County profile · South Carolina
Darlington County, SC market data
Population, household spending and competition for 56 business types in Darlington County, each scored against other counties.
- Population, 2025
- 62,888
- +0.1% since 2020
- Households
- 25,561
- Median household income
- $48,581
- +26.4% vs. 2015–2019, before inflation
- Median home value
- $158,200
- Jobs located here
- 21,095
- Highest market score
- 65
- Bakeries and dessert shops, #382 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Darlington County by name and distance, and the households and spending within reach. Or open the report at the center of Darlington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 62,888 people live in Darlington County, in 25,561 households. Population estimates show Darlington County grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Darlington County is $48,581 a year, 40% below the U.S. median of $80,734. That rose 26.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Darlington County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Darlington County are for bakeries and dessert shops (65), dentists and orthodontists (65) and real estate agents and brokers (64). Darlington County ranks #382 of 1,889 scored counties for bakeries and dessert shops.
Darlington County is part of the Florence metro area. For its number of households, Darlington County has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for real estate agents and brokers (71% below the U.S. rate).
All 56 business types in Darlington County
Highest Groundwork market score first. Each score compares Darlington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 65 | #382 of 1,889 | 11 | 4.3 | $7.2M | 175 | 3 |
| Dentists and orthodontists | 65 | #397 of 1,886 | 11 | 4.3 | $2.2M | 224 | 8 |
| Real estate agents and brokers | 64 | #376 of 2,176 | 23 | 9.0 | Index only | 270 | 7 |
| Coffee shops and cafes | 64 | #455 of 2,063 | 13 | 5.1 | $6.1M | 166 | 3 |
| Lawn, cleaning and pest control | 60 | #496 of 1,771 | 18 | 7.0 | $1.8M | 107 | 21 |
| Real estate | 60 | #563 of 2,229 | 33 | 12.9 | Index only | 237 | 15 |
| Home repair trades | 60 | #568 of 2,057 | 20 | 7.8 | $3.1M | 128 | 23 |
| Insurance agencies | 60 | #785 of 2,272 | 39 | 15.3 | $1.6M | 124 | 16 |
| Collision repair and body shops | 59 | #448 of 1,327 | 6 | 2.3 | $3.6M | 118 | 3 |
| Physical therapy | 57 | #521 of 1,422 | 7 | 2.7 | $3.5M | 144 | 6 |
| Veterinarians | 57 | #557 of 1,485 | 7 | 2.7 | $2.7M | 99 | 5 |
| Car washes and detailing | 56 | #554 of 1,451 | 6 | 2.3 | $3.6M | 144 | Under 3 |
| Gyms, studios and classes | 56 | #756 of 2,088 | 16 | 6.3 | $876K | 132 | 8 |
| Chiropractors | 54 | #616 of 1,490 | 8 | 3.1 | $3M | 126 | 5 |
| Landscaping and lawn care | 53 | #635 of 1,493 | 13 | 5.1 | $2.5M | 85 | 16 |
| HVAC and plumbing | 52 | #783 of 1,707 | 14 | 5.5 | $4.4M | 93 | 12 |
| Gyms | 51 | #861 of 1,792 | 8 | 3.1 | $1.8M | 135 | 8 |
| Pet businesses | 51 | #1,060 of 2,200 | 30 | 11.7 | $631K | 72 | 5 |
| Sit-down restaurants | 51 | #1,122 of 2,405 | 93 | 36.4 | $857K | 129 | 38 |
| Restaurants and cafes | 51 | #1,123 of 2,405 | 179 | 70.0 | $445K | 120 | 90 |
| Nail salons | 48 | #751 of 1,328 | 10 | 3.9 | $1.9M | 115 | 3 |
| Pizza | 47 | #1,139 of 2,090 | 15 | 5.9 | $5.3M | 105 | 46 |
| Property management | 44 | #555 of 910 | 7 | 2.7 | Index only | 87 | 5 |
| Tire shops | 42 | #985 of 1,530 | 13 | 5.1 | $1.7M | 67 | 3 |
| Doctors, dentists and clinics | 41 | #1,614 of 2,394 | 126 | 49.3 | $192K | 126 | 49 |
| Grocery stores | 40 | #1,348 of 2,070 | 17 | 6.7 | $8.1M | 87 | 10 |
| Clothing, shoes and laundry | 40 | #1,510 of 2,210 | 47 | 18.4 | $885K | 101 | 11 |
| Auto repair and car care | 39 | #1,718 of 2,401 | 101 | 39.5 | $216K | 80 | 27 |
| Martial arts and dance studios | 38 | #975 of 1,334 | 7 | 2.7 | $2M | 99 | Under 3 |
| Clothing and shoe stores | 38 | #1,473 of 2,087 | 36 | 14.1 | $1.2M | 91 | 11 |
| Hair salons | 38 | #1,751 of 2,339 | 62 | 24.3 | $310K | 72 | 3 |
| Primary care and pediatrics | 36 | #1,252 of 1,656 | 15 | 5.9 | $1.6M | 91 | 30 |
| Child care and preschools | 34 | #1,242 of 1,611 | 13 | 5.1 | $689K | 69 | 15 |
| Fast food and sandwich shops | 34 | #1,697 of 2,222 | 33 | 12.9 | $2.4M | 79 | 46 |
| Auto repair shops | 34 | #1,892 of 2,378 | 69 | 27.0 | $316K | 71 | 20 |
