Clothing and laundry · County · Texas
Clothing and shoe stores in Potter County, TX
The clothing and shoe stores in Potter County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 12 out of 100: Low
Ranked #2,055 of 2,087 scored counties
#147 of 148 scored counties in Texas
- Listings
- 82
- 23 chain locations (28%)
- Official establishments
- 75
- −1.3% since 2019
- Household spending a year
- $70.4M
- On clothing, shoes and related services · $1,654 a household
- Spending per listing
- $859K
- 32% below the U.S.
- Listings per 10k households
- 19.3
- 19% above the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the clothing and shoe stores around any address in Potter County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Potter County scores 12 (low) on the Groundwork market score for clothing and shoe stores, ranking #2,055 of 2,087 scored counties and #147 of 148 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 82 clothing and shoe stores in Potter County. Of those, 23 are chain locations, or 28%, against 44% across the U.S. Per 10,000 households, that is 19.3, 19% above the U.S. rate of 16.2.
At $1,654 per household (19% below the U.S. average), households in Potter County spend about $70.4M a year on clothing, shoes and related services. Spread across 82 clothing and shoe stores, that is $859K per store, 32% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 75 businesses with payroll classed as clothing and shoe stores in Potter County in 2023, down 1.3% from 2019. That is one for every 568 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as clothing and shoe stores in Potter County. Population estimates show Potter County declined 3.3% from 2020 to 2025, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.3 | 17.6 | 16.2 |
| Spending per listing | $859K | $1.1M | $1.3M |
| Households per official establishment | 568 | 1,233 | 1,273 |
| Official establishment growth, 2019–2023 | −1.3% | −10.6% | −12.2% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,654 | $1,983 | $2,055 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 12 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76 → 75−1.3% over the period
- Employees, 2023
- 918
- Annual payroll, 2023
- $17.7M
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 8223 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as clothing and shoe stores in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Texas
Every Texas market ranked →The highest-scoring counties in Texas for clothing and shoe stores, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Guadalupe County, TX | 93 | 40 | 6.1 | $3.4M | +15.8% | #13 of 2,087 |
| 2Waller County, TX | 92 | 12 | 6.5 | $3.1M | +21.9% | #15 of 2,087 |
| 3Medina County, TX | 84 | 14 | 7.9 | $2.4M | +11.4% | #96 of 2,087 |
| 4Denton County, TX | 84 | 358 | 9.9 | $2.4M | +16.9% | #97 of 2,087 |
| 5Wise County, TX | 84 | 30 | 11.9 | $1.7M | +21.5% | #99 of 2,087 |
| 6Bastrop County, TX | 81 | 35 | 9.5 | $2.1M | +21.3% | #145 of 2,087 |
| 7Ellis County, TX | 80 | 80 | 11.1 | $1.9M | +24.0% | #163 of 2,087 |
| 8Caldwell County, TX | 79 | 13 | 7.8 | $2.3M | +20.0% | #173 of 2,087 |
| 9Chambers County, TX | 79 | 19 | 11.0 | $2M | +22.6% | #176 of 2,087 |
| 10Wilson County, TX | 79 | 24 | 13.2 | $1.6M | +12.2% | #178 of 2,087 |
| 147Potter County, TX | 12 | 82 | 19.3 | $859K | −3.3% | #2,055 of 2,087 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry11
- Clothing and shoe stores12
- Laundromats5
- Dry cleaners10
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Potter County, TX?
Potter County has 82 clothing and shoe stores on map listings as of September 2026. 23 of them (28%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 75 businesses with payroll classed as clothing and shoe stores in 2023, down 1.3% from 2019. Official counts also show 66 one-person businesses without payroll.
How much do households in Potter County, TX spend on clothing, shoes and related services?
About $70.4M a year, or $1,654 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 82 clothing and shoe stores on map listings, it comes to $859K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for clothing and shoe stores?
Potter County has 19.3 clothing and shoe stores per 10,000 households, 19% above the U.S. rate of 16.2. Spending per store is $859K, 32% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Potter County would have about 55, against 82 on map listings. There is one business with payroll in the industry for every 568 households, against one for every 1,273 across the U.S. The official count fell 1.3% from 2019 to 2023, against −12.2% for the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 12 for clothing and shoe stores (low), #2,055 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.