County profile · South Carolina
Florence County, SC market data
How Florence County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 138,504
- +1.2% since 2020
- Households
- 52,856
- Median household income
- $58,305
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $177,900
- Jobs located here
- 69,647
- Highest market score
- 69
- Veterinarians, #302 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Florence County by name and distance, and the households and spending within reach. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Florence County has an estimated 138,504 people and 52,856 households. Population estimates show Florence County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Florence County is $58,305, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in Florence County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Florence County, veterinarians (69), pet businesses (66) and pet grooming and boarding businesses (64) have the highest Groundwork market scores. For veterinarians, that ranks #302 of 1,485 scored counties.
Florence County is part of the Florence metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.7 times the U.S. rate) and lowest for gyms (36% below the U.S. rate).
All 56 business types in Florence County
Highest Groundwork market score first. Each score compares Florence County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 69 | #302 of 1,485 | 13 | 2.5 | $3.2M | 118 | 9 |
| Pet businesses | 66 | #431 of 2,200 | 46 | 8.7 | $907K | 103 | 18 |
| Pet grooming and boarding | 64 | #380 of 1,461 | 17 | 3.2 | $2.5M | 96 | 6 |
| House cleaning | 61 | #222 of 847 | 10 | 1.9 | $7M | 110 | 19 |
| Roofing and gutters | 59 | #387 of 1,177 | 16 | 3.0 | $8.5M | 101 | 4 |
| Landscaping and lawn care | 59 | #488 of 1,493 | 25 | 4.7 | $2.8M | 96 | 41 |
| Electricians | 57 | #422 of 1,160 | 12 | 2.3 | $11.3M | 94 | 21 |
| Yoga, Pilates and fitness studios | 56 | #261 of 777 | 6 | 1.1 | $5.3M | 130 | 10 |
| Pet stores | 55 | #401 of 974 | 10 | 1.9 | $4.2M | 92 | 3 |
| Car washes and detailing | 53 | #644 of 1,451 | 16 | 3.0 | $2.8M | 111 | 8 |
| Gyms | 53 | #804 of 1,792 | 26 | 4.9 | $1.2M | 93 | 10 |
| Lawn, cleaning and pest control | 52 | #781 of 1,771 | 46 | 8.7 | $1.5M | 91 | 68 |
| Coffee shops and cafes | 51 | #971 of 2,063 | 42 | 7.9 | $4.2M | 114 | 23 |
| Insurance agencies | 50 | #1,113 of 2,272 | 84 | 15.9 | $1.5M | 118 | 53 |
| Home repair trades | 48 | #1,143 of 2,057 | 69 | 13.1 | $2M | 81 | 59 |
| Real estate agents and brokers | 45 | #1,331 of 2,176 | 120 | 22.7 | Index only | 112 | 27 |
| HVAC and plumbing | 43 | #1,115 of 1,707 | 41 | 7.8 | $3.3M | 70 | 34 |
| Gyms, studios and classes | 43 | #1,385 of 2,088 | 53 | 10.0 | $597K | 90 | 19 |
| Chiropractors | 42 | #956 of 1,490 | 26 | 4.9 | $2M | 86 | 13 |
| Spas and skin care | 41 | #1,223 of 1,769 | 62 | 11.7 | $681K | 78 | 4 |
| Martial arts and dance studios | 39 | #970 of 1,334 | 21 | 4.0 | $1.5M | 75 | 9 |
| Child care and preschools | 39 | #1,121 of 1,611 | 23 | 4.4 | $873K | 87 | 40 |
| Bakeries and dessert shops | 39 | #1,330 of 1,889 | 52 | 9.8 | $3.4M | 82 | 23 |
| Property management | 38 | #661 of 910 | 19 | 3.6 | Index only | 69 | 17 |
| Optometrists and eye care | 38 | #941 of 1,302 | 19 | 3.6 | $2.8M | 89 | 10 |
| Pizza | 38 | #1,503 of 2,090 | 37 | 7.0 | $4.8M | 94 | 136 |
| Real estate | 36 | #1,842 of 2,229 | 168 | 31.8 | Index only | 101 | 72 |
| Pest control | 35 | #555 of 699 | 11 | 2.1 | $6.4M | 63 | 8 |
| Funeral homes | 35 | #1,103 of 1,472 | 23 | 4.4 | $322K | 48 | 12 |
| Physical therapy | 33 | #1,148 of 1,422 | 29 | 5.5 | $1.8M | 76 | 19 |
| Laundromats | 32 | #588 of 785 | 8 | 1.5 | $11.2M | 90 | 6 |
| Hair salons | 30 | #2,033 of 2,339 | 184 | 34.8 | $230K | 53 | 22 |
| Collision repair and body shops | 29 | #1,125 of 1,327 | 22 | 4.2 | $2M | 66 | 16 |
| Grocery stores | 29 | #1,674 of 2,070 | 52 | 9.8 | $5.7M | 61 | 31 |
| Mortgage brokers and lenders | 28 | #808 of 887 | 24 | 4.5 | Index only | 78 | 12 |
| Sit-down restaurants | 28 | #2,116 of 2,405 | 321 | 60.7 | $550K | 83 | 109 |
| Dentists and orthodontists | 27 | #1,714 of 1,886 | 58 | 11.0 | $918K | 93 | 50 |
| Auto repair shops | 26 | #2,147 of 2,378 | 154 | 29.1 | $290K | 65 | 58 |
| Salons, barbers and spas | 26 | #2,221 of 2,385 | 332 | 62.8 | $127K | 60 | 42 |