| Salons, barbers and spas | 34 | #2,004 of 2,385 | 108 | 42.3 | $178K | 84 | 12 |
| Spas and skin care | 33 | #1,455 of 1,769 | 20 | 7.8 | $960K | 110 | 6 |
| Gas stations | 32 | #1,888 of 2,358 | 46 | 18.0 | $1.6M | 65 | 41 |
| Pet grooming and boarding | 28 | #1,228 of 1,461 | 12 | 4.7 | $1.6M | 62 | Under 3 |
| Funeral homes | 25 | #1,318 of 1,472 | 14 | 5.5 | $260K | 38 | 9 |
| Grocery and convenience stores | 21 | #2,196 of 2,402 | 72 | 28.2 | $1.9M | 56 | 24 |
| Barbershops | 19 | #1,232 of 1,356 | 15 | 5.9 | $1.3M | 68 | Under 3 |
| Convenience stores | 17 | #2,080 of 2,261 | 44 | 17.2 | $3.1M | 40 | 14 |
| Electricians | Not scored | Not scored | 4 | 1.6 | $15.6M | 130 | 11 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.6 | $6.1M | 193 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $13.9M | 88 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $10.8M | 169 | 5 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $13.9M | 111 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.2 | $6.3M | 139 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $10.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $16.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.8 | $31.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $14M | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Darlington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.8M | $852 | 89 |
| Gasoline and other fuels | $71.3M | $2,791 | 108 |
| Food away from home | $79.7M | $3,119 | 77 |
| Groceries | $137.2M | $5,369 | 85 |
| Personal care products and services | $19.2M | $751 | 75 |
| Child care and other personal services | $9M | $350 | 60 |
| Memberships, classes and admissions | $14M | $548 | 56 |
| Medical and dental services | $24.2M | $947 | 74 |
| Pets | $18.9M | $740 | 81 |
| Clothing, shoes and related services | $41.6M | $1,628 | 79 |
| Vehicle insurance | $60.9M | $2,382 | 122 |
| Home repairs, maintenance and insurance | $62.2M | $2,434 | 81 |
| Lawn care, cleaning and other household services | $32.5M | $1,270 | 90 |
| Rent and homeowner costs | $338.7M | $13,250 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Darlington County
- Population, 2025 estimate
- 62,888+0.1% since 2020
- Households
- 25,561
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 561 sq. mi.
- People per square mile
- 112
- Median household income
- $48,581+26.4% vs. 2015–2019, before inflation
- Average household income
- $74,762
- Median home value
- $158,200
- Jobs located here
- 21,095
- Daytime population
- 56,282Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Darlington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Darlington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Lee County, SC16,166 people
- Florence County, SC137,117 people
- Chesterfield County, SC43,784 people
- Marlboro County, SC25,975 people
- Sumter County, SC104,725 people
- Dillon County, SC27,862 people
- Marion County, SC28,664 people
- Kershaw County, SC68,314 people
Questions
How fast is Darlington County, SC growing?
Population estimates put Darlington County at 62,888 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 25,561 households. Against the 2015–2019 survey, median household income rose 26.4%, before inflation.
How much do households in Darlington County, SC spend?
Households in Darlington County spend about $338.7M a year on rent and homeowner costs, $137.2M on groceries and $79.7M on food away from home. Relative to the U.S., household spending in Darlington County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Darlington County, SC?
Of the business types scored in Darlington County, bakeries and dessert shops (65), dentists and orthodontists (65) and real estate agents and brokers (64) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #382 of 1,889 scored counties.
How does Darlington County, SC compare with the U.S.?
Median household income in Darlington County is $48,581, 40% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for real estate agents and brokers (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Darlington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Darlington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Darlington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Darlington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.