Small-town market profile · South Carolina
Murrells Inlet, SC area market data
How the Murrells Inlet area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 65,912
- +3.8% since 2020
- Households
- 27,129
- Median household income
- $68,713
- Median home value
- $289,500
- Jobs located here
- 25,133
- Highest market score
- 86
- Roofing and gutters, #3 of 288 scored small-town markets
A site report maps the competitors on map listings around any address in the Murrells Inlet area by name and distance, and the households and spending within reach. Or open the report at the center of the Murrells Inlet area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Murrells Inlet area has an estimated 65,912 people and 27,129 households. Between 2020 and 2025, the population of the Murrells Inlet area grew 3.8%, faster than the U.S. (+3.1%). Median household income in the Murrells Inlet area is $68,713, 15% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Murrells Inlet area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Of the business types scored in the Murrells Inlet area, roofing and gutter companies (86), collision repair and body shops (81) and pet stores (80) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #3 of 288 scored small-town markets.
The Murrells Inlet area is made up of one county, Georgetown County. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for gyms (37% below the U.S. rate).
All 56 business types in the Murrells Inlet area
Highest Groundwork market score first. Each score compares the Murrells Inlet area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 86 | #3 of 288 | 7 | 2.6 | $11.1M | 131 | 3 |
| Collision repair and body shops | 81 | #13 of 387 | 5 | 1.8 | $5M | 161 | 4 |
| Pet stores | 80 | #13 of 220 | 5 | 1.8 | $4.8M | 105 | 3 |
| Gyms | 79 | #18 of 506 | 13 | 4.8 | $1.5M | 115 | 4 |
| Martial arts and dance studios | 78 | #13 of 378 | 7 | 2.6 | $2.8M | 138 | 3 |
| Auto repair shops | 77 | #30 of 538 | 43 | 15.9 | $578K | 130 | 19 |
| Laundromats | 74 | #20 of 150 | 5 | 1.8 | $10.1M | 81 | 3 |
| Auto repair and car care | 74 | #50 of 538 | 78 | 28.8 | $319K | 119 | 34 |
| House cleaning | 72 | #18 of 142 | 6 | 2.2 | $6.6M | 103 | 14 |
| Home repair trades | 72 | #40 of 526 | 28 | 10.3 | $2.8M | 114 | 44 |
| Veterinarians | 71 | #60 of 398 | 12 | 4.4 | $2M | 73 | 7 |
| Child care and preschools | 71 | #68 of 454 | 11 | 4.1 | $1.1M | 110 | 15 |
| Fast food and sandwich shops | 70 | #89 of 537 | 34 | 12.5 | $2.9M | 96 | 47 |
| Gyms, studios and classes | 68 | #68 of 535 | 27 | 10.0 | $720K | 109 | 7 |
| Bakeries and dessert shops | 68 | #71 of 507 | 21 | 7.7 | $4.8M | 115 | 12 |
| Funeral homes | 64 | #99 of 365 | 16 | 5.9 | $332K | 49 | 6 |
| Coffee shops and cafes | 64 | #114 of 529 | 27 | 10.0 | $3.7M | 100 | 12 |
| Yoga, Pilates and fitness studios | 63 | #23 of 112 | 7 | 2.6 | $2.8M | 68 | 4 |
| HVAC and plumbing | 62 | #117 of 476 | 17 | 6.3 | $4.6M | 96 | 30 |
| Insurance agencies | 60 | #190 of 537 | 43 | 15.9 | $1.6M | 125 | 35 |
| Car washes and detailing | 59 | #144 of 441 | 9 | 3.3 | $2.8M | 110 | 6 |
| Pizza | 59 | #162 of 520 | 29 | 10.7 | $3.4M | 68 | 47 |
| Property management | 58 | #58 of 180 | 6 | 2.2 | Index only | 121 | 21 |
| Nail salons | 57 | #151 of 387 | 17 | 6.3 | $1.4M | 84 | 3 |
| Pet grooming and boarding | 56 | #154 of 387 | 18 | 6.6 | $1.3M | 52 | 5 |
| Landscaping and lawn care | 55 | #158 of 399 | 17 | 6.3 | $2.3M | 80 | 46 |
| Grocery stores | 55 | #224 of 506 | 21 | 7.7 | $7.7M | 83 | 14 |
| Pest control | 54 | #37 of 85 | 7 | 2.6 | $5.7M | 55 | 9 |
| Barbershops | 54 | #171 of 377 | 14 | 5.2 | $1.7M | 90 | Under 3 |
| Gas stations | 54 | #227 of 536 | 50 | 18.4 | $1.6M | 66 | 37 |
| Convenience stores | 53 | #260 of 529 | 39 | 14.4 | $4.1M | 52 | 8 |
| Mortgage brokers and lenders | 51 | #90 of 177 | 15 | 5.5 | Index only | 69 | 3 |
| Chiropractors | 50 | #221 of 426 | 15 | 5.5 | $2M | 82 | 8 |
| Pet businesses | 50 | #282 of 527 | 46 | 17.0 | $517K | 59 | 15 |
| Lawn, cleaning and pest control | 48 | #256 of 481 | 30 | 11.1 | $1.3M | 79 | 69 |
| Primary care and pediatrics | 47 | #259 of 458 | 15 | 5.5 | $2M | 111 | 109 |
| Grocery and convenience stores | 46 | #325 of 538 | 79 | 29.1 | $2M | 60 | 22 |
| Hair salons | 42 | #359 of 538 | 69 | 25.4 | $345K | 80 | 15 |
| Physical therapy | 40 | #273 of 400 | 15 | 5.5 | $2M | 82 | 15 |
| Optometrists and eye care | 39 | #301 of 400 | 15 | 5.5 | $2M | 63 | 7 |
| Clothing and shoe stores | 39 | #373 of 536 | 63 | 23.2 | $801K | 63 | 41 |
| Tire shops | 38 | #314 of 431 | 21 | 7.7 | $1.2M | 47 | 6 |