| Oil change and quick lube | 25 | #433 of 479 | 10 | 1.9 | $4.5M | 33 | 4 |
| Barbershops | 25 | #1,174 of 1,356 | 33 | 6.2 | $1.3M | 68 | Under 3 |
| Restaurants and cafes | 25 | #2,186 of 2,405 | 598 | 113.1 | $295K | 80 | 271 |
| Primary care and pediatrics | 24 | #1,498 of 1,656 | 60 | 11.4 | $887K | 50 | 81 |
| Convenience stores | 24 | #1,951 of 2,261 | 83 | 15.7 | $3.6M | 45 | 37 |
| Grocery and convenience stores | 24 | #2,128 of 2,402 | 160 | 30.3 | $1.8M | 55 | 68 |
| Home inspectors | 23 | #395 of 415 | 5 | 0.9 | Index only | 56 | Under 3 |
| Tire shops | 23 | #1,356 of 1,530 | 32 | 6.1 | $1.4M | 56 | 15 |
| Auto repair and car care | 23 | #2,225 of 2,401 | 253 | 47.9 | $177K | 66 | 89 |
| Nail salons | 22 | #1,228 of 1,328 | 46 | 8.7 | $918K | 55 | 13 |
| Gas stations | 22 | #2,192 of 2,358 | 139 | 26.3 | $1.1M | 44 | 101 |
| Doctors, dentists and clinics | 21 | #2,283 of 2,394 | 551 | 104.2 | $97K | 63 | 178 |
| Clothing and shoe stores | 19 | #1,968 of 2,087 | 145 | 27.4 | $620K | 49 | 72 |
| Fast food and sandwich shops | 19 | #2,076 of 2,222 | 114 | 21.6 | $1.5M | 51 | 136 |
| Clothing, shoes and laundry | 19 | #2,099 of 2,210 | 183 | 34.6 | $491K | 56 | 78 |
| Dry cleaners | 12 | #496 of 507 | 11 | 2.1 | $8.2M | 52 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $53.2M | Too few | 5 |
Household spending in Florence County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $44.7M | $845 | 88 |
| Gasoline and other fuels | $146.2M | $2,766 | 107 |
| Food away from home | $176.6M | $3,341 | 82 |
| Groceries | $295.6M | $5,593 | 89 |
| Personal care products and services | $42.2M | $799 | 80 |
| Child care and other personal services | $20.1M | $380 | 65 |
| Memberships, classes and admissions | $31.6M | $598 | 61 |
| Medical and dental services | $53.2M | $1,007 | 78 |
| Pets | $41.7M | $789 | 87 |
| Clothing, shoes and related services | $89.9M | $1,700 | 83 |
| Vehicle insurance | $124.7M | $2,360 | 121 |
| Home repairs, maintenance and insurance | $136M | $2,574 | 85 |
| Lawn care, cleaning and other household services | $70.4M | $1,332 | 94 |
| Rent and homeowner costs | $732.1M | $13,850 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Florence County
- Population, 2025 estimate
- 138,504+1.2% since 2020
- Households
- 52,856
- Median age
- 39.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 171
- Median household income
- $58,305+23.9% vs. 2015–2019, before inflation
- Average household income
- $81,478
- Median home value
- $177,900
- Jobs located here
- 69,647
- Daytime population
- 148,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Florence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Darlington County, SC62,558 people
- Marion County, SC28,664 people
- Lee County, SC16,166 people
- Dillon County, SC27,862 people
- Williamsburg County, SC30,282 people
- Marlboro County, SC25,975 people
- Sumter County, SC104,725 people
- Clarendon County, SC30,986 people
Questions
How fast is Florence County, SC growing?
Population estimates put Florence County at 138,504 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 52,856 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in Florence County, SC spend?
Households in Florence County spend about $732.1M a year on rent and homeowner costs, $295.6M on groceries and $176.6M on food away from home. Set against the U.S., households in Florence County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Florence County, SC?
The highest Groundwork market scores in Florence County are for veterinarians (69), pet businesses (66) and pet grooming and boarding businesses (64). Florence County ranks #302 of 1,485 scored counties for veterinarians.
How does Florence County, SC compare with the U.S.?
The median household income in Florence County is $58,305 a year, 28% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,900, against $332,700 for the U.S. For its number of households, Florence County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.7 times the U.S. rate) and the fewest for gyms (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Florence County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florence County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Florence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.