Food and drink · County · Texas
Pizza places in Potter County, TX
Competitor counts, household spending and official business counts for pizza places in Potter County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,584 of 2,090 scored counties
#107 of 122 scored counties in Texas
- Listings
- 22
- 18 chain locations (82%)
- Official establishments
- 123
- All limited-service restaurants · +3.4% since 2019
- Household spending a year
- $137.6M
- On food away from home · $3,231 a household
- Spending per listing
- $6.3M
- 23% above the U.S.
- Listings per 10k households
- 5.2
- 35% below the U.S.
- Population, 2025
- 114,453
- −3.3% since 2020
See the pizza places around any address in Potter County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, Potter County has a Groundwork market score of 36 (lower middle): #1,584 of 2,090 scored counties and #107 of 122 scored counties in Texas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 22 pizza places in Potter County. Chain locations make up 82% of them, against 58% across the U.S. That is 5.2 per 10,000 households, 35% below the U.S. rate of 8.0.
Households in Potter County spend about $137.6M a year on food away from home, or $3,231 per household, 21% below the U.S. average. Spread across 22 pizza places, that is $6.3M per pizza place, 23% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 123 businesses with payroll in Potter County classed as limited-service restaurants, up 3.4% from 2019. That is one for every 346 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Population estimates put the population change in Potter County from 2020 to 2025 at −3.3%, against +3.1% for the U.S.
How Potter County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 6.5 | 8.0 |
| Spending per listing | $6.3M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 346 | 451 | 478 |
| Official establishment growth, 2019–2023 | +3.4% | +9.0% | +6.1% |
| Population growth, 2020–2025 | −3.3% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,231 | $3,970 | $4,070 |
| Median household income | $53,249 | $78,476 | $80,734 |
| Groundwork market score | 36 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 119 → 123All limited-service restaurants · +3.4% over the period
- Employees, 2023
- 3,040
- Annual payroll, 2023
- $61.2M
- One-person businesses, 2023
- 24All limited-service restaurants with no payroll
- Map listings, September 2026
- 2218 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Potter County
- Population, 2025 estimate
- 114,453−3.3% since 2020
- Households
- 42,581
- Median age
- 35.1
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 908 sq. mi.
- People per square mile
- 128
- Median household income
- $53,249+25.2% vs. 2015–2019, before inflation
- Average household income
- $76,135
- Median home value
- $147,300
- Jobs located here
- 77,655
- Daytime population
- 144,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring counties in Texas for pizza places, numbered among those based in Texas, with Potter County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bastrop County, TX | 90 | 14 | 3.8 | $10.6M | +21.3% | #10 of 2,090 |
| 2Guadalupe County, TX | 90 | 32 | 4.9 | $8.6M | +15.8% | #13 of 2,090 |
| 3Waller County, TX | 86 | 10 | 5.5 | $7.5M | +21.9% | #30 of 2,090 |
| 4Aransas County, TX | 83 | 5 | 4.0 | $9.1M | +9.3% | #50 of 2,090 |
| 5Lampasas County, TX | 82 | 5 | 6.0 | $6.7M | +9.0% | #59 of 2,090 |
| 6Wood County, TX | 81 | 8 | 4.3 | $8M | +10.3% | #63 of 2,090 |
| 7Burnet County, TX | 81 | 12 | 5.7 | $6.9M | +15.2% | #66 of 2,090 |
| 8Wise County, TX | 81 | 17 | 6.8 | $6.2M | +21.5% | #69 of 2,090 |
| 9Wilson County, TX | 80 | 9 | 4.9 | $8.6M | +12.2% | #78 of 2,090 |
| 10Caldwell County, TX | 79 | 7 | 4.2 | $8.5M | +20.0% | #93 of 2,090 |
| 107Potter County, TX | 36 | 22 | 5.2 | $6.3M | −3.3% | #1,584 of 2,090 |
Other business types in Potter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Potter County, TX?
There are 22 pizza places on map listings in Potter County as of September 2026. 18 of them (82%) are chain locations. The listings count pizza restaurants. Official counts show 123 businesses with payroll classed as limited-service restaurants in 2023, up 3.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 24 one-person businesses without payroll.
How much do households in Potter County, TX spend on food away from home?
About $137.6M a year, or $3,231 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 22 pizza places on map listings, it comes to $6.3M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 42,581 households in Potter County and national spending patterns by income.
How does Potter County, TX compare with the U.S. for pizza places?
Potter County has 5.2 pizza places per 10,000 households, 35% below the U.S. rate of 8.0. Spending per pizza place is $6.3M, 23% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Potter County would have about 27, against 22 on map listings. There is one business with payroll in the industry for every 346 households, against one for every 478 across the U.S. The official count rose 3.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is Potter County, TX growing?
Population estimates put Potter County at 114,453 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 42,581 households. The median household income in Potter County is $53,249 a year, 34% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Potter County scores 36 for pizza places (lower middle), #1,584 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.