Funeral services · Metro area · South Carolina
Funeral homes in the Florence, SC metro area
The funeral homes in the Florence, SC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #374 of 377 scored metro areas
#8 of 8 scored metro areas based in South Carolina
- Listings
- 37
- 1 chain location (3%)
- Official establishments
- 21
- 0.0% since 2019
- Household spending a year
- $11.1M
- On funerals · $141 a household
- Spending per listing
- $299K
- 56% below the U.S.
- Listings per 10k households
- 4.7
- 2.2 times the U.S.
- Population, 2025
- 201,392
- +0.9% since 2020
See the funeral homes around any address in the Florence metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, the Florence metro area has a Groundwork market score of 17 (low): #374 of 377 scored metro areas and #8 of 8 scored metro areas based in South Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 37 funeral homes in the Florence metro area. One of them (3%) is a chain location, against 10% across the U.S. That is 4.7 per 10,000 households, 2.2 times the U.S. rate of 2.1.
At $141 per household (in line with the U.S. average), households in the Florence metro area spend about $11.1M a year on funerals. That works out to $299K per home, 56% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in the Florence metro area was 21 in 2023, unchanged from 2019. That is one for every 3,734 households, against one for every 8,510 across the U.S. Population estimates show the Florence metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Florence metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 2.8 | 2.1 |
| Spending per listing | $299K | $509K | $679K |
| Households per official establishment | 3,734 | 7,730 | 8,510 |
| Official establishment growth, 2019–2023 | 0.0% | +3.0% | −1.7% |
| Population growth, 2020–2025 | +0.9% | +8.5% | +3.1% |
| Spending per household on funerals | $141 | $142 | $143 |
| Median household income | $54,443 | $69,324 | $80,734 |
| Groundwork market score | 17 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 210.0% over the period
- Employees, 2023
- 172
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 371 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Florence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Florence metro area
- Population, 2025 estimate
- 201,392+0.9% since 2020
- Households
- 78,417
- Median age
- 40.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,361 sq. mi.
- People per square mile
- 147
- Median household income
- $54,443+23.4% vs. 2015–2019, before inflation
- Average household income
- $79,289
- Median home value
- $170,800
- Jobs located here
- 90,742
- Daytime population
- 204,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for funeral homes, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Florence metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Myrtle Beach-Conway-North Myrtle Beach, SC | 85 | 23 | 1.4 | $1.1M | +20.9% | #19 of 377 |
| 2Hilton Head Island-Bluffton-Port Royal, SC | 84 | 19 | 2.0 | $913K | +12.0% | #21 of 377 |
| 3Greenville-Anderson-Greer, SC | 64 | 66 | 1.7 | $782K | +9.0% | #103 of 377 |
| 4Charleston-North Charleston, SC | 61 | 59 | 1.8 | $719K | +10.7% | #118 of 377 |
| Charlotte-Concord-Gastonia, NC-SC | 58 | 184 | 1.7 | $707K | +10.1% | #132 of 377 |
| 5Columbia, SC | 44 | 82 | 2.4 | $522K | +6.0% | #221 of 377 |
| Augusta-Richmond County, GA-SC | 43 | 62 | 2.7 | $538K | +4.7% | #229 of 377 |
| 6Spartanburg, SC | 37 | 52 | 3.6 | $385K | +14.3% | #271 of 377 |
| 7Sumter, SC | 30 | 12 | 2.9 | $510K | −0.3% | #311 of 377 |
| 8Florence, SC | 17 | 37 | 4.7 | $299K | +0.9% | #374 of 377 |
Other business types in the Florence metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes17
Questions
How many funeral homes are in the Florence, SC metro area?
There are 37 funeral homes on map listings in the Florence metro area as of September 2026. One of them (3%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 21 businesses with payroll classed as funeral homes and funeral services in 2023, unchanged from 2019.
How much do households in the Florence, SC metro area spend on funerals?
About $11.1M a year, or $141 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 37 funeral homes on map listings, it comes to $299K per home. It is estimated from the incomes of the 78,417 households in the Florence metro area and national spending patterns by income.
How does the Florence, SC metro area compare with the U.S. for funeral homes?
The Florence metro area has 4.7 funeral homes per 10,000 households, 2.2 times the U.S. rate of 2.1. Spending per home is $299K, 56% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Florence metro area would have about 16, against 37 on map listings. There is one business with payroll in the industry for every 3,734 households, against one for every 8,510 across the U.S. The official count held level from 2019 to 2023, against −1.7% for the U.S.
How fast is the Florence, SC metro area growing?
Population estimates put the Florence metro area at 201,392 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 78,417 households. Median household income in the Florence metro area is $54,443, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence metro area scores 17 for funeral homes (low), #374 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Florence metro area
Screening a site or an acquisition in the Florence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.