Health care · Small-town market · Wisconsin
Primary care and pediatric clinics in the Manitowoc, WI area
The primary care and pediatric clinics in the Manitowoc, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #84 of 458 scored small-town markets
#7 of 9 scored small-town markets based in Wisconsin
- Listings
- 18
- 0 chain locations (0%)
- Official establishments
- 38
- +65.2% since 2019
- Household spending a year
- $47.2M
- On medical and dental services · $1,340 a household
- Spending per listing
- $2.6M
- 47% above the U.S.
- Listings per 10k households
- 5.1
- 29% below the U.S.
- Population, 2025
- 81,710
- +0.4% since 2020
See the primary care and pediatric clinics around any address in the Manitowoc area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 primary care and pediatric clinics in the Manitowoc area. None of them are chain locations, against 9% across the U.S. That comes to 5.1 for every 10,000 households, 29% below the U.S. rate of 7.2.
Household spending on medical and dental services in the Manitowoc area comes to about $47.2M a year: $1,340 per household, 4% above the U.S. average. That works out to $2.6M per clinic, 47% above the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
In 2023, official counts showed 38 businesses with payroll in the Manitowoc area classed as offices of physicians, up 65.2% from 2019. That is one for every 926 households, against one for every 593 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Manitowoc area grew 0.4%, slower than the U.S. (+3.1%). The Groundwork market score for primary care and pediatric clinics in the Manitowoc area is 69 (upper middle), #84 of 458 scored small-town markets and #7 of 9 scored small-town markets based in Wisconsin. That puts it in the top quarter of small-town markets.
How the Manitowoc area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.0 | 7.2 |
| Spending per listing | $2.6M | $2.8M | $1.8M |
| Households per official establishment | 926 | 768 | 593 |
| Official establishment growth, 2019–2023 | +65.2% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,340 | $1,435 | $1,288 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | 69 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38+65.2% over the period
- Employees, 2023
- 496
- Annual payroll, 2023
- $42.4M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 180 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Manitowoc area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manitowoc area
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manitowoc area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Manitowoc area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Watertown-Fort Atkinson, WI | 86 | 8 | 2.3 | $6.3M | +0.3% | #7 of 458 |
| 2Baraboo, WI | 85 | 9 | 3.2 | $4.4M | +1.3% | #13 of 458 |
| 3Beaver Dam, WI | 77 | 13 | 3.6 | $3.8M | −0.3% | #37 of 458 |
| 4Platteville, WI | 77 | 10 | 5.0 | $2.6M | +0.9% | #40 of 458 |
| 5Whitewater-Elkhorn, WI | 74 | 14 | 3.2 | $4.6M | +0.8% | #52 of 458 |
| 6Rice Lake, WI | 72 | 9 | 4.5 | $2.9M | −0.5% | #63 of 458 |
| 7Manitowoc, WI | 69 | 18 | 5.1 | $2.6M | +0.4% | #84 of 458 |
| 8Wisconsin Rapids-Marshfield, WI | 66 | 8 | 2.5 | $5.3M | −0.2% | #106 of 458 |
| 9Marinette, WI-MI | 58 | 19 | 6.5 | $2M | +0.3% | #163 of 458 |
| Iron Mountain, MI-WI | 54 | 10 | 7.1 | $1.8M | +0.4% | #207 of 458 |
Other business types in the Manitowoc area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics55
- Dentists and orthodontists69
- Primary care and pediatrics69
- Urgent care and walk-in clinics
- Chiropractors57
- Physical therapy65
- Optometrists and eye care64
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Manitowoc, WI area?
The Manitowoc area has 18 primary care and pediatric clinics on map listings as of September 2026. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 38 businesses with payroll classed as offices of physicians in 2023, up 65.2% from 2019. Official counts list 20 one-person businesses without payroll.
How much do households in the Manitowoc, WI area spend on medical and dental services?
About $47.2M a year, or $1,340 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 18 primary care and pediatric clinics on map listings, it comes to $2.6M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 35,188 households in the Manitowoc area and national spending patterns by income.
How does the Manitowoc, WI area compare with the U.S. for primary care and pediatric clinics?
The Manitowoc area has 5.1 primary care and pediatric clinics per 10,000 households, 29% below the U.S. rate of 7.2. Spending per clinic is $2.6M, 47% above the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Manitowoc area would have about 27, against 18 on map listings. There is one business with payroll in the industry for every 926 households, against one for every 593 across the U.S. The official count rose 65.2% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Manitowoc, WI area growing?
Population estimates put the Manitowoc area at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. The median household income in the Manitowoc area is $69,148 a year, 14% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manitowoc area scores 69 for primary care and pediatric clinics (upper middle), #84 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manitowoc area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Manitowoc area
Screening a site or an acquisition in the Manitowoc area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.