Metro area profile · South Carolina
Myrtle Beach-Conway-North Myrtle Beach, SC metro area market data
How the Myrtle Beach-Conway-North Myrtle Beach metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 427,551
- +20.9% since 2020
- Households
- 158,779
- Median household income
- $66,880
- Median home value
- $287,700
- Jobs located here
- 142,324
- Highest market score
- 85
- Funeral homes, #19 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Myrtle Beach-Conway-North Myrtle Beach metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Myrtle Beach-Conway-North Myrtle Beach metro area has an estimated 427,551 people and 158,779 households. Population estimates put the population change in the Myrtle Beach-Conway-North Myrtle Beach metro area from 2020 to 2025 at +20.9%, faster than the U.S. (+3.1%). Median household income in the Myrtle Beach-Conway-North Myrtle Beach metro area is $66,880, 17% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Myrtle Beach-Conway-North Myrtle Beach metro area runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Of the business types scored in the Myrtle Beach-Conway-North Myrtle Beach metro area, funeral homes (85), insurance agencies (79) and veterinarians (73) have the highest Groundwork market scores. For funeral homes, that ranks #19 of 377 scored metro areas.
The Myrtle Beach-Conway-North Myrtle Beach metro area is made up of one county, Horry County. Against the U.S., map listings per household run highest for property management companies (2.5 times the U.S. rate) and lowest for child care centers and preschools (34% below the U.S. rate).
All 56 business types in the Myrtle Beach-Conway-North Myrtle Beach metro area
Highest Groundwork market score first. Each score compares the Myrtle Beach-Conway-North Myrtle Beach metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 85 | #19 of 377 | 23 | 1.4 | $1.1M | 169 | 15 |
| Insurance agencies | 79 | #40 of 387 | 191 | 12.0 | $2M | 156 | 145 |
| Veterinarians | 73 | #45 of 384 | 45 | 2.8 | $2.9M | 107 | 33 |
| Child care and preschools | 72 | #49 of 387 | 60 | 3.8 | $1M | 104 | 50 |
| Dentists and orthodontists | 69 | #61 of 387 | 142 | 8.9 | $1.2M | 119 | 95 |
| Oil change and quick lube | 64 | #74 of 290 | 12 | 0.8 | $11.2M | 81 | 6 |
| Laundromats | 63 | #104 of 364 | 21 | 1.3 | $13.3M | 106 | 7 |
| Physical therapy | 60 | #123 of 386 | 66 | 4.2 | $2.5M | 105 | 50 |
| Dry cleaners | 57 | #103 of 272 | 14 | 0.9 | $20M | 127 | 15 |
| Auto repair shops | 56 | #151 of 387 | 307 | 19.3 | $437K | 98 | 144 |
| Auto repair and car care | 52 | #194 of 387 | 565 | 35.6 | $237K | 88 | 209 |
| Barbershops | 51 | #187 of 387 | 72 | 4.5 | $1.9M | 98 | 9 |
| Electricians | 51 | #190 of 383 | 51 | 3.2 | $8.4M | 70 | 85 |
| Roofing and gutters | 51 | #193 of 381 | 77 | 4.8 | $5.6M | 66 | 26 |
| Doctors, dentists and clinics | 49 | #199 of 387 | 1,152 | 72.6 | $144K | 95 | 532 |
| Martial arts and dance studios | 49 | #204 of 387 | 61 | 3.8 | $1.7M | 82 | 31 |
| Primary care and pediatrics | 48 | #216 of 387 | 88 | 5.5 | $1.9M | 106 | 283 |
| Optometrists and eye care | 48 | #222 of 386 | 57 | 3.6 | $2.9M | 93 | 26 |
| Yoga, Pilates and fitness studios | 47 | #195 of 347 | 35 | 2.2 | $2.9M | 71 | 36 |
| Gyms | 47 | #231 of 387 | 118 | 7.4 | $859K | 66 | 36 |
| Urgent care and walk-in clinics | 46 | #112 of 197 | 6 | 0.4 | $27.7M | 113 | 29 |
| Landscaping and lawn care | 46 | #212 of 385 | 110 | 6.9 | $2M | 69 | 197 |
| Pet businesses | 46 | #227 of 387 | 193 | 12.2 | $680K | 77 | 93 |
| Gas stations | 45 | #234 of 387 | 236 | 14.9 | $1.8M | 77 | 173 |
| Convenience stores | 44 | #242 of 387 | 187 | 11.8 | $4.9M | 62 | 37 |
| Gyms, studios and classes | 44 | #256 of 387 | 214 | 13.5 | $474K | 72 | 67 |
| Home repair trades | 42 | #259 of 387 | 267 | 16.8 | $1.6M | 66 | 268 |
| Car washes and detailing | 42 | #266 of 387 | 90 | 5.7 | $1.5M | 59 | 21 |
| Tire shops | 41 | #256 of 386 | 66 | 4.2 | $2M | 81 | 31 |
| Chiropractors | 40 | #276 of 386 | 97 | 6.1 | $1.7M | 72 | 49 |
| Grocery and convenience stores | 39 | #275 of 387 | 366 | 23.1 | $2.5M | 74 | 113 |
| Coffee shops and cafes | 39 | #288 of 387 | 185 | 11.7 | $3M | 81 | 103 |
| Collision repair and body shops | 38 | #275 of 381 | 50 | 3.1 | $2.7M | 87 | 46 |
| Pet stores | 38 | #282 of 382 | 40 | 2.5 | $3.3M | 73 | 16 |
| Nail salons | 38 | #322 of 387 | 117 | 7.4 | $1.1M | 68 | 31 |
| Grocery stores | 37 | #282 of 387 | 116 | 7.3 | $7.9M | 85 | 76 |
| Lawn, cleaning and pest control | 37 | #292 of 387 | 226 | 14.2 | $977K | 58 | 378 |
| House cleaning | 37 | #296 of 375 | 75 | 4.7 | $2.9M | 46 | 137 |
