County profile · Texas
Potter County, TX market data
Population, household spending and competition for 56 business types in Potter County, each scored against other counties.
- Population, 2025
- 114,453
- −3.3% since 2020
- Households
- 42,581
- Median household income
- $53,249
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $147,300
- Jobs located here
- 77,655
- Highest market score
- 66
- Landscaping and lawn care, #315 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Potter County by name and distance, and the households and spending within reach. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 114,453 people live in Potter County, in 42,581 households. Between 2020 and 2025, the population of Potter County declined 3.3%, against +3.1% for the U.S. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Potter County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Potter County are for landscaping and lawn care companies (66); lawn care, cleaning and pest control companies (61); and veterinarians (58). Potter County ranks #315 of 1,493 scored counties for landscaping and lawn care companies.
Potter County is part of the Amarillo metro area. For its number of households, Potter County has the most map listings, relative to the U.S., for tire shops (2.7 times the U.S. rate) and the fewest for martial arts and dance studios (47% below the U.S. rate).
All 56 business types in Potter County
Highest Groundwork market score first. Each score compares Potter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 66 | #315 of 1,493 | 11 | 2.6 | $5M | 172 | 22 |
| Lawn, cleaning and pest control | 61 | #451 of 1,771 | 23 | 5.4 | $2.4M | 143 | 45 |
| Veterinarians | 58 | #528 of 1,485 | 9 | 2.1 | $3.6M | 132 | 9 |
| House cleaning | 56 | #293 of 847 | 7 | 1.6 | $7.9M | 124 | 17 |
| Pet businesses | 53 | #947 of 2,200 | 41 | 9.6 | $788K | 90 | 12 |
| Pet stores | 50 | #475 of 974 | 5 | 1.2 | $6.5M | 143 | Under 3 |
| Martial arts and dance studios | 46 | #776 of 1,334 | 11 | 2.6 | $2.2M | 108 | 7 |
| Pest control | 45 | #406 of 699 | 5 | 1.2 | $11.1M | 108 | 6 |
| Funeral homes | 43 | #886 of 1,472 | 9 | 2.1 | $639K | 94 | 7 |
| Pet grooming and boarding | 41 | #944 of 1,461 | 22 | 5.2 | $1.5M | 58 | 3 |
| Grocery stores | 41 | #1,318 of 2,070 | 28 | 6.6 | $8.4M | 90 | 15 |
| Pizza | 36 | #1,584 of 2,090 | 22 | 5.2 | $6.3M | 123 | 123 |
| Child care and preschools | 35 | #1,205 of 1,611 | 17 | 4.0 | $883K | 88 | 26 |
| Real estate agents and brokers | 35 | #1,841 of 2,176 | 85 | 20.0 | Index only | 124 | 29 |
| Grocery and convenience stores | 33 | #1,862 of 2,402 | 110 | 25.8 | $2.1M | 63 | 23 |
| Nail salons | 32 | #1,101 of 1,328 | 22 | 5.2 | $1.5M | 90 | 7 |
| Yoga, Pilates and fitness studios | 30 | #689 of 777 | 6 | 1.4 | $4M | 98 | 15 |
| Convenience stores | 30 | #1,808 of 2,261 | 70 | 16.4 | $3.3M | 42 | 8 |
| Gyms, studios and classes | 28 | #1,839 of 2,088 | 41 | 9.6 | $582K | 88 | 22 |
| Gas stations | 28 | #2,013 of 2,358 | 70 | 16.4 | $1.7M | 70 | 63 |
| Physical therapy | 27 | #1,251 of 1,422 | 26 | 6.1 | $1.6M | 67 | 12 |
| Real estate | 26 | #2,159 of 2,229 | 130 | 30.5 | Index only | 102 | 61 |
| Gyms | 25 | #1,589 of 1,792 | 24 | 5.6 | $994K | 76 | 15 |
| Spas and skin care | 25 | #1,638 of 1,769 | 47 | 11.0 | $703K | 80 | 8 |
| Dentists and orthodontists | 24 | #1,767 of 1,886 | 40 | 9.4 | $1M | 106 | 38 |
| Electricians | 23 | #1,066 of 1,160 | 12 | 2.8 | $8.9M | 74 | 40 |
| Insurance agencies | 20 | #2,077 of 2,272 | 120 | 28.2 | $832K | 66 | 65 |
| Hair salons | 20 | #2,219 of 2,339 | 96 | 22.5 | $344K | 80 | 26 |
| Property management | 16 | #894 of 910 | 18 | 4.2 | Index only | 58 | 27 |
| Salons, barbers and spas | 15 | #2,344 of 2,385 | 208 | 48.8 | $159K | 75 | 45 |
| Bakeries and dessert shops | 14 | #1,864 of 1,889 | 50 | 11.7 | $2.8M | 66 | 34 |
