Small-town market profile · South Carolina
Greenwood, SC area market data
How the Greenwood area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 95,215
- +1.7% since 2020
- Households
- 37,646
- Median household income
- $52,860
- Median home value
- $180,100
- Jobs located here
- 34,735
- Highest market score
- 79
- Landscaping and lawn care, #20 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Greenwood area by name and distance, and the households and spending within reach. Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greenwood area has an estimated 95,215 people and 37,646 households. Between 2020 and 2025, the population of the Greenwood area grew 1.7%, slower than the U.S. (+3.1%). Median household income in the Greenwood area is $52,860, 35% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Greenwood area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in the Greenwood area, landscaping and lawn care companies (79), house cleaning businesses (77) and pet stores (75) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #20 of 399 scored small-town markets.
The Greenwood area takes in 2 counties: Greenwood County and Abbeville County. Against the U.S., map listings per household run highest for funeral homes (52% above the U.S. rate) and lowest for physical therapy clinics (50% below the U.S. rate).
All 56 business types in the Greenwood area
Highest Groundwork market score first. Each score compares the Greenwood area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 79 | #20 of 399 | 7 | 1.9 | $6.9M | 237 | 24 |
| House cleaning | 77 | #10 of 142 | 6 | 1.6 | $8.1M | 127 | 11 |
| Pet stores | 75 | #21 of 220 | 5 | 1.3 | $5.6M | 125 | 3 |
| Insurance agencies | 74 | #76 of 537 | 49 | 13.0 | $1.9M | 149 | 28 |
| Lawn, cleaning and pest control | 71 | #58 of 481 | 19 | 5.0 | $2.6M | 152 | 44 |
| Physical therapy | 70 | #56 of 400 | 10 | 2.7 | $3.7M | 152 | 5 |
| Electricians | 67 | #40 of 295 | 8 | 2.1 | $11.7M | 98 | 17 |
| Laundromats | 66 | #35 of 150 | 5 | 1.3 | $12.3M | 99 | Under 3 |
| Funeral homes | 66 | #88 of 365 | 12 | 3.2 | $503K | 74 | 9 |
| Optometrists and eye care | 65 | #84 of 400 | 10 | 2.7 | $3.7M | 117 | 5 |
| Car washes and detailing | 65 | #107 of 441 | 12 | 3.2 | $2.7M | 107 | 4 |
| Pet grooming and boarding | 64 | #87 of 387 | 12 | 3.2 | $2.3M | 92 | 7 |
| Veterinarians | 64 | #100 of 398 | 14 | 3.7 | $2M | 74 | 6 |
| Coffee shops and cafes | 62 | #137 of 529 | 28 | 7.4 | $4.3M | 116 | 9 |
| Property management | 61 | #47 of 180 | 8 | 2.1 | Index only | 114 | 8 |
| HVAC and plumbing | 61 | #130 of 476 | 21 | 5.6 | $4.5M | 94 | 23 |
| Bakeries and dessert shops | 61 | #137 of 507 | 26 | 6.9 | $4.6M | 112 | 9 |
| Auto repair shops | 60 | #170 of 538 | 73 | 19.4 | $441K | 99 | 27 |
| Chiropractors | 59 | #144 of 426 | 14 | 3.7 | $2.6M | 109 | 8 |
| Pest control | 58 | #33 of 85 | 6 | 1.6 | $8.1M | 79 | 9 |
| Collision repair and body shops | 58 | #127 of 387 | 11 | 2.9 | $2.9M | 95 | 8 |
| Child care and preschools | 57 | #173 of 454 | 15 | 4.0 | $860K | 86 | 17 |
| Gyms | 55 | #198 of 506 | 17 | 4.5 | $1.2M | 93 | 8 |
| Auto repair and car care | 55 | #222 of 538 | 135 | 35.9 | $239K | 89 | 43 |
| Pet businesses | 54 | #223 of 527 | 43 | 11.4 | $656K | 75 | 16 |
| Primary care and pediatrics | 53 | #216 of 458 | 22 | 5.8 | $1.7M | 93 | 27 |
| Home repair trades | 52 | #245 of 526 | 45 | 12.0 | $2.1M | 86 | 49 |
| Gas stations | 52 | #247 of 536 | 53 | 14.1 | $2M | 84 | 58 |
| Doctors, dentists and clinics | 52 | #255 of 538 | 213 | 56.6 | $172K | 113 | 71 |
| Restaurants and cafes | 51 | #252 of 538 | 329 | 87.4 | $365K | 98 | 149 |
| Spas and skin care | 50 | #251 of 504 | 29 | 7.7 | $998K | 114 | 5 |
| Real estate agents and brokers | 49 | #278 of 533 | 70 | 18.6 | Index only | 133 | 17 |
| Gyms, studios and classes | 48 | #309 of 535 | 33 | 8.8 | $627K | 95 | 12 |
| Mortgage brokers and lenders | 47 | #99 of 177 | 10 | 2.7 | Index only | 130 | 8 |
| Sit-down restaurants | 46 | #315 of 538 | 183 | 48.6 | $657K | 99 | 64 |
| Hair salons | 46 | #317 of 538 | 90 | 23.9 | $322K | 75 | 6 |
