Groundwork

County profile · South Carolina

Spartanburg County, SC market data

How Spartanburg County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
380,857
+15.6% since 2020
Households
131,672
Median household income
$66,234
+26.6% vs. 2015–2019, before inflation
Median home value
$233,300
Jobs located here
159,818
Highest market score
80
Insurance agencies, #226 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Spartanburg County by name and distance, and the households and spending within reach. Or open the report at the center of Spartanburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Spartanburg County has an estimated 380,857 people and 131,672 households. Between 2020 and 2025, the population of Spartanburg County grew 15.6%, faster than the U.S. (+3.1%). Median household income in Spartanburg County is $66,234, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

Relative to the U.S., household spending in Spartanburg County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).

Of the business types scored in Spartanburg County, insurance agencies (80), house cleaning businesses (79) and pet stores (77) have the highest Groundwork market scores. For insurance agencies, that ranks #226 of 2,272 scored counties.

Spartanburg County is part of the Spartanburg metro area. Against the U.S., map listings per household run highest for funeral homes (67% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (58% below the U.S. rate).

All 56 business types in Spartanburg County

Highest Groundwork market score first. Each score compares Spartanburg County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Spartanburg County, SC, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies80#226 of 2,27215111.5$2.3M183107
House cleaning79#42 of 847201.5$9.2M14358
Pet stores77#79 of 974221.7$5M1107
Veterinarians75#188 of 1,485423.2$2.6M9527
Home inspectors74#35 of 41550.4Index only1445
Bakeries and dessert shops74#188 of 1,889826.2$5.6M13650
Electricians72#139 of 1,160282.1$12.7M10665
Grocery stores72#356 of 2,070675.1$11.4M12248
Mortgage brokers and lenders71#110 of 887332.5Index only14713
Pet businesses71#255 of 2,2001279.6$858K9865
Coffee shops and cafes71#283 of 2,0631037.8$4.5M12146
Gas stations71#380 of 2,35816312.4$2.5M104159
Property management70#145 of 910272.1Index only12634
Yoga, Pilates and fitness studios68#110 of 777131.0$6.5M15936
Optometrists and eye care67#259 of 1,302372.8$3.7M11920
Pet grooming and boarding66#323 of 1,461443.3$2.5M9731
Car washes and detailing66#330 of 1,451584.4$2.1M8511
Landscaping and lawn care65#358 of 1,493765.8$2.4M82120
Pizza65#478 of 2,090826.2$5.6M111255
Dry cleaners64#118 of 507110.8$21.1M13512
Physical therapy64#351 of 1,422534.0$2.6M10836
Lawn, cleaning and pest control63#401 of 1,7711168.8$1.6M94197
Pest control61#212 of 699201.5$9.2M9019
Martial arts and dance studios61#364 of 1,334453.4$1.9M9320
Barbershops61#435 of 1,356685.2$1.6M864
Primary care and pediatrics61#499 of 1,656816.2$1.7M96102
Roofing and gutters60#371 of 1,177513.9$7M8322
Grocery and convenience stores60#807 of 2,40226820.4$2.8M8489
Laundromats59#281 of 785181.4$12.9M1039
Child care and preschools59#579 of 1,611594.5$884K8874
Nail salons58#466 of 1,328725.5$1.5M9215
Home repair trades57#714 of 2,05717413.2$2M84202
HVAC and plumbing55#690 of 1,707957.2$3.7M79115
Restaurants and cafes55#984 of 2,4051,23593.8$374K101548
Urgent care and walk-in clinics54#141 of 32560.5$23M9411
Funeral homes53#643 of 1,472463.5$396K5821
Spas and skin care53#786 of 1,7691289.7$864K9922
Gyms, studios and classes53#915 of 2,08814010.6$601K9156
Convenience stores53#1,039 of 2,26116112.2$4.7M6041
Collision repair and body shops52#627 of 1,327503.8$2.5M8136
Gyms52#854 of 1,792826.2$1M7936
Real estate agents and brokers52#958 of 2,17629322.3Index only118117
Real estate52#1,002 of 2,22935827.2Index only122197
Clothing and shoe stores51#1,025 of 2,08720215.3$1.1M9080
Hair salons51#1,143 of 2,33933825.7$327K7641
Dentists and orthodontists50#951 of 1,88613610.3$1M10390
Clothing, shoes and laundry50#1,140 of 2,21026720.3$869K99101
Sit-down restaurants50#1,185 of 2,40571854.5$643K97243
Fast food and sandwich shops48#1,244 of 2,22220515.6$2.3M74255
Auto repair shops48#1,311 of 2,37834226.0$364K82141
Doctors, dentists and clinics47#1,346 of 2,39492169.9$150K98302
Salons, barbers and spas47#1,371 of 2,38561746.9$179K8483
Tire shops45#914 of 1,530745.6$1.7M6731
Auto repair and car care43#1,527 of 2,40158844.7$212K79218
Oil change and quick lube42#325 of 479131.0$9.6M7018
Chiropractors39#1,059 of 1,490997.5$1.4M5843

Household spending in Spartanburg County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Spartanburg County, SC by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$124.4M$94599
Gasoline and other fuels$404.1M$3,069118
Food away from home$462M$3,50886
Groceries$762.5M$5,79192
Personal care products and services$110.6M$84084
Child care and other personal services$52.2M$39668
Memberships, classes and admissions$84.1M$63965
Medical and dental services$138.1M$1,04981
Pets$109M$82891
Clothing, shoes and related services$232M$1,76286
Vehicle insurance$346.3M$2,630134
Home repairs, maintenance and insurance$356M$2,70490
Lawn care, cleaning and other household services$183.1M$1,39198
Rent and homeowner costs$1.9B$14,37086

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Spartanburg County

Population, 2025 estimate
380,857+15.6% since 2020
Households
131,672
Median age
38.8
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
808 sq. mi.
People per square mile
430
Median household income
$66,234+26.6% vs. 2015–2019, before inflation
Average household income
$87,467
Median home value
$233,300
Jobs located here
159,818
Daytime population
349,788Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Spartanburg County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Spartanburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spartanburg County is part of the Spartanburg, SC metro area.

Questions

How fast is Spartanburg County, SC growing?

Population estimates put Spartanburg County at 380,857 people in 2025, up 15.6% since 2020, faster than the U.S. (+3.1%). It has 131,672 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.

How much do households in Spartanburg County, SC spend?

Households in Spartanburg County spend about $1.9B a year on rent and homeowner costs, $762.5M on groceries and $462M on food away from home. Set against the U.S., households in Spartanburg County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).

Which business types have the highest market scores in Spartanburg County, SC?

The highest Groundwork market scores in Spartanburg County are for insurance agencies (80), house cleaning businesses (79) and pet stores (77). Spartanburg County ranks #226 of 2,272 scored counties for insurance agencies.

How does Spartanburg County, SC compare with the U.S.?

The median household income in Spartanburg County is $66,234 a year, 18% below the U.S. median of $80,734. The population rose 15.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $233,300, against $332,700 for the U.S. For its number of households, Spartanburg County has the most map listings, relative to the U.S., for funeral homes (67% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (58% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Spartanburg County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Spartanburg County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in South Carolina · Every U.S. market · How we measure

Screening a site or an acquisition in Spartanburg County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Spartanburg County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.