Pets · County · Texas
Pet businesses in Potter County, TX
The pet businesses in Potter County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #947 of 2,200 scored counties
#86 of 144 scored counties in Texas
- Listings
- 41
- 6 chain locations (15%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $32.3M
- On pets · $759 a household
- Spending per listing
- $788K
- 10% below the U.S.
- Listings per 10k households
- 9.6
- 8% below the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the pet businesses around any address in Potter County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 41 pet businesses in Potter County. 6 of them (15%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 9.6, 8% below the U.S. rate of 10.4.
At $759 per household (17% below the U.S. average), households in Potter County spend about $32.3M a year on pets. Spread across 41 pet businesses, that is $788K per business, 10% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Potter County was 12 in 2023. That is one for every 3,548 households, against one for every 1,852 across the U.S. Another 43 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Potter County from 2020 to 2025 at −3.3%, against +3.1% for the U.S. Potter County scores 53 (upper middle) on the Groundwork market score for pet businesses, ranking #947 of 2,200 scored counties and #86 of 144 scored counties in Texas.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 9.8 | 10.4 |
| Spending per listing | $788K | $972K | $878K |
| Households per official establishment | 3,548 | 1,966 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +20.0% | +11.4% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on pets | $759 | $950 | $909 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 53 | 76 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 12
- Employees, 2023
- 148
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 416 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Texas
Every Texas market ranked →The highest-scoring counties in Texas for pet businesses, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ector County, TX | 87 | 37 | 5.7 | $1.5M | +5.0% | #12 of 2,200 |
| 2Fort Bend County, TX | 86 | 242 | 8.3 | $1.4M | +17.4% | #18 of 2,200 |
| 3Midland County, TX | 85 | 53 | 7.8 | $1.3M | +10.0% | #24 of 2,200 |
| 4Blanco County, TX | 85 | 6 | 11.6 | $855K | +18.6% | #33 of 2,200 |
| 5Webb County, TX | 84 | 42 | 5.2 | $1.5M | +5.2% | #36 of 2,200 |
| 6Harris County, TX | 84 | 1,347 | 7.7 | $1.2M | +6.6% | #38 of 2,200 |
| 7Ellis County, TX | 83 | 67 | 9.3 | $1.1M | +24.0% | #42 of 2,200 |
| 8Milam County, TX | 81 | 7 | 6.9 | $1.2M | +6.0% | #58 of 2,200 |
| 9Hill County, TX | 80 | 10 | 7.3 | $1.1M | +9.8% | #69 of 2,200 |
| 10Dallas County, TX | 79 | 682 | 6.9 | $1.4M | +1.9% | #80 of 2,200 |
| 86Potter County, TX | 53 | 41 | 9.6 | $788K | −3.3% | #947 of 2,200 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians58
- Pet grooming and boarding41
- Pet stores50
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Potter County, TX?
There are 41 pet businesses on map listings in Potter County as of September 2026. 6 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 12 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 43 one-person businesses without payroll.
How much do households in Potter County, TX spend on pets?
About $32.3M a year, or $759 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 41 pet businesses on map listings, it comes to $788K per business. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for pet businesses?
Potter County has 9.6 pet businesses per 10,000 households, 8% below the U.S. rate of 10.4. Spending per business is $788K, 10% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Potter County would have about 37, against 41 on map listings. There is one business with payroll in the industry for every 3,548 households, against one for every 1,852 across the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 53 for pet businesses (upper middle), #947 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.