| Martial arts and dance studios | 45 | #230 of 378 | 15 | 4.0 | $1.4M | 68 | 4 |
| Tire shops | 45 | #254 of 431 | 18 | 4.8 | $1.8M | 72 | 7 |
| Dentists and orthodontists | 45 | #305 of 526 | 30 | 8.0 | $1.2M | 124 | 26 |
| Real estate | 44 | #337 of 536 | 90 | 23.9 | Index only | 130 | 38 |
| Barbershops | 41 | #246 of 377 | 16 | 4.3 | $1.8M | 96 | Under 3 |
| Clothing and shoe stores | 40 | #356 of 536 | 57 | 15.1 | $1.1M | 85 | 28 |
| Pizza | 40 | #356 of 520 | 33 | 8.8 | $3.6M | 72 | 74 |
| Clothing, shoes and laundry | 40 | #362 of 536 | 77 | 20.5 | $801K | 91 | 32 |
| Convenience stores | 40 | #374 of 529 | 44 | 11.7 | $4.7M | 59 | 13 |
| Salons, barbers and spas | 40 | #393 of 538 | 160 | 42.5 | $181K | 85 | 18 |
| Roofing and gutters | 38 | #207 of 288 | 16 | 4.3 | $5.9M | 69 | 9 |
| Nail salons | 38 | #277 of 387 | 23 | 6.1 | $1.3M | 75 | 6 |
| Fast food and sandwich shops | 34 | #418 of 537 | 59 | 15.7 | $2M | 67 | 74 |
| Grocery and convenience stores | 33 | #432 of 538 | 97 | 25.8 | $2.1M | 63 | 35 |
| Grocery stores | 29 | #433 of 506 | 37 | 9.8 | $5.6M | 60 | 22 |
| Oil change and quick lube | Not scored | Not scored | 6 | 1.6 | $5.4M | 39 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $20.5M | 131 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $18.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $20.7M | Too few | 8 |
Household spending in the Greenwood area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.2M | $856 | 89 |
| Gasoline and other fuels | $106.5M | $2,828 | 109 |
| Food away from home | $120.1M | $3,191 | 78 |
| Groceries | $205.6M | $5,461 | 86 |
| Personal care products and services | $28.9M | $769 | 77 |
| Child care and other personal services | $12.9M | $343 | 59 |
| Memberships, classes and admissions | $20.7M | $549 | 56 |
| Medical and dental services | $36.5M | $971 | 75 |
| Pets | $28.2M | $749 | 82 |
| Clothing, shoes and related services | $61.6M | $1,637 | 80 |
| Vehicle insurance | $91.4M | $2,429 | 124 |
| Home repairs, maintenance and insurance | $93.9M | $2,494 | 83 |
| Lawn care, cleaning and other household services | $48.6M | $1,291 | 91 |
| Rent and homeowner costs | $506.3M | $13,449 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greenwood area
- Population, 2025 estimate
- 95,215+1.7% since 2020
- Households
- 37,646
- Median age
- 41.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 947 sq. mi.
- People per square mile
- 99
- Median household income
- $52,860
- Average household income
- $75,646
- Median home value
- $180,100
- Jobs located here
- 34,735
- Daytime population
- 87,805Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greenwood area 2
- Greenwood County, SC69,489 people
- Abbeville County, SC24,420 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Greenwood, SC area growing?
Population estimates put the Greenwood area at 95,215 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 37,646 households.
How much do households in the Greenwood, SC area spend?
Households in the Greenwood area spend about $506.3M a year on rent and homeowner costs, $205.6M on groceries and $120.1M on food away from home. Set against the U.S., households in the Greenwood area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in the Greenwood, SC area?
The highest Groundwork market scores in the Greenwood area are for landscaping and lawn care companies (79), house cleaning businesses (77) and pet stores (75). The Greenwood area ranks #20 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Greenwood, SC area compare with the U.S.?
The median household income in the Greenwood area is $52,860 a year, 35% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,100, against $332,700 for the U.S. For its number of households, the Greenwood area has the most map listings, relative to the U.S., for funeral homes (52% above the U.S. rate) and the fewest for physical therapy clinics (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Greenwood area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenwood area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Greenwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.