County profile · South Carolina
Laurens County, SC market data
Population, household spending and competition for 56 business types in Laurens County, each scored against other counties.
- Population, 2025
- 71,848
- +6.2% since 2020
- Households
- 26,959
- Median household income
- $57,623
- +33.1% vs. 2015–2019, before inflation
- Median home value
- $170,600
- Jobs located here
- 19,268
- Highest market score
- 88
- Insurance agencies, #87 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Laurens County by name and distance, and the households and spending within reach. Or open the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 71,848 people live in Laurens County, in 26,959 households. Between 2020 and 2025, the population of Laurens County grew 6.2%, faster than the U.S. (+3.1%). The median household income in Laurens County is $57,623 a year, 29% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Laurens County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Laurens County are for insurance agencies (88), bakeries and dessert shops (78) and real estate agents and brokers (77). Laurens County ranks #87 of 2,272 scored counties for insurance agencies.
Laurens County is part of the Greenville-Anderson-Greer metro area. For its number of households, Laurens County has the most map listings, relative to the U.S., for funeral homes (95% above the U.S. rate) and the fewest for real estate agents and brokers (75% below the U.S. rate).
All 56 business types in Laurens County
Highest Groundwork market score first. Each score compares Laurens County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #87 of 2,272 | 26 | 9.6 | $2.8M | 219 | 13 |
| Bakeries and dessert shops | 78 | #103 of 1,889 | 5 | 1.9 | $17.1M | 412 | 3 |
| Real estate agents and brokers | 77 | #59 of 2,176 | 21 | 7.8 | Index only | 316 | 8 |
| Real estate | 76 | #88 of 2,229 | 30 | 11.1 | Index only | 278 | 11 |
| Coffee shops and cafes | 73 | #235 of 2,063 | 15 | 5.6 | $5.7M | 154 | 3 |
| Clothing, shoes and laundry | 73 | #287 of 2,210 | 24 | 8.9 | $1.8M | 206 | 6 |
| Home repair trades | 72 | #157 of 2,057 | 21 | 7.8 | $3.2M | 131 | 26 |
| Gyms, studios and classes | 71 | #223 of 2,088 | 15 | 5.6 | $956K | 144 | 6 |
| Pet businesses | 71 | #248 of 2,200 | 21 | 7.8 | $952K | 108 | 9 |
| Restaurants and cafes | 71 | #366 of 2,405 | 162 | 60.1 | $528K | 142 | 75 |
| Tire shops | 70 | #282 of 1,530 | 9 | 3.3 | $2.8M | 112 | 3 |
| Salons, barbers and spas | 70 | #294 of 2,385 | 64 | 23.7 | $323K | 152 | 7 |
| Auto repair and car care | 70 | #369 of 2,401 | 84 | 31.2 | $299K | 111 | 23 |
| Clothing and shoe stores | 70 | #379 of 2,087 | 20 | 7.4 | $2.2M | 171 | 6 |
| Nail salons | 69 | #160 of 1,328 | 5 | 1.9 | $4.1M | 248 | Under 3 |
| Physical therapy | 69 | #231 of 1,422 | 5 | 1.9 | $5.2M | 217 | Under 3 |
| Gyms | 69 | #255 of 1,792 | 10 | 3.7 | $1.4M | 110 | 3 |
| Landscaping and lawn care | 69 | #267 of 1,493 | 12 | 4.5 | $2.9M | 98 | 16 |
| Lawn, cleaning and pest control | 68 | #274 of 1,771 | 21 | 7.8 | $1.6M | 98 | 19 |
| Dentists and orthodontists | 68 | #309 of 1,886 | 15 | 5.6 | $1.7M | 176 | 13 |
| Sit-down restaurants | 68 | #432 of 2,405 | 92 | 34.1 | $929K | 140 | 32 |
| Car washes and detailing | 66 | #320 of 1,451 | 9 | 3.3 | $2.8M | 111 | 4 |
| Optometrists and eye care | 65 | #297 of 1,302 | 6 | 2.2 | $4.3M | 138 | 4 |
| Auto repair shops | 65 | #542 of 2,378 | 56 | 20.8 | $449K | 101 | 13 |
| Roofing and gutters | 63 | #303 of 1,177 | 6 | 2.2 | $11.1M | 132 | Under 3 |
| Collision repair and body shops | 63 | #377 of 1,327 | 9 | 3.3 | $2.8M | 91 | 4 |
| HVAC and plumbing | 62 | #436 of 1,707 | 15 | 5.6 | $4.4M | 94 | 15 |
| Hair salons | 62 | #603 of 2,339 | 44 | 16.3 | $470K | 109 | 6 |
| Doctors, dentists and clinics | 62 | #673 of 2,394 | 118 | 43.8 | $221K | 145 | 24 |
| Primary care and pediatrics | 61 | #497 of 1,656 | 15 | 5.6 | $1.7M | 97 | 7 |
| Chiropractors | 60 | #451 of 1,490 | 8 | 3.0 | $3.3M | 136 | Under 3 |
| Pet grooming and boarding | 60 | #492 of 1,461 | 10 | 3.7 | $2M | 79 | 4 |
| Grocery stores | 59 | #712 of 2,070 | 14 | 5.2 | $10.5M | 113 | 11 |
| Fast food and sandwich shops | 59 | #787 of 2,222 | 28 | 10.4 | $3.1M | 100 | 40 |
| Funeral homes | 53 | #645 of 1,472 | 11 | 4.1 | $359K | 53 | 4 |
