Groceries and convenience · County · Texas
Grocery stores in Potter County, TX
Competitor counts, household spending and official business counts for grocery stores in Potter County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,318 of 2,070 scored counties
#105 of 133 scored counties in Texas
- Listings
- 28
- 9 chain locations (32%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $234.1M
- On groceries · $5,497 a household
- Spending per listing
- $8.4M
- 10% below the U.S.
- Listings per 10k households
- 6.6
- 3% below the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the grocery stores around any address in Potter County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Potter County comes to about $234.1M a year: $5,497 per household, 13% below the U.S. average. That works out to $8.4M per store, 10% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 28 grocery stores on map listings in Potter County as of September 2026. Chain locations make up 32% of them, against 37% across the U.S. That is 6.6 per 10,000 households, 3% below the U.S. rate of 6.8.
In 2023, official counts showed 15 businesses with payroll in Potter County classed as supermarkets and grocery stores. That is one for every 2,839 households, against one for every 2,053 across the U.S.
Population estimates put the population change in Potter County from 2020 to 2025 at −3.3%, against +3.1% for the U.S. Potter County scores 41 (lower middle) on the Groundwork market score for grocery stores, ranking #1,318 of 2,070 scored counties and #105 of 133 scored counties in Texas.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 6.2 | 6.8 |
| Spending per listing | $8.4M | $10.1M | $9.3M |
| Households per official establishment | 2,839 | 2,940 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | 0.0% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on groceries | $5,497 | $6,186 | $6,319 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 41 | 76 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 15
- Employees, 2023
- 916
- Annual payroll, 2023
- $19.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 289 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Texas
Every Texas market ranked →The highest-scoring counties in Texas for grocery stores, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Comal County, TX | 98 | 18 | 2.5 | $26.6M | +27.9% | #1 of 2,070 |
| 2Kendall County, TX | 98 | 6 | 3.4 | $20.4M | +19.6% | #2 of 2,070 |
| 3Denton County, TX | 96 | 134 | 3.7 | $18.7M | +16.9% | #7 of 2,070 |
| 4Wilson County, TX | 95 | 5 | 2.7 | $23.4M | +12.2% | #9 of 2,070 |
| 5Guadalupe County, TX | 95 | 24 | 3.7 | $17.5M | +15.8% | #15 of 2,070 |
| 6Williamson County, TX | 95 | 115 | 4.6 | $15.2M | +22.3% | #17 of 2,070 |
| 7Waller County, TX | 94 | 6 | 3.3 | $19.3M | +21.9% | #21 of 2,070 |
| 8Collin County, TX | 93 | 184 | 4.4 | $16.1M | +20.6% | #27 of 2,070 |
| 9Hays County, TX | 93 | 43 | 4.3 | $14.9M | +24.8% | #28 of 2,070 |
| 10Midland County, TX | 93 | 30 | 4.4 | $14.7M | +10.0% | #29 of 2,070 |
| 105Potter County, TX | 41 | 28 | 6.6 | $8.4M | −3.3% | #1,318 of 2,070 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores33
- Grocery stores41
- Convenience stores30
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Potter County, TX?
As of September 2026, map listings count 28 grocery stores in Potter County. 9 of them (32%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 15 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Potter County, TX spend on groceries?
About $234.1M a year, or $5,497 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 28 grocery stores on map listings, it comes to $8.4M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for grocery stores?
Potter County has 6.6 grocery stores per 10,000 households, 3% below the U.S. rate of 6.8. Spending per store is $8.4M, 10% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Potter County would have about 25, against 28 on map listings. There is one business with payroll in the industry for every 2,839 households, against one for every 2,053 across the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 41 for grocery stores (lower middle), #1,318 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.