Metro area profile · South Carolina
Florence, SC metro area market data
How the Florence metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 201,392
- +0.9% since 2020
- Households
- 78,417
- Median household income
- $54,443
- +23.4% vs. 2015–2019, before inflation
- Median home value
- $170,800
- Jobs located here
- 90,742
- Highest market score
- 66
- House cleaning, #67 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Florence metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Florence metro area has an estimated 201,392 people and 78,417 households. Between 2020 and 2025, the population of the Florence metro area grew 0.9%, slower than the U.S. (+3.1%). Median household income in the Florence metro area is $54,443, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
Relative to the U.S., household spending in the Florence metro area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in the Florence metro area, house cleaning businesses (66), roofing and gutter companies (61) and insurance agencies (60) have the highest Groundwork market scores. For house cleaning businesses, that ranks #67 of 375 scored metro areas.
The Florence metro area takes in 2 counties: Florence County and Darlington County. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for gyms (43% below the U.S. rate).
All 56 business types in the Florence metro area
Highest Groundwork market score first. Each score compares the Florence metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 66 | #67 of 375 | 13 | 1.7 | $7.9M | 124 | 24 |
| Roofing and gutters | 61 | #105 of 381 | 18 | 2.3 | $11M | 130 | 5 |
| Insurance agencies | 60 | #129 of 387 | 123 | 15.7 | $1.5M | 120 | 69 |
| Veterinarians | 59 | #130 of 384 | 20 | 2.6 | $3M | 111 | 14 |
| Real estate agents and brokers | 58 | #102 of 387 | 143 | 18.2 | Index only | 137 | 34 |
| Lawn, cleaning and pest control | 58 | #130 of 387 | 64 | 8.2 | $1.6M | 96 | 91 |
| Yoga, Pilates and fitness studios | 57 | #107 of 347 | 7 | 0.9 | $6.5M | 161 | 18 |
| Coffee shops and cafes | 57 | #133 of 387 | 55 | 7.0 | $4.7M | 126 | 26 |
| Car washes and detailing | 57 | #144 of 387 | 22 | 2.8 | $3M | 120 | 10 |
| Pet stores | 56 | #145 of 382 | 13 | 1.7 | $4.7M | 103 | 3 |
| Landscaping and lawn care | 54 | #158 of 385 | 38 | 4.8 | $2.7M | 92 | 57 |
| Electricians | 54 | #163 of 383 | 16 | 2.0 | $12.4M | 103 | 32 |
| Pet businesses | 52 | #180 of 387 | 76 | 9.7 | $798K | 91 | 24 |
| Real estate | 51 | #175 of 387 | 201 | 25.6 | Index only | 123 | 87 |
| Gyms | 51 | #176 of 387 | 34 | 4.3 | $1.3M | 103 | 18 |
| Gyms, studios and classes | 50 | #187 of 387 | 69 | 8.8 | $661K | 100 | 29 |
| Home repair trades | 50 | #194 of 387 | 89 | 11.3 | $2.2M | 92 | 83 |
| Pet grooming and boarding | 49 | #209 of 386 | 29 | 3.7 | $2.1M | 82 | 7 |
| Dentists and orthodontists | 47 | #205 of 387 | 69 | 8.8 | $1.1M | 114 | 58 |
| Optometrists and eye care | 45 | #248 of 386 | 23 | 2.9 | $3.4M | 107 | 11 |
| Bakeries and dessert shops | 44 | #250 of 387 | 63 | 8.0 | $4.1M | 98 | 29 |
| HVAC and plumbing | 39 | #283 of 387 | 55 | 7.0 | $3.6M | 76 | 46 |
| Pest control | 38 | #258 of 345 | 13 | 1.7 | $7.9M | 77 | 10 |
| Chiropractors | 38 | #286 of 386 | 34 | 4.3 | $2.3M | 95 | 18 |
| Property management | 38 | #286 of 374 | 26 | 3.3 | Index only | 74 | 22 |
| Martial arts and dance studios | 38 | #303 of 387 | 28 | 3.6 | $1.6M | 81 | 11 |
| Mortgage brokers and lenders | 37 | #290 of 373 | 26 | 3.3 | Index only | 106 | 12 |
| Physical therapy | 37 | #292 of 386 | 36 | 4.6 | $2.2M | 90 | 25 |
| Spas and skin care | 36 | #325 of 387 | 82 | 10.5 | $749K | 86 | 10 |
| Dry cleaners | 33 | #220 of 272 | 14 | 1.8 | $9.4M | 60 | 3 |
| Pizza | 29 | #340 of 387 | 52 | 6.6 | $4.9M | 97 | 182 |
| Collision repair and body shops | 28 | #333 of 381 | 28 | 3.6 | $2.4M | 77 | 19 |
| Doctors, dentists and clinics | 28 | #351 of 387 | 677 | 86.3 | $114K | 75 | 228 |
| Hair salons | 28 | #370 of 387 | 246 | 31.4 | $250K | 58 | 25 |
| Salons, barbers and spas | 28 | #371 of 387 | 440 | 56.1 | $140K | 66 | 54 |
| Child care and preschools | 27 | #344 of 387 | 36 | 4.6 | $807K | 80 | 55 |
| Laundromats | 26 | #326 of 364 | 11 | 1.4 | $12M | 96 | 8 |
| Home inspectors | 25 | #232 of 243 | 6 | 0.8 | Index only | 68 | Under 3 |