| Pizza | 50 | #1,041 of 2,090 | 24 | 8.9 | $3.6M | 70 | 40 |
| Gas stations | 50 | #1,172 of 2,358 | 48 | 17.8 | $1.7M | 73 | 46 |
| Barbershops | 49 | #720 of 1,356 | 10 | 3.7 | $2.1M | 110 | Under 3 |
| Grocery and convenience stores | 46 | #1,358 of 2,402 | 53 | 19.7 | $2.8M | 82 | 23 |
| Convenience stores | 42 | #1,410 of 2,261 | 29 | 10.8 | $5.1M | 65 | 12 |
| Pest control | 35 | #561 of 699 | 6 | 2.2 | $5.8M | 56 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 1.5 | $2.2M | 222 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.5 | $3.6M | 178 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.5 | $5M | 110 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.5 | Index only | 163 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 1.5 | $5.2M | 590 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 1.5 | $5M | 184 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $11.5M | 180 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.1 | Index only | 309 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $8.4M | 61 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $43.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.4 | $43.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $14.3M | Too few | 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 11 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Laurens County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.1M | $932 | 97 |
| Gasoline and other fuels | $83.1M | $3,084 | 119 |
| Food away from home | $85.5M | $3,170 | 78 |
| Groceries | $147.6M | $5,474 | 87 |
| Personal care products and services | $20.7M | $767 | 76 |
| Child care and other personal services | $8.9M | $330 | 57 |
| Memberships, classes and admissions | $14.3M | $532 | 54 |
| Medical and dental services | $26M | $966 | 75 |
| Pets | $20M | $741 | 82 |
| Clothing, shoes and related services | $43.5M | $1,614 | 79 |
| Vehicle insurance | $71.5M | $2,652 | 136 |
| Home repairs, maintenance and insurance | $66.7M | $2,476 | 82 |
| Lawn care, cleaning and other household services | $34.5M | $1,280 | 91 |
| Rent and homeowner costs | $361.6M | $13,414 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Laurens County
- Population, 2025 estimate
- 71,848+6.2% since 2020
- Households
- 26,959
- Median age
- 41.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 713 sq. mi.
- People per square mile
- 96
- Median household income
- $57,623+33.1% vs. 2015–2019, before inflation
- Average household income
- $71,325
- Median home value
- $170,600
- Jobs located here
- 19,268
- Daytime population
- 55,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Laurens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Greenwood County, SC69,489 people
- Union County, SC26,885 people
- Greenville County, SC548,166 people
- Abbeville County, SC24,420 people
- Spartanburg County, SC347,852 people
- Newberry County, SC38,435 people
- Anderson County, SC210,478 people
- Saluda County, SC19,131 people
Questions
How fast is Laurens County, SC growing?
Population estimates put Laurens County at 71,848 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 26,959 households. Against the 2015–2019 survey, median household income rose 33.1%, before inflation.
How much do households in Laurens County, SC spend?
Households in Laurens County spend about $361.6M a year on rent and homeowner costs, $147.6M on groceries and $85.5M on food away from home. Relative to the U.S., household spending in Laurens County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Laurens County, SC?
Of the business types scored in Laurens County, insurance agencies (88), bakeries and dessert shops (78) and real estate agents and brokers (77) have the highest Groundwork market scores. For insurance agencies, that ranks #87 of 2,272 scored counties.
How does Laurens County, SC compare with the U.S.?
Median household income in Laurens County is $57,623, 29% below the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (95% above the U.S. rate) and lowest for real estate agents and brokers (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Laurens County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Laurens County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Laurens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.