| HVAC and plumbing | 37 | #297 of 387 | 139 | 8.8 | $3.1M | 65 | 157 |
| Pest control | 36 | #273 of 345 | 41 | 2.6 | $5.4M | 53 | 44 |
| Pet grooming and boarding | 36 | #302 of 386 | 84 | 5.3 | $1.6M | 61 | 44 |
| Hair salons | 36 | #333 of 387 | 400 | 25.2 | $333K | 77 | 100 |
| Bakeries and dessert shops | 35 | #314 of 387 | 246 | 15.5 | $2.3M | 55 | 108 |
| Salons, barbers and spas | 33 | #353 of 387 | 838 | 52.8 | $159K | 75 | 197 |
| Home inspectors | 30 | #217 of 243 | 20 | 1.3 | Index only | 43 | 18 |
| Mortgage brokers and lenders | 30 | #353 of 373 | 102 | 6.4 | Index only | 57 | 50 |
| Fast food and sandwich shops | 29 | #322 of 387 | 287 | 18.1 | $1.9M | 64 | 389 |
| Pizza | 28 | #350 of 387 | 198 | 12.5 | $2.8M | 55 | 389 |
| Property management | 28 | #360 of 374 | 121 | 7.6 | Index only | 34 | 153 |
| Real estate | 28 | #378 of 387 | 1,215 | 76.5 | Index only | 43 | 830 |
| Real estate agents and brokers | 28 | #378 of 387 | 972 | 61.2 | Index only | 43 | 499 |
| Spas and skin care | 27 | #376 of 387 | 237 | 14.9 | $563K | 64 | 53 |
| Clothing, shoes and laundry | 26 | #341 of 387 | 570 | 35.9 | $490K | 56 | 384 |
| Clothing and shoe stores | 25 | #343 of 387 | 457 | 28.8 | $612K | 48 | 362 |
| Restaurants and cafes | 25 | #356 of 387 | 2,554 | 160.9 | $218K | 59 | 1,100 |
| Sit-down restaurants | 25 | #365 of 387 | 1,512 | 95.2 | $368K | 55 | 588 |
Household spending in the Myrtle Beach-Conway-North Myrtle Beach metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $134.1M | $845 | 88 |
| Gasoline and other fuels | $435.7M | $2,744 | 106 |
| Food away from home | $556.2M | $3,503 | 86 |
| Groceries | $919.3M | $5,790 | 92 |
| Personal care products and services | $133.3M | $840 | 84 |
| Child care and other personal services | $62.5M | $393 | 68 |
| Memberships, classes and admissions | $101.4M | $639 | 65 |
| Medical and dental services | $166.2M | $1,047 | 81 |
| Pets | $131.3M | $827 | 91 |
| Clothing, shoes and related services | $279.5M | $1,760 | 86 |
| Vehicle insurance | $373.8M | $2,354 | 120 |
| Home repairs, maintenance and insurance | $430.4M | $2,710 | 90 |
| Lawn care, cleaning and other household services | $220.8M | $1,391 | 98 |
| Rent and homeowner costs | $2.3B | $14,379 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Myrtle Beach-Conway-North Myrtle Beach metro area
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Myrtle Beach-Conway-North Myrtle Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Myrtle Beach-Conway-North Myrtle Beach metro area 1
- Horry County, SC383,016 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Myrtle Beach-Conway-North Myrtle Beach, SC metro area growing?
Population estimates put the Myrtle Beach-Conway-North Myrtle Beach metro area at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households.
How much do households in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area spend?
Households in the Myrtle Beach-Conway-North Myrtle Beach metro area spend about $2.3B a year on rent and homeowner costs, $919.3M on groceries and $556.2M on food away from home. Set against the U.S., households in the Myrtle Beach-Conway-North Myrtle Beach metro area spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
Which business types have the highest market scores in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area?
The highest Groundwork market scores in the Myrtle Beach-Conway-North Myrtle Beach metro area are for funeral homes (85), insurance agencies (79) and veterinarians (73). The Myrtle Beach-Conway-North Myrtle Beach metro area ranks #19 of 377 scored metro areas for funeral homes.
How does the Myrtle Beach-Conway-North Myrtle Beach, SC metro area compare with the U.S.?
The median household income in the Myrtle Beach-Conway-North Myrtle Beach metro area is $66,880 a year, 17% below the U.S. median of $80,734. The population rose 20.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $287,700, against $332,700 for the U.S. For its number of households, the Myrtle Beach-Conway-North Myrtle Beach metro area has the most map listings, relative to the U.S., for property management companies (2.5 times the U.S. rate) and the fewest for child care centers and preschools (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Myrtle Beach-Conway-North Myrtle Beach metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Myrtle Beach-Conway-North Myrtle Beach metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Myrtle Beach-Conway-North Myrtle Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Myrtle Beach-Conway-North Myrtle Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.