Fitness and classes · County · Texas
Gyms and studios in Potter County, TX
The gyms and studios in Potter County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,839 of 2,088 scored counties
#119 of 143 scored counties in Texas
- Listings
- 41
- 12 chain locations (29%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $23.9M
- On memberships, classes and admissions · $560 a household
- Spending per listing
- $582K
- 12% below the U.S.
- Listings per 10k households
- 9.6
- 36% below the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the gyms and studios around any address in Potter County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Potter County scores 28 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,839 of 2,088 scored counties and #119 of 143 scored counties in Texas. That puts it in the bottom quarter of counties.
Households in Potter County spend about $23.9M a year on memberships, classes and admissions, or $560 per household, 43% below the U.S. average. That works out to $582K per location, 12% below the U.S. figure of $662K.
Potter County has 41 gyms and studios on map listings as of September 2026. 12 of them (29%) are chain locations, against 20% across the U.S. That is 9.6 per 10,000 households, 36% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Potter County was 22 in 2023. That is one for every 1,936 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $77K has gone to businesses classed as fitness centers and recreation instruction in Potter County. Between 2020 and 2025, the population of Potter County declined 3.3%, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 15.0 | 14.9 |
| Spending per listing | $582K | $539K | $662K |
| Households per official establishment | 1,936 | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +8.2% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $560 | $810 | $983 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 28 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 22
- Employees, 2023
- 246
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4112 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $77K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 119Potter County, TX | 28 | 41 | 9.6 | $582K | −3.3% | #1,839 of 2,088 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes28
- Gyms25
- Yoga, Pilates and fitness studios30
- Martial arts and dance studios46
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Potter County, TX?
Map listings as of September 2026 show 41 gyms and studios in Potter County. 12 of them (29%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 22 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Potter County, TX spend on memberships, classes and admissions?
About $23.9M a year, or $560 per household. That is 43% below the U.S. average (an index of 57, where 100 is the U.S. average). Spread across the 41 gyms and studios on map listings, it comes to $582K per location. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for gyms and studios?
Potter County has 9.6 gyms and studios per 10,000 households, 36% below the U.S. rate of 14.9. Spending per location is $582K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Potter County would have about 36, against 41 on map listings. There is one business with payroll in the industry for every 1,936 households, against one for every 1,641 across the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 28 for gyms and studios (lower middle), #1,839 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.