Fitness and classes · Metro area · South Carolina
Gyms and studios in the Florence, SC metro area
The gyms and studios in the Florence, SC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #187 of 387 scored metro areas
#3 of 8 scored metro areas based in South Carolina
- Listings
- 69
- 13 chain locations (19%)
- Official establishments
- 29
- +3.9% since 2019
- Household spending a year
- $45.6M
- On memberships, classes and admissions · $582 a household
- Spending per listing
- $661K
- In line with the U.S.
- Listings per 10k households
- 8.8
- 41% below the U.S.
- Population, 2025
- 201,392
- +0.9% since 2020
See the gyms and studios around any address in the Florence metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 69 gyms and studios in the Florence metro area. Chain locations make up 19% of them, against 20% across the U.S. That is 8.8 per 10,000 households, 41% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Florence metro area comes to about $45.6M a year: $582 per household, 41% below the U.S. average. Spread across 69 gyms and studios, that is $661K per location, in line with the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Florence metro area was 29 in 2023, up 3.9% from 2019. That is one for every 2,704 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as fitness centers and recreation instruction in the Florence metro area.
Population estimates put the population change in the Florence metro area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The Florence metro area scores 50 (upper middle) on the Groundwork market score for gyms and studios, ranking #187 of 387 scored metro areas and #3 of 8 scored metro areas based in South Carolina.
How the Florence metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 13.3 | 14.9 |
| Spending per listing | $661K | $528K | $662K |
| Households per official establishment | 2,704 | 2,190 | 1,641 |
| Official establishment growth, 2019–2023 | +3.9% | +5.9% | +8.2% |
| Population growth, 2020–2025 | +0.9% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $582 | $700 | $983 |
| Median household income | $54,443 | $69,324 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+3.9% over the period
- Employees, 2023
- 346
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6913 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Florence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Florence metro area
- Population, 2025 estimate
- 201,392+0.9% since 2020
- Households
- 78,417
- Median age
- 40.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,361 sq. mi.
- People per square mile
- 147
- Median household income
- $54,443+23.4% vs. 2015–2019, before inflation
- Average household income
- $79,289
- Median home value
- $170,800
- Jobs located here
- 90,742
- Daytime population
- 204,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Florence metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for gyms and studios, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Florence metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 57 | 150 | 10.5 | $595K | +14.3% | #124 of 387 |
| Augusta-Richmond County, GA-SC | 55 | 266 | 11.5 | $610K | +4.7% | #141 of 387 |
| 2Sumter, SC | 50 | 33 | 8.0 | $707K | −0.3% | #186 of 387 |
| 3Florence, SC | 50 | 69 | 8.8 | $661K | +0.9% | #187 of 387 |
| 4Hilton Head Island-Bluffton-Port Royal, SC | 48 | 149 | 15.6 | $550K | +12.0% | #210 of 387 |
| 5Myrtle Beach-Conway-North Myrtle Beach, SC | 44 | 214 | 13.5 | $474K | +20.9% | #256 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 43 | 1,695 | 15.7 | $545K | +10.1% | #261 of 387 |
| 6Charleston-North Charleston, SC | 42 | 605 | 18.0 | $472K | +10.7% | #274 of 387 |
| 7Greenville-Anderson-Greer, SC | 40 | 562 | 14.6 | $485K | +9.0% | #292 of 387 |
| 8Columbia, SC | 39 | 485 | 14.3 | $480K | +6.0% | #297 of 387 |
Other business types in the Florence metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes50
- Gyms51
- Yoga, Pilates and fitness studios57
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Florence, SC metro area?
There are 69 gyms and studios on map listings in the Florence metro area as of September 2026. 13 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 29 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 3.9% from 2019.
How much do households in the Florence, SC metro area spend on memberships, classes and admissions?
About $45.6M a year, or $582 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 69 gyms and studios on map listings, it comes to $661K per location. It is estimated from the incomes of the 78,417 households in the Florence metro area and national spending patterns by income.
How does the Florence, SC metro area compare with the U.S. for gyms and studios?
The Florence metro area has 8.8 gyms and studios per 10,000 households, 41% below the U.S. rate of 14.9. Spending per location is $661K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 2,704 households, against one for every 1,641 across the U.S. The official count rose 3.9% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Florence, SC metro area growing?
Population estimates put the Florence metro area at 201,392 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 78,417 households. Median household income in the Florence metro area is $54,443, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence metro area scores 50 for gyms and studios (upper middle), #187 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Florence metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Florence metro area
Screening a site or an acquisition in the Florence metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.