Funeral services · County · Texas
Funeral homes in Potter County, TX
How Potter County, TX compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #886 of 1,472 scored counties
#74 of 97 scored counties in Texas
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $5.7M
- On funerals · $135 a household
- Spending per listing
- $639K
- 6% below the U.S.
- Listings per 10k households
- 2.1
- In line with the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the funeral homes around any address in Potter County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $135 per household (5% below the U.S. average), households in Potter County spend about $5.7M a year on funerals. That is about $639K of household spending for each home on map listings, 6% below the U.S. figure of $679K.
There are 9 funeral homes on map listings in Potter County as of September 2026. Of those, 2 are chain locations, or 22%, against 10% across the U.S. That is 2.1 per 10,000 households, in line with the U.S. rate of 2.1.
In 2023, official counts showed 7 businesses with payroll in Potter County classed as funeral homes and funeral services. That is one for every 6,083 households, against one for every 8,510 across the U.S.
Population estimates show Potter County declined 3.3% from 2020 to 2025, against +3.1% for the U.S. Potter County scores 43 (lower middle) on the Groundwork market score for funeral homes, ranking #886 of 1,472 scored counties and #74 of 97 scored counties in Texas.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 1.7 | 2.1 |
| Spending per listing | $639K | $693K | $679K |
| Households per official establishment | 6,083 | 11,194 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.7% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on funerals | $135 | $121 | $143 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 43 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 46
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for funeral homes, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wood County, TX | 87 | 5 | 2.7 | $752K | +10.3% | #36 of 1,472 |
| 2Comal County, TX | 84 | 7 | 1.0 | $1.4M | +27.9% | #43 of 1,472 |
| 3Parker County, TX | 82 | 9 | 1.6 | $915K | +23.5% | #51 of 1,472 |
| 4Williamson County, TX | 80 | 16 | 0.6 | $1.8M | +22.3% | #64 of 1,472 |
| 5Fort Bend County, TX | 80 | 23 | 0.8 | $1.5M | +17.4% | #66 of 1,472 |
| 6Denton County, TX | 79 | 20 | 0.6 | $1.9M | +16.9% | #72 of 1,472 |
| 7Collin County, TX | 79 | 30 | 0.7 | $1.5M | +20.6% | #74 of 1,472 |
| 8Smith County, TX | 77 | 16 | 1.9 | $848K | +7.8% | #112 of 1,472 |
| 9Kendall County, TX | 77 | 6 | 3.4 | $519K | +19.6% | #114 of 1,472 |
| 10Hays County, TX | 75 | 9 | 0.9 | $1.1M | +24.8% | #135 of 1,472 |
| 74Potter County, TX | 43 | 9 | 2.1 | $639K | −3.3% | #886 of 1,472 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes43
Questions
How many funeral homes are in Potter County, TX?
As of September 2026, map listings count 9 funeral homes in Potter County. 2 of them (22%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Potter County, TX spend on funerals?
About $5.7M a year, or $135 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 9 funeral homes on map listings, it comes to $639K per home. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for funeral homes?
Potter County has 2.1 funeral homes per 10,000 households, in line with the U.S. rate of 2.1. Spending per home is $639K, 6% below the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending. There is one business with payroll in the industry for every 6,083 households, against one for every 8,510 across the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 43 for funeral homes (lower middle), #886 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.