| Auto repair shops | 25 | #354 of 387 | 223 | 28.4 | $298K | 67 | 78 |
| Sit-down restaurants | 25 | #360 of 387 | 414 | 52.8 | $619K | 93 | 147 |
| Oil change and quick lube | 23 | #268 of 290 | 12 | 1.5 | $5.5M | 40 | 6 |
| Auto repair and car care | 23 | #357 of 387 | 354 | 45.1 | $188K | 70 | 116 |
| Restaurants and cafes | 23 | #364 of 387 | 777 | 99.1 | $330K | 89 | 361 |
| Primary care and pediatrics | 22 | #359 of 387 | 75 | 9.6 | $1M | 58 | 111 |
| Nail salons | 20 | #377 of 387 | 56 | 7.1 | $1.1M | 66 | 16 |
| Gas stations | 18 | #371 of 387 | 185 | 23.6 | $1.2M | 49 | 142 |
| Tire shops | 17 | #368 of 386 | 45 | 5.7 | $1.5M | 59 | 18 |
| Funeral homes | 17 | #374 of 377 | 37 | 4.7 | $299K | 44 | 21 |
| Barbershops | 16 | #378 of 387 | 48 | 6.1 | $1.3M | 68 | Under 3 |
| Clothing, shoes and laundry | 14 | #378 of 387 | 230 | 29.3 | $572K | 65 | 96 |
| Grocery stores | 14 | #381 of 387 | 69 | 8.8 | $6.3M | 68 | 41 |
| Clothing and shoe stores | 13 | #377 of 387 | 181 | 23.1 | $726K | 57 | 85 |
| Fast food and sandwich shops | 12 | #381 of 387 | 147 | 18.7 | $1.7M | 57 | 182 |
| Grocery and convenience stores | 9 | #386 of 387 | 232 | 29.6 | $1.9M | 55 | 92 |
| Convenience stores | 9 | #386 of 387 | 127 | 16.2 | $3.4M | 43 | 51 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $77.4M | Too few | 5 |
Household spending in the Florence metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $66.5M | $848 | 88 |
| Gasoline and other fuels | $217.6M | $2,774 | 107 |
| Food away from home | $256.3M | $3,268 | 80 |
| Groceries | $432.9M | $5,520 | 87 |
| Personal care products and services | $61.4M | $783 | 78 |
| Child care and other personal services | $29M | $370 | 64 |
| Memberships, classes and admissions | $45.6M | $582 | 59 |
| Medical and dental services | $77.4M | $988 | 77 |
| Pets | $60.6M | $773 | 85 |
| Clothing, shoes and related services | $131.5M | $1,677 | 82 |
| Vehicle insurance | $185.6M | $2,367 | 121 |
| Home repairs, maintenance and insurance | $198.3M | $2,528 | 84 |
| Lawn care, cleaning and other household services | $102.9M | $1,312 | 93 |
| Rent and homeowner costs | $1.1B | $13,655 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Florence metro area
- Population, 2025 estimate
- 201,392+0.9% since 2020
- Households
- 78,417
- Median age
- 40.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,361 sq. mi.
- People per square mile
- 147
- Median household income
- $54,443+23.4% vs. 2015–2019, before inflation
- Average household income
- $79,289
- Median home value
- $170,800
- Jobs located here
- 90,742
- Daytime population
- 204,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Florence metro area 2
- Florence County, SC137,117 people
- Darlington County, SC62,558 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Murrells Inlet, SC area64,811 people
- Gaffney, SC area56,647 people
Questions
How fast is the Florence, SC metro area growing?
Population estimates put the Florence metro area at 201,392 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 78,417 households. Median household income rose 23.4% from the 2015–2019 survey, before inflation.
How much do households in the Florence, SC metro area spend?
Households in the Florence metro area spend about $1.1B a year on rent and homeowner costs, $432.9M on groceries and $256.3M on food away from home. Set against the U.S., households in the Florence metro area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in the Florence, SC metro area?
The highest Groundwork market scores in the Florence metro area are for house cleaning businesses (66), roofing and gutter companies (61) and insurance agencies (60). The Florence metro area ranks #67 of 375 scored metro areas for house cleaning businesses.
How does the Florence, SC metro area compare with the U.S.?
The median household income in the Florence metro area is $54,443 a year, 33% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,800, against $332,700 for the U.S. For its number of households, the Florence metro area has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for gyms (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Florence metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Florence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.