County profile · South Carolina
Greenville County, SC market data
How Greenville County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 583,125
- +10.6% since 2020
- Households
- 220,565
- Median household income
- $76,932
- +27.5% vs. 2015–2019, before inflation
- Median home value
- $299,000
- Jobs located here
- 308,999
- Highest market score
- 80
- Gas stations, #145 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Greenville County by name and distance, and the households and spending within reach. Or open the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Greenville County has an estimated 583,125 people and 220,565 households. Population estimates show Greenville County grew 10.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Greenville County is $76,932, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
Relative to the U.S., household spending in Greenville County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).
Of the business types scored in Greenville County, gas stations (80), convenience stores (79) and funeral homes (75) have the highest Groundwork market scores. For gas stations, that ranks #145 of 2,358 scored counties.
Greenville County is part of the Greenville-Anderson-Greer metro area. Against the U.S., map listings per household run highest for mortgage brokers and lenders (74% above the U.S. rate) and lowest for funeral homes (48% below the U.S. rate).
All 56 business types in Greenville County
Highest Groundwork market score first. Each score compares Greenville County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 80 | #145 of 2,358 | 160 | 7.3 | $4M | 169 | 207 |
| Convenience stores | 79 | #201 of 2,261 | 170 | 7.7 | $8M | 101 | 43 |
| Funeral homes | 75 | #136 of 1,472 | 25 | 1.1 | $1.1M | 167 | 17 |
| Electricians | 73 | #121 of 1,160 | 56 | 2.5 | $11.7M | 97 | 119 |
| Laundromats | 73 | #126 of 785 | 24 | 1.1 | $17.9M | 143 | 14 |
| Child care and preschools | 73 | #204 of 1,611 | 105 | 4.8 | $1M | 102 | 101 |
| Grocery and convenience stores | 73 | #362 of 2,402 | 380 | 17.2 | $3.6M | 105 | 144 |
| Veterinarians | 69 | #308 of 1,485 | 93 | 4.2 | $2.2M | 81 | 55 |
| House cleaning | 68 | #124 of 847 | 46 | 2.1 | $7.3M | 114 | 146 |
| Pet grooming and boarding | 68 | #284 of 1,461 | 92 | 4.2 | $2.2M | 88 | 50 |
| Pet businesses | 67 | #402 of 2,200 | 265 | 12.0 | $775K | 88 | 125 |
| Pet stores | 65 | #239 of 974 | 48 | 2.2 | $4.3M | 95 | 20 |
| Landscaping and lawn care | 65 | #360 of 1,493 | 149 | 6.8 | $2.3M | 77 | 197 |
| Grocery stores | 65 | #548 of 2,070 | 147 | 6.7 | $9.2M | 99 | 101 |
| Collision repair and body shops | 64 | #352 of 1,327 | 62 | 2.8 | $3.3M | 106 | 51 |
| Pizza | 63 | #547 of 2,090 | 157 | 7.1 | $5.5M | 108 | 512 |
| Urgent care and walk-in clinics | 61 | #90 of 325 | 11 | 0.5 | $23M | 94 | 14 |
| HVAC and plumbing | 61 | #473 of 1,707 | 163 | 7.4 | $4M | 85 | 196 |
| Coffee shops and cafes | 61 | #582 of 2,063 | 236 | 10.7 | $3.6M | 98 | 118 |
| Oil change and quick lube | 60 | #155 of 479 | 15 | 0.7 | $13.5M | 99 | 17 |
| Optometrists and eye care | 60 | #433 of 1,302 | 93 | 4.2 | $2.7M | 87 | 29 |
| Bakeries and dessert shops | 60 | #557 of 1,889 | 206 | 9.3 | $4.2M | 101 | 132 |
| Home inspectors | 59 | #127 of 415 | 13 | 0.6 | Index only | 100 | 18 |
| Roofing and gutters | 59 | #397 of 1,177 | 113 | 5.1 | $5.8M | 69 | 38 |
| Home repair trades | 59 | #638 of 2,057 | 332 | 15.1 | $2M | 81 | 353 |
| Auto repair shops | 58 | #824 of 2,378 | 486 | 22.0 | $418K | 94 | 187 |
| Lawn, cleaning and pest control | 56 | #665 of 1,771 | 247 | 11.2 | $1.4M | 81 | 382 |
| Nail salons | 54 | #573 of 1,328 | 145 | 6.6 | $1.4M | 84 | 37 |
| Auto repair and car care | 54 | #1,050 of 2,401 | 810 | 36.7 | $251K | 93 | 310 |
| Insurance agencies | 53 | #1,026 of 2,272 | 408 | 18.5 | $1.3M | 107 | 291 |
| Pest control | 52 | #331 of 699 | 52 | 2.4 | $6.5M | 63 | 39 |
| Fast food and sandwich shops | 52 | #1,074 of 2,222 | 332 | 15.1 | $2.6M | 85 | 512 |
| Clothing and shoe stores | 50 | #1,066 of 2,087 | 383 | 17.4 | $1.1M | 88 | 195 |
| Clothing, shoes and laundry | 49 | #1,177 of 2,210 | 522 | 23.7 | $822K | 93 | 233 |
| Car washes and detailing | 48 | #784 of 1,451 | 102 | 4.6 | $2M | 79 | 42 |
| Tire shops | 48 | #836 of 1,530 | 122 | 5.5 | $1.7M | 66 | 42 |
| Restaurants and cafes | 48 | #1,288 of 2,405 | 2,534 | 114.9 | $340K | 92 | 1,161 |
| Dry cleaners | 47 | #292 of 507 | 36 | 1.6 | $11.9M | 76 | 24 |
| Primary care and pediatrics | 47 | #958 of 1,656 | 228 | 10.3 | $1.1M | 62 | 266 |
| Barbershops | 46 | #821 of 1,356 | 182 | 8.3 | $1.1M | 59 | 15 |
