Health care · Small-town market · Wisconsin
Primary care and pediatric clinics in the Whitewater-Elkhorn, WI area
How the Whitewater-Elkhorn, WI area compares with other small-town markets and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #52 of 458 scored small-town markets
#5 of 9 scored small-town markets based in Wisconsin
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 55
- +103.7% since 2019
- Household spending a year
- $63.8M
- On medical and dental services · $1,482 a household
- Spending per listing
- $4.6M
- 2.6 times the U.S.
- Listings per 10k households
- 3.2
- 56% below the U.S.
- Population, 2025
- 106,127
- +0.8% since 2020
See the primary care and pediatric clinics around any address in the Whitewater-Elkhorn area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Whitewater-Elkhorn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Whitewater-Elkhorn area comes to about $63.8M a year: $1,482 per household, 15% above the U.S. average. That works out to $4.6M per clinic, 2.6 times the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The Whitewater-Elkhorn area has 14 primary care and pediatric clinics on map listings as of September 2026. Of those, 3 are chain locations, or 21%, against 9% across the U.S. That is 3.2 per 10,000 households, 56% below the U.S. rate of 7.2.
In 2023, official counts showed 55 businesses with payroll in the Whitewater-Elkhorn area classed as offices of physicians, up 103.7% from 2019. That is one for every 783 households, against one for every 593 across the U.S. Official counts also show 32 one-person businesses without payroll.
Between 2020 and 2025, the population of the Whitewater-Elkhorn area grew 0.8%, slower than the U.S. (+3.1%). The Groundwork market score for primary care and pediatric clinics in the Whitewater-Elkhorn area is 74 (upper middle), #52 of 458 scored small-town markets and #5 of 9 scored small-town markets based in Wisconsin. That puts it in the top quarter of small-town markets.
How the Whitewater-Elkhorn area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitewater-Elkhorn area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 5.0 | 7.2 |
| Spending per listing | $4.6M | $2.8M | $1.8M |
| Households per official establishment | 783 | 768 | 593 |
| Official establishment growth, 2019–2023 | +103.7% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,482 | $1,435 | $1,288 |
| Median household income | $80,520 | $77,485 | $80,734 |
| Groundwork market score | 74 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55+103.7% over the period
- Employees, 2023
- 910
- Annual payroll, 2023
- $82.9M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Whitewater-Elkhorn area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Whitewater-Elkhorn area
- Population, 2025 estimate
- 106,127+0.8% since 2020
- Households
- 43,087
- Median age
- 42.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 555 sq. mi.
- People per square mile
- 190
- Median household income
- $80,520+26.3% vs. 2015–2019, before inflation
- Average household income
- $109,464
- Median home value
- $302,700
- Jobs located here
- 43,660
- Daytime population
- 95,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Whitewater-Elkhorn area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Whitewater-Elkhorn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Whitewater-Elkhorn area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Watertown-Fort Atkinson, WI | 86 | 8 | 2.3 | $6.3M | +0.3% | #7 of 458 |
| 2Baraboo, WI | 85 | 9 | 3.2 | $4.4M | +1.3% | #13 of 458 |
| 3Beaver Dam, WI | 77 | 13 | 3.6 | $3.8M | −0.3% | #37 of 458 |
| 4Platteville, WI | 77 | 10 | 5.0 | $2.6M | +0.9% | #40 of 458 |
| 5Whitewater-Elkhorn, WI | 74 | 14 | 3.2 | $4.6M | +0.8% | #52 of 458 |
| 6Rice Lake, WI | 72 | 9 | 4.5 | $2.9M | −0.5% | #63 of 458 |
| 7Manitowoc, WI | 69 | 18 | 5.1 | $2.6M | +0.4% | #84 of 458 |
| 8Wisconsin Rapids-Marshfield, WI | 66 | 8 | 2.5 | $5.3M | −0.2% | #106 of 458 |
| 9Marinette, WI-MI | 58 | 19 | 6.5 | $2M | +0.3% | #163 of 458 |
| Iron Mountain, MI-WI | 54 | 10 | 7.1 | $1.8M | +0.4% | #207 of 458 |
Other business types in the Whitewater-Elkhorn area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics60
- Dentists and orthodontists80
- Primary care and pediatrics74
- Urgent care and walk-in clinics
- Chiropractors52
- Physical therapy68
- Optometrists and eye care82
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Whitewater-Elkhorn, WI area?
Map listings as of September 2026 show 14 primary care and pediatric clinics in the Whitewater-Elkhorn area. 3 of them (21%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 55 businesses with payroll classed as offices of physicians in 2023, up 103.7% from 2019. Another 32 one-person businesses have no payroll, by official counts.
How much do households in the Whitewater-Elkhorn, WI area spend on medical and dental services?
About $63.8M a year, or $1,482 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 14 primary care and pediatric clinics on map listings, it comes to $4.6M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 43,087 households in the Whitewater-Elkhorn area and national spending patterns by income.
How does the Whitewater-Elkhorn, WI area compare with the U.S. for primary care and pediatric clinics?
The Whitewater-Elkhorn area has 3.2 primary care and pediatric clinics per 10,000 households, 56% below the U.S. rate of 7.2. Spending per clinic is $4.6M, 2.6 times the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Whitewater-Elkhorn area would have about 36, against 14 on map listings. There is one business with payroll in the industry for every 783 households, against one for every 593 across the U.S. The official count rose 103.7% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Whitewater-Elkhorn, WI area growing?
Population estimates put the Whitewater-Elkhorn area at 106,127 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,087 households. Median household income in the Whitewater-Elkhorn area is $80,520, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Whitewater-Elkhorn area scores 74 for primary care and pediatric clinics (upper middle), #52 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Whitewater-Elkhorn area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Whitewater-Elkhorn area
Screening a site or an acquisition in the Whitewater-Elkhorn area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Whitewater-Elkhorn area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.