| Clothing, shoes and laundry | 37 | #398 of 536 | 87 | 32.1 | $580K | 66 | 51 |
| Restaurants and cafes | 37 | #402 of 538 | 368 | 135.6 | $271K | 73 | 162 |
| Sit-down restaurants | 34 | #438 of 538 | 236 | 87.0 | $423K | 64 | 102 |
| Real estate | 34 | #468 of 536 | 150 | 55.3 | Index only | 62 | 101 |
| Real estate agents and brokers | 34 | #473 of 533 | 127 | 46.8 | Index only | 58 | 66 |
| Spas and skin care | 33 | #427 of 504 | 41 | 15.1 | $581K | 66 | 8 |
| Salons, barbers and spas | 33 | #463 of 538 | 143 | 52.7 | $167K | 78 | 28 |
| Dentists and orthodontists | 29 | #464 of 526 | 39 | 14.4 | $758K | 77 | 29 |
| Doctors, dentists and clinics | 25 | #488 of 538 | 450 | 165.9 | $66K | 43 | 173 |
| Dry cleaners | Not scored | Not scored | 5 | 1.8 | $10.1M | 64 | 7 |
| Electricians | Not scored | Not scored | 4 | 1.5 | $19.3M | 161 | 11 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $29.6M | Too few | 5 |
Household spending in the Murrells Inlet area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.9M | $916 | 96 |
| Gasoline and other fuels | $79.2M | $2,920 | 113 |
| Food away from home | $99.8M | $3,680 | 90 |
| Groceries | $161.1M | $5,937 | 94 |
| Personal care products and services | $23.8M | $878 | 87 |
| Child care and other personal services | $12.1M | $446 | 77 |
| Memberships, classes and admissions | $19.4M | $716 | 73 |
| Medical and dental services | $29.6M | $1,090 | 85 |
| Pets | $23.8M | $876 | 96 |
| Clothing, shoes and related services | $50.4M | $1,859 | 90 |
| Vehicle insurance | $67.7M | $2,496 | 128 |
| Home repairs, maintenance and insurance | $77.4M | $2,853 | 95 |
| Lawn care, cleaning and other household services | $39.6M | $1,459 | 103 |
| Rent and homeowner costs | $404.9M | $14,926 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Murrells Inlet area
- Population, 2025 estimate
- 65,912+3.8% since 2020
- Households
- 27,129
- Median age
- 50.9
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 814 sq. mi.
- People per square mile
- 80
- Median household income
- $68,713
- Average household income
- $100,202
- Median home value
- $289,500
- Jobs located here
- 25,133
- Daytime population
- 61,754Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Murrells Inlet area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Murrells Inlet area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Murrells Inlet area 1
- Georgetown County, SC64,811 people
Other markets based in South Carolina 12
- Greenville-Anderson-Greer, SC metro area961,939 people
- Columbia, SC metro area849,181 people
- Charleston-North Charleston, SC metro area834,267 people
- Myrtle Beach-Conway-North Myrtle Beach, SC metro area383,016 people
- Spartanburg, SC metro area374,737 people
- Hilton Head Island-Bluffton-Port Royal, SC metro area227,455 people
- Florence, SC metro area199,675 people
- Sumter, SC metro area104,725 people
- Greenwood, SC area93,909 people
- Orangeburg, SC area83,253 people
- Seneca, SC area80,469 people
- Gaffney, SC area56,647 people
Questions
How fast is the Murrells Inlet, SC area growing?
Population estimates put the Murrells Inlet area at 65,912 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 27,129 households.
How much do households in the Murrells Inlet, SC area spend?
Households in the Murrells Inlet area spend about $404.9M a year on rent and homeowner costs, $161.1M on groceries and $99.8M on food away from home. Set against the U.S., households in the Murrells Inlet area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
Which business types have the highest market scores in the Murrells Inlet, SC area?
The highest Groundwork market scores in the Murrells Inlet area are for roofing and gutter companies (86), collision repair and body shops (81) and pet stores (80). The Murrells Inlet area ranks #3 of 288 scored small-town markets for roofing and gutter companies.
How does the Murrells Inlet, SC area compare with the U.S.?
The median household income in the Murrells Inlet area is $68,713 a year, 15% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $289,500, against $332,700 for the U.S. For its number of households, the Murrells Inlet area has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for gyms (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Murrells Inlet area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Murrells Inlet area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Murrells Inlet area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Murrells Inlet area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.