| Sit-down restaurants | 45 | #1,437 of 2,405 | 1,468 | 66.6 | $586K | 88 | 519 |
| Martial arts and dance studios | 44 | #853 of 1,334 | 127 | 5.8 | $1.4M | 67 | 60 |
| Yoga, Pilates and fitness studios | 43 | #519 of 777 | 55 | 2.5 | $3.1M | 77 | 86 |
| Property management | 43 | #584 of 910 | 102 | 4.6 | Index only | 60 | 125 |
| Gyms | 43 | #1,174 of 1,792 | 200 | 9.1 | $858K | 66 | 86 |
| Spas and skin care | 42 | #1,200 of 1,769 | 339 | 15.4 | $601K | 69 | 53 |
| Gyms, studios and classes | 40 | #1,500 of 2,088 | 382 | 17.3 | $449K | 68 | 146 |
| Physical therapy | 39 | #1,017 of 1,422 | 153 | 6.9 | $1.7M | 69 | 112 |
| Hair salons | 38 | #1,753 of 2,339 | 727 | 33.0 | $280K | 65 | 156 |
| Salons, barbers and spas | 37 | #1,889 of 2,385 | 1,424 | 64.6 | $143K | 67 | 271 |
| Real estate agents and brokers | 36 | #1,830 of 2,176 | 993 | 45.0 | Index only | 63 | 480 |
| Real estate | 35 | #1,897 of 2,229 | 1,274 | 57.8 | Index only | 62 | 837 |
| Doctors, dentists and clinics | 35 | #1,915 of 2,394 | 2,782 | 126.1 | $91K | 60 | 763 |
| Mortgage brokers and lenders | 34 | #734 of 887 | 166 | 7.5 | Index only | 53 | 69 |
| Chiropractors | 34 | #1,188 of 1,490 | 197 | 8.9 | $1.3M | 54 | 107 |
| Dentists and orthodontists | 34 | #1,536 of 1,886 | 342 | 15.5 | $740K | 75 | 235 |
Household spending in Greenville County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $203.1M | $921 | 96 |
| Gasoline and other fuels | $643.9M | $2,919 | 112 |
| Food away from home | $860.3M | $3,901 | 96 |
| Groceries | $1.4B | $6,138 | 97 |
| Personal care products and services | $203.8M | $924 | 92 |
| Child care and other personal services | $106.8M | $484 | 83 |
| Memberships, classes and admissions | $171.7M | $778 | 79 |
| Medical and dental services | $253.2M | $1,148 | 89 |
| Pets | $205.3M | $931 | 102 |
| Clothing, shoes and related services | $429.1M | $1,946 | 95 |
| Vehicle insurance | $549.5M | $2,491 | 127 |
| Home repairs, maintenance and insurance | $655.5M | $2,972 | 98 |
| Lawn care, cleaning and other household services | $335.9M | $1,523 | 108 |
| Rent and homeowner costs | $3.4B | $15,489 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greenville County
- Population, 2025 estimate
- 583,125+10.6% since 2020
- Households
- 220,565
- Median age
- 39.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 786 sq. mi.
- People per square mile
- 697
- Median household income
- $76,932+27.5% vs. 2015–2019, before inflation
- Average household income
- $106,098
- Median home value
- $299,000
- Jobs located here
- 308,999
- Daytime population
- 615,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greenville County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Spartanburg County, SC347,852 people
- Pickens County, SC134,629 people
- Anderson County, SC210,478 people
- Laurens County, SC68,666 people
- Oconee County, SC80,469 people
- Union County, SC26,885 people
- Abbeville County, SC24,420 people
- Cherokee County, SC56,647 people
Questions
How fast is Greenville County, SC growing?
Population estimates put Greenville County at 583,125 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 220,565 households. Median household income rose 27.5% from the 2015–2019 survey, before inflation.
How much do households in Greenville County, SC spend?
Households in Greenville County spend about $3.4B a year on rent and homeowner costs, $1.4B on groceries and $860.3M on food away from home. Set against the U.S., households in Greenville County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).
Which business types have the highest market scores in Greenville County, SC?
The highest Groundwork market scores in Greenville County are for gas stations (80), convenience stores (79) and funeral homes (75). Greenville County ranks #145 of 2,358 scored counties for gas stations.
How does Greenville County, SC compare with the U.S.?
The median household income in Greenville County is $76,932 a year, 5% below the U.S. median of $80,734. The population rose 10.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $299,000, against $332,700 for the U.S. For its number of households, Greenville County has the most map listings, relative to the U.S., for mortgage brokers and lenders (74% above the U.S. rate) and the fewest for funeral homes (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Greenville County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greenville County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Greenville County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.