Groundwork

Food and drink · County · New Hampshire

Restaurants and cafes in Sullivan County, NH

How Sullivan County, NH compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #270 of 2,405 scored counties
#1 of 10 scored counties in New Hampshire

Listings
133
28 chain locations (21%)
Official establishments
53
+8.2% since 2019
Household spending a year
$65.6M
On food away from home · $3,947 a household
Spending per listing
$493K
33% above the U.S.
Listings per 10k households
80.0
27% below the U.S.
Population, 2025
43,961
+2.1% since 2020

See the restaurants and cafes around any address in Sullivan County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Sullivan County spend about $65.6M a year on food away from home, or $3,947 per household, 3% below the U.S. average. Spread across 133 restaurants and cafes, that is $493K per restaurant, 33% above the U.S. figure of $371K.

Sullivan County has 133 restaurants and cafes on map listings as of September 2026. 28 of them (21%) are chain locations, against 34% across the U.S. That comes to 80.0 for every 10,000 households, 27% below the U.S. rate of 109.8.

Official counts show 53 businesses with payroll classed as restaurants and other eating places in Sullivan County in 2023, up 8.2% from 2019. That is one for every 314 households, against one for every 209 across the U.S. Official counts also show 7 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $276K have gone to businesses classed as restaurants and other eating places in Sullivan County.

Population estimates put the population change in Sullivan County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in Sullivan County is 74 (upper middle), #270 of 2,405 scored counties and #1 of 10 scored counties in New Hampshire. That puts it in the top quarter of counties.

How Sullivan County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Sullivan County, NH compared with New Hampshire and the U.S.
MeasureSullivan CountyNew HampshireU.S.
Listings per 10k households80.0108.9109.8
Spending per listing$493K$413K$371K
Households per official establishment314186209
Official establishment growth, 2019–2023+8.2%+3.0%+6.0%
Population growth, 2020–2025+2.1%+2.7%+3.1%
Spending per household on food away from home$3,947$4,493$4,070
Median household income$80,858$99,031$80,734
Groundwork market score7460

Official counts and lending

Businesses

Official establishments, 2019 to 2023
49 → 53+8.2% over the period
Employees, 2023
700
Annual payroll, 2023
$18.7M
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
13328 chain locations
Listings at the U.S. rate for this spending
177The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$276K

SBA-backed loans to businesses classed as restaurants and other eating places in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sullivan County

Population, 2025 estimate
43,961+2.1% since 2020
Households
16,618
Median age
47.1
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
538 sq. mi.
People per square mile
81
Median household income
$80,858+31.9% vs. 2015–2019, before inflation
Average household income
$105,975
Median home value
$268,700
Jobs located here
13,461
Daytime population
36,361Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sullivan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for restaurants and cafes, numbered among those based in New Hampshire, with Sullivan County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH7413380.0$493K+2.1%#270 of 2,405
2Strafford County, NH6546388.9$482K+3.0%#557 of 2,405
3Merrimack County, NH6453888.3$494K+2.6%#596 of 2,405
4Hillsborough County, NH641,59794.6$489K+2.5%#597 of 2,405
5Cheshire County, NH58310101.2$397K+2.3%#845 of 2,405
6Rockingham County, NH531,598125.3$396K+3.0%#1,057 of 2,405
7Belknap County, NH41329124.9$340K+2.1%#1,579 of 2,405
8Carroll County, NH35376172.1$240K+5.0%#1,850 of 2,405
9Grafton County, NH34549148.0$286K+2.2%#1,888 of 2,405
10Coos County, NH29158112.8$294K+0.4%#2,074 of 2,405

Other business types in Sullivan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Sullivan County, NH?

Map listings as of September 2026 show 133 restaurants and cafes in Sullivan County. 28 of them (21%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 53 businesses with payroll classed as restaurants and other eating places in 2023, up 8.2% from 2019. Another 7 one-person businesses have no payroll, by official counts.

How much do households in Sullivan County, NH spend on food away from home?

About $65.6M a year, or $3,947 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 133 restaurants and cafes on map listings, it comes to $493K per restaurant. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.

How does Sullivan County, NH compare with the U.S. for restaurants and cafes?

Sullivan County has 80.0 restaurants and cafes per 10,000 households, 27% below the U.S. rate of 109.8. Spending per restaurant is $493K, 33% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Sullivan County would have about 177, against 133 on map listings. There is one business with payroll in the industry for every 314 households, against one for every 209 across the U.S. The official count rose 8.2% from 2019 to 2023, against +6.0% for the U.S.

How fast is Sullivan County, NH growing?

Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 74 for restaurants and cafes (upper middle), #270 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sullivan County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Sullivan County

Screening a site or an acquisition in Sullivan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.