Beauty and personal care · County · Texas
Nail salons in Potter County, TX
The nail salons in Potter County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,101 of 1,328 scored counties
#82 of 110 scored counties in Texas
- Listings
- 22
- 9 chain locations (41%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $33.1M
- On personal care products and services · $776 a household
- Spending per listing
- $1.5M
- 10% below the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the nail salons around any address in Potter County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Potter County scores 32 (lower middle) on the Groundwork market score for nail salons, ranking #1,101 of 1,328 scored counties and #82 of 110 scored counties in Texas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 22 nail salons in Potter County. 9 of them (41%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.2, 13% below the U.S. rate of 6.0.
At $776 per household (23% below the U.S. average), households in Potter County spend about $33.1M a year on personal care products and services. Spread across 22 nail salons, that is $1.5M per salon, 10% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in Potter County classed as nail salons. That is one for every 6,083 households, against one for every 3,754 across the U.S. Population estimates show Potter County declined 3.3% from 2020 to 2025, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 7.2 | 6.0 |
| Spending per listing | $1.5M | $1.3M | $1.7M |
| Households per official establishment | 6,083 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $776 | $937 | $1,005 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 32 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 7
- Employees, 2023
- 7
- Annual payroll, 2023
- $213K
- One-person businesses, 2023
- 166Businesses with no payroll
- Map listings, September 2026
- 229 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% | #10 of 1,328 |
| 2Medina County, TX | 76 | 6 | 3.4 | $2.7M | +11.4% | #73 of 1,328 |
| 3Guadalupe County, TX | 74 | 33 | 5.0 | $2M | +15.8% | #109 of 1,328 |
| 4Wise County, TX | 70 | 12 | 4.8 | $2.1M | +21.5% | #153 of 1,328 |
| 5Bastrop County, TX | 70 | 20 | 5.4 | $1.8M | +21.3% | #156 of 1,328 |
| 6Hays County, TX | 68 | 56 | 5.6 | $1.8M | +24.8% | #198 of 1,328 |
| 7Kaufman County, TX | 68 | 33 | 6.5 | $1.5M | +42.2% | #199 of 1,328 |
| 8Cherokee County, TX | 67 | 5 | 2.7 | $3M | +5.4% | #206 of 1,328 |
| 9Fannin County, TX | 67 | 5 | 3.9 | $2.3M | +9.2% | #214 of 1,328 |
| 10Parker County, TX | 67 | 33 | 5.8 | $1.8M | +23.5% | #223 of 1,328 |
| 82Potter County, TX | 32 | 22 | 5.2 | $1.5M | −3.3% | #1,101 of 1,328 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons20
- Barbershops7
- Nail salons32
- Spas and skin care25
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Potter County, TX?
There are 22 nail salons on map listings in Potter County as of September 2026. 9 of them (41%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts list 166 one-person businesses without payroll.
How much do households in Potter County, TX spend on personal care products and services?
About $33.1M a year, or $776 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 22 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for nail salons?
Potter County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.5M, 10% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Potter County would have about 20, against 22 on map listings. There is one business with payroll in the industry for every 6,083 households, against one for every 3,754 across the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 32 for nail salons (lower middle), #1,101 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.