| Coffee shops and cafes | 13 | #2,039 of 2,063 | 62 | 14.6 | $2.2M | 60 | 34 |
| Oil change and quick lube | 12 | #467 of 479 | 5 | 1.2 | $7.1M | 51 | 6 |
| Clothing and shoe stores | 12 | #2,055 of 2,087 | 82 | 19.3 | $859K | 68 | 75 |
| Fast food and sandwich shops | 11 | #2,179 of 2,222 | 75 | 17.6 | $1.8M | 60 | 123 |
| Clothing, shoes and laundry | 11 | #2,187 of 2,210 | 118 | 27.7 | $597K | 68 | 92 |
| Dry cleaners | 10 | #499 of 507 | 8 | 1.9 | $8.8M | 56 | 7 |
| Chiropractors | 10 | #1,484 of 1,490 | 32 | 7.5 | $1.3M | 54 | 22 |
| Car washes and detailing | 9 | #1,430 of 1,451 | 24 | 5.6 | $1.5M | 58 | 13 |
| HVAC and plumbing | 9 | #1,703 of 1,707 | 52 | 12.2 | $2M | 43 | 58 |
| Home repair trades | 9 | #2,054 of 2,057 | 97 | 22.8 | $1.1M | 45 | 113 |
| Restaurants and cafes | 9 | #2,397 of 2,405 | 607 | 142.6 | $227K | 61 | 282 |
| Sit-down restaurants | 9 | #2,397 of 2,405 | 341 | 80.1 | $403K | 61 | 123 |
| Mortgage brokers and lenders | 8 | #885 of 887 | 26 | 6.1 | Index only | 57 | Under 3 |
| Roofing and gutters | 8 | #1,172 of 1,177 | 33 | 7.7 | $3.2M | 38 | 15 |
| Optometrists and eye care | 8 | #1,279 of 1,302 | 27 | 6.3 | $1.5M | 49 | 13 |
| Collision repair and body shops | 7 | #1,321 of 1,327 | 24 | 5.6 | $1.5M | 48 | 22 |
| Barbershops | 7 | #1,326 of 1,356 | 37 | 8.7 | $893K | 47 | Under 3 |
| Tire shops | 7 | #1,520 of 1,530 | 43 | 10.1 | $822K | 33 | 16 |
| Primary care and pediatrics | 7 | #1,644 of 1,656 | 52 | 12.2 | $801K | 45 | 190 |
| Auto repair shops | 6 | #2,376 of 2,378 | 175 | 41.1 | $202K | 45 | 79 |
| Doctors, dentists and clinics | 6 | #2,393 of 2,394 | 518 | 121.7 | $80K | 53 | 287 |
| Laundromats | 5 | #779 of 785 | 15 | 3.5 | $4.7M | 38 | 10 |
| Auto repair and car care | 5 | #2,399 of 2,401 | 266 | 62.5 | $133K | 49 | 115 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $20.8M | Too few | 12 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
Household spending in Potter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.4M | $830 | 87 |
| Gasoline and other fuels | $116.4M | $2,733 | 105 |
| Food away from home | $137.6M | $3,231 | 79 |
| Groceries | $234.1M | $5,497 | 87 |
| Personal care products and services | $33.1M | $776 | 77 |
| Child care and other personal services | $15M | $353 | 61 |
| Memberships, classes and admissions | $23.9M | $560 | 57 |
| Medical and dental services | $41.7M | $978 | 76 |
| Pets | $32.3M | $759 | 83 |
| Clothing, shoes and related services | $70.4M | $1,654 | 81 |
| Vehicle insurance | $99.8M | $2,344 | 120 |
| Home repairs, maintenance and insurance | $106.5M | $2,501 | 83 |
| Lawn care, cleaning and other household services | $55.4M | $1,301 | 92 |
| Rent and homeowner costs | $576M | $13,526 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. Against the 2015–2019 survey, median household income rose 25.2%, before inflation.
How much do households in Potter County, TX spend?
Households in Potter County spend about $576M a year on rent and homeowner costs, $234.1M on groceries and $137.6M on food away from home. Relative to the U.S., household spending in Potter County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Potter County, TX?
Of the business types scored in Potter County, landscaping and lawn care companies (66); lawn care, cleaning and pest control companies (61); and veterinarians (58) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #315 of 1,493 scored counties.
How does Potter County, TX compare with the U.S.?
Median household income in Potter County is $53,249, 34% below the U.S. median of $80,734. The population fell 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $147,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.7 times the U.S. rate) and lowest for martial arts and dance studios (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Potter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.