Auto · County · Texas
Insurance agencies in Potter County, TX
The insurance agencies in Potter County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #2,077 of 2,272 scored counties
#155 of 156 scored counties in Texas
- Listings
- 120
- 31 chain locations (26%)
- Official establishments
- 65
- −5.8% since 2019
- Household spending a year
- $99.8M
- On vehicle insurance · $2,344 a household
- Spending per listing
- $832K
- 34% below the U.S.
- Listings per 10k households
- 28.2
- 81% above the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the insurance agencies around any address in Potter County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Potter County scores 20 (low) on the Groundwork market score for insurance agencies, ranking #2,077 of 2,272 scored counties and #155 of 156 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 120 insurance agencies in Potter County. Chain locations make up 26% of them, against 21% across the U.S. Per 10,000 households, that is 28.2, 81% above the U.S. rate of 15.6.
At $2,344 per household (20% above the U.S. average), households in Potter County spend about $99.8M a year on vehicle insurance. Spread across 120 insurance agencies, that is $832K per agency, 34% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Potter County was 65 in 2023, down 5.8% from 2019. That is one for every 655 households, against one for every 966 across the U.S. Population estimates put the population change in Potter County from 2020 to 2025 at −3.3%, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.2 | 20.3 | 15.6 |
| Spending per listing | $832K | $1.2M | $1.3M |
| Households per official establishment | 655 | 900 | 966 |
| Official establishment growth, 2019–2023 | −5.8% | +4.2% | −1.0% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on vehicle insurance | $2,344 | $2,466 | $1,957 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 20 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 69 → 65−5.8% over the period
- Employees, 2023
- 508
- Annual payroll, 2023
- $47.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12031 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Texas
Every Texas market ranked →The highest-scoring counties in Texas for insurance agencies, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 96 | 11 | 6.0 | $4.8M | +21.9% | #7 of 2,272 |
| 2Bandera County, TX | 95 | 7 | 7.6 | $3.7M | +9.0% | #18 of 2,272 |
| 3Chambers County, TX | 93 | 19 | 11.0 | $2.5M | +22.6% | #29 of 2,272 |
| 4Grimes County, TX | 92 | 8 | 7.8 | $3.5M | +16.3% | #31 of 2,272 |
| 5Caldwell County, TX | 92 | 16 | 9.6 | $2.9M | +20.0% | #37 of 2,272 |
| 6Bastrop County, TX | 92 | 40 | 10.8 | $2.6M | +21.3% | #39 of 2,272 |
| 7Blanco County, TX | 89 | 6 | 11.6 | $2.4M | +18.6% | #77 of 2,272 |
| 8Coryell County, TX | 84 | 20 | 7.4 | $3.4M | +3.0% | #138 of 2,272 |
| 9Wilson County, TX | 83 | 22 | 12.1 | $2.5M | +12.2% | #165 of 2,272 |
| 10Guadalupe County, TX | 83 | 76 | 11.6 | $2.4M | +15.8% | #168 of 2,272 |
| 155Potter County, TX | 20 | 120 | 28.2 | $832K | −3.3% | #2,077 of 2,272 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Potter County, TX?
Potter County has 120 insurance agencies on map listings as of September 2026. 31 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 65 businesses with payroll classed as insurance agencies and brokerages in 2023, down 5.8% from 2019.
How much do households in Potter County, TX spend on vehicle insurance?
About $99.8M a year, or $2,344 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 120 insurance agencies on map listings, it comes to $832K per agency. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for insurance agencies?
Potter County has 28.2 insurance agencies per 10,000 households, 81% above the U.S. rate of 15.6. Spending per agency is $832K, 34% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Potter County would have about 80, against 120 on map listings. There is one business with payroll in the industry for every 655 households, against one for every 966 across the U.S. The official count fell 5.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 20 for insurance agencies (low), #2,077 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.