8.1 | $4.5M | 89 | 836 |
| Restaurants and cafes | 45 | #222 of 387 | 4,018 | 104.7 | $353K | 95 | 1,840 |
| Fast food and sandwich shops | 45 | #230 of 387 | 569 | 14.8 | $2.5M | 82 | 836 |
| Spas and skin care | 45 | #238 of 387 | 460 | 12.0 | $734K | 84 | 72 |
| Doctors, dentists and clinics | 43 | #258 of 387 | 3,826 | 99.7 | $110K | 72 | 1,123 |
| Barbershops | 43 | #264 of 387 | 262 | 6.8 | $1.3M | 68 | 20 |
| Physical therapy | 42 | #252 of 386 | 223 | 5.8 | $1.9M | 79 | 158 |
| Tire shops | 42 | #255 of 386 | 204 | 5.3 | $1.8M | 70 | 70 |
| Martial arts and dance studios | 42 | #271 of 387 | 189 | 4.9 | $1.4M | 71 | 83 |
| Salons, barbers and spas | 42 | #282 of 387 | 2,007 | 52.3 | $168K | 79 | 361 |
| Gyms | 40 | #284 of 387 | 303 | 7.9 | $899K | 69 | 120 |
| Gyms, studios and classes | 40 | #292 of 387 | 562 | 14.6 | $485K | 73 | 203 |
| Hair salons | 40 | #301 of 387 | 1,032 | 26.9 | $327K | 76 | 201 |
| Sit-down restaurants | 39 | #283 of 387 | 2,321 | 60.5 | $611K | 92 | 816 |
| Real estate agents and brokers | 39 | #294 of 387 | 1,260 | 32.8 | Index only | 83 | 601 |
| Mortgage brokers and lenders | 38 | #284 of 373 | 203 | 5.3 | Index only | 72 | 89 |
| Real estate | 38 | #302 of 387 | 1,626 | 42.4 | Index only | 81 | 1,058 |
| Dentists and orthodontists | 37 | #305 of 387 | 500 | 13.0 | $842K | 86 | 353 |
| Chiropractors | 34 | #329 of 386 | 268 | 7.0 | $1.6M | 66 | 143 |
Household spending in the Greenville-Anderson-Greer metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $357.6M | $932 | 97 |
| Gasoline and other fuels | $1.1B | $2,990 | 115 |
| Food away from home | $1.4B | $3,697 | 91 |
| Groceries | $2.3B | $5,950 | 94 |
| Personal care products and services | $337.7M | $880 | 88 |
| Child care and other personal services | $169.5M | $442 | 76 |
| Memberships, classes and admissions | $272.5M | $710 | 72 |
| Medical and dental services | $420.8M | $1,096 | 85 |
| Pets | $336.9M | $878 | 97 |
| Clothing, shoes and related services | $711.2M | $1,853 | 90 |
| Vehicle insurance | $981.1M | $2,556 | 131 |
| Home repairs, maintenance and insurance | $1.1B | $2,830 | 94 |
| Lawn care, cleaning and other household services | $558.1M | $1,454 | 103 |
| Rent and homeowner costs | $5.7B | $14,904 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greenville-Anderson-Greer metro area
- Population, 2025 estimate
- 1,014,101+9.0% since 2020
- Households
- 383,842
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,710 sq. mi.
- People per square mile
- 355
- Median household income
- $71,240+29.8% vs. 2015–2019, before inflation
- Average household income
- $97,317
- Median home value
- $264,600
- Jobs located here
- 442,869
- Daytime population
- 979,975Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville-Anderson-Greer metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greenville-Anderson-Greer metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greenville-Anderson-Greer metro area 4
- Greenville County, SC548,166 people
- Anderson County, SC210,478 people
- Pickens County, SC134,629 people
- Laurens County, SC68,666 people
Other markets based in South Carolina 12
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Greenville-Anderson-Greer, SC metro area growing?
Population estimates put the Greenville-Anderson-Greer metro area at 1,014,101 people in 2025, up 9.0% since 2020, faster than the U.S. (+3.1%). It has 383,842 households. Against the 2015–2019 survey, median household income rose 29.8%, before inflation.
How much do households in the Greenville-Anderson-Greer, SC metro area spend?
Households in the Greenville-Anderson-Greer metro area spend about $5.7B a year on rent and homeowner costs, $2.3B on groceries and $1.4B on food away from home. Relative to the U.S., household spending in the Greenville-Anderson-Greer metro area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Which business types have the highest market scores in the Greenville-Anderson-Greer, SC metro area?
Of the business types scored in the Greenville-Anderson-Greer metro area, house cleaning businesses (75), laundromats (75) and electricians (74) have the highest Groundwork market scores. For house cleaning businesses, that ranks #30 of 375 scored metro areas.
How does the Greenville-Anderson-Greer, SC metro area compare with the U.S.?
Median household income in the Greenville-Anderson-Greer metro area is $71,240, 12% below the U.S. median of $80,734. The population rose 9.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $264,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (64% above the U.S. rate) and lowest for child care centers and preschools (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Greenville-Anderson-Greer metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville-Anderson-Greer metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Greenville-Anderson-Greer metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville-Anderson-Greer metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.