Groceries and convenience · County · Texas
Grocery and convenience stores in Potter County, TX
The grocery and convenience stores in Potter County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,862 of 2,402 scored counties
#124 of 162 scored counties in Texas
- Listings
- 110
- 67 chain locations (61%)
- Official establishments
- 23
- +9.5% since 2019
- Household spending a year
- $234.1M
- On groceries · $5,497 a household
- Spending per listing
- $2.1M
- 37% below the U.S.
- Listings per 10k households
- 25.8
- 38% above the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the grocery and convenience stores around any address in Potter County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Potter County scores 33 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #1,862 of 2,402 scored counties and #124 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.
Households in Potter County spend about $234.1M a year on groceries, or $5,497 per household, 13% below the U.S. average. That is about $2.1M of household spending for each store on map listings, 37% below the U.S. figure of $3.4M.
There are 110 grocery and convenience stores on map listings in Potter County as of September 2026. Chain locations make up 61% of them, against 42% across the U.S. That comes to 25.8 for every 10,000 households, 38% above the U.S. rate of 18.7.
In 2023, official counts showed 23 businesses with payroll in Potter County classed as grocery and convenience stores, up 9.5% from 2019. That is one for every 1,851 households, against one for every 1,293 across the U.S. Population estimates put the population change in Potter County from 2020 to 2025 at −3.3%, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.8 | 20.0 | 18.7 |
| Spending per listing | $2.1M | $3.1M | $3.4M |
| Households per official establishment | 1,851 | 1,427 | 1,293 |
| Official establishment growth, 2019–2023 | +9.5% | +19.5% | +7.2% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on groceries | $5,497 | $6,186 | $6,319 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 33 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 23+9.5% over the period
- Employees, 2023
- 931
- Annual payroll, 2023
- $19.7M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 11067 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Texas
Every Texas market ranked →The highest-scoring counties in Texas for grocery and convenience stores, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Comal County, TX | 96 | 100 | 14.0 | $4.8M | +27.9% | #8 of 2,402 |
| 2Rockwall County, TX | 94 | 53 | 12.9 | $5.6M | +28.9% | #19 of 2,402 |
| 3Denton County, TX | 93 | 422 | 11.7 | $5.9M | +16.9% | #23 of 2,402 |
| 4Williamson County, TX | 91 | 338 | 13.4 | $5.2M | +22.3% | #37 of 2,402 |
| 5Collin County, TX | 90 | 564 | 13.5 | $5.2M | +20.6% | #48 of 2,402 |
| 6Hays County, TX | 89 | 159 | 15.9 | $4M | +24.8% | #60 of 2,402 |
| 7Montgomery County, TX | 88 | 395 | 16.0 | $4.2M | +24.9% | #68 of 2,402 |
| 8Kendall County, TX | 88 | 37 | 20.9 | $3.3M | +19.6% | #71 of 2,402 |
| 9Parker County, TX | 87 | 99 | 17.5 | $3.8M | +23.5% | #84 of 2,402 |
| 10Guadalupe County, TX | 87 | 111 | 17.0 | $3.8M | +15.8% | #85 of 2,402 |
| 124Potter County, TX | 33 | 110 | 25.8 | $2.1M | −3.3% | #1,862 of 2,402 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores33
- Grocery stores41
- Convenience stores30
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Potter County, TX?
As of September 2026, map listings count 110 grocery and convenience stores in Potter County. 67 of them (61%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 23 businesses with payroll classed as grocery and convenience stores in 2023, up 9.5% from 2019. Another 37 one-person businesses have no payroll, by official counts.
How much do households in Potter County, TX spend on groceries?
About $234.1M a year, or $5,497 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 110 grocery and convenience stores on map listings, it comes to $2.1M per store. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for grocery and convenience stores?
Potter County has 25.8 grocery and convenience stores per 10,000 households, 38% above the U.S. rate of 18.7. Spending per store is $2.1M, 37% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Potter County would have about 69, against 110 on map listings. There is one business with payroll in the industry for every 1,851 households, against one for every 1,293 across the U.S. The official count rose 9.5% from 2019 to 2023, against +7.2% for the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 33 for grocery and convenience stores (lower middle), #1,862 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.