Groundwork

Pets · Metro area · South Carolina

Pet businesses in the Florence, SC metro area

Competitor counts, household spending and official business counts for pet businesses in the Florence, SC metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #180 of 387 scored metro areas
#7 of 8 scored metro areas based in South Carolina

Listings
76
10 chain locations (13%)
Official establishments
24
−8.0% since 2019
Household spending a year
$60.6M
On pets · $773 a household
Spending per listing
$798K
9% below the U.S.
Listings per 10k households
9.7
7% below the U.S.
Population, 2025
201,392
+0.9% since 2020

See the pet businesses around any address in the Florence metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $773 per household (15% below the U.S. average), households in the Florence metro area spend about $60.6M a year on pets. That works out to $798K per business, 9% below the U.S. figure of $878K.

The Florence metro area has 76 pet businesses on map listings as of September 2026. 10 of them (13%) are chain locations, against 17% across the U.S. That comes to 9.7 for every 10,000 households, 7% below the U.S. rate of 10.4.

In 2023, official counts showed 24 businesses with payroll in the Florence metro area classed as pet care, veterinarians and pet stores, down 8.0% from 2019. That is one for every 3,267 households, against one for every 1,852 across the U.S. Another 82 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $1.4M has gone to businesses classed as pet care, veterinarians and pet stores in the Florence metro area.

Population estimates show the Florence metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). For pet businesses, the Florence metro area has a Groundwork market score of 52 (upper middle): #180 of 387 scored metro areas and #7 of 8 scored metro areas based in South Carolina.

How the Florence metro area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Florence, SC metro area compared with South Carolina and the U.S.
MeasureFlorence metro areaSouth CarolinaU.S.
Listings per 10k households9.711.210.4
Spending per listing$798K$775K$878K
Households per official establishment3,2671,8911,852
Official establishment growth, 2019–2023−8.0%+17.3%+11.4%
Population growth, 2020–2025+0.9%+8.5%+3.1%
Spending per household on pets$773$869$909
Median household income$54,443$69,324$80,734
Groundwork market score5258

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24−8.0% over the period
Employees, 2023
261
Annual payroll, 2023
$9.6M
One-person businesses, 2023
82Businesses with no payroll
Map listings, September 2026
7610 chain locations
Listings at the U.S. rate for this spending
69The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.4M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Florence metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Florence metro area

Population, 2025 estimate
201,392+0.9% since 2020
Households
78,417
Median age
40.0
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
1,361 sq. mi.
People per square mile
147
Median household income
$54,443+23.4% vs. 2015–2019, before inflation
Average household income
$79,289
Median home value
$170,800
Jobs located here
90,742
Daytime population
204,808Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Florence metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across South Carolina

Every South Carolina market ranked →

The highest-scoring metro areas in South Carolina for pet businesses, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Florence metro area marked.

Top metro areas in South Carolina

Metro areas in South Carolina ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spartanburg, SC691329.2$885K+14.3%#57 of 387
Augusta-Richmond County, GA-SC672078.9$972K+4.7%#68 of 387
Charlotte-Concord-Gastonia, NC-SC651,22811.4$863K+10.1%#84 of 387
2Columbia, SC6434210.1$855K+6.0%#91 of 387
3Sumter, SC59307.3$1M−0.3%#120 of 387
4Charleston-North Charleston, SC5542712.7$773K+10.7%#159 of 387
5Greenville-Anderson-Greer, SC5545711.9$737K+9.0%#161 of 387
6Hilton Head Island-Bluffton-Port Royal, SC5312613.2$747K+12.0%#176 of 387
7Florence, SC52769.7$798K+0.9%#180 of 387
8Myrtle Beach-Conway-North Myrtle Beach, SC4619312.2$680K+20.9%#227 of 387

Other business types in the Florence metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Florence, SC metro area?

Map listings as of September 2026 show 76 pet businesses in the Florence metro area. 10 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 24 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 8.0% from 2019. Official counts list 82 one-person businesses without payroll.

How much do households in the Florence, SC metro area spend on pets?

About $60.6M a year, or $773 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 76 pet businesses on map listings, it comes to $798K per business. It is estimated from the incomes of the 78,417 households in the Florence metro area and national spending patterns by income.

How does the Florence, SC metro area compare with the U.S. for pet businesses?

The Florence metro area has 9.7 pet businesses per 10,000 households, 7% below the U.S. rate of 10.4. Spending per business is $798K, 9% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Florence metro area would have about 69, against 76 on map listings. There is one business with payroll in the industry for every 3,267 households, against one for every 1,852 across the U.S. The official count fell 8.0% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Florence, SC metro area growing?

Population estimates put the Florence metro area at 201,392 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 78,417 households. Median household income in the Florence metro area is $54,443, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Florence metro area scores 52 for pet businesses (upper middle), #180 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Florence metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Florence metro area

Screening a site or an acquisition in the Florence metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